09
Recorded and stored data, especially databases, recorded
media and software; software platforms; software, especially
application software; computer application software to
facilitate the distribution of content and advertising to be
used for promotional and marketing purposes; computer
software platforms to provide interface connections for
application programming for advertising networks; computer
application software for use in advertising and marketing;
computer software for data collection, data analysis, and
user behavior tracking; information technology and
audio-visual, multimedia and photographic devices; devices
for recording, transmitting and reproducing sound, data and
images, in particular gaming computers, game-oriented
computers and multimedia computers; games software; computer
game software for use with online interactive games;
apparatus and equipment for the analog/digital conversion of
sound and image signals, electrical and optical components
for the input and output of sound and image, in particular
for use in conjunction with computers and
computer-controlled equipment; data processing equipment and
accessories [electrical and mechanical], in particular
computers and computer hardware, computer peripherals,
computer components and parts; electrical circuits and
circuit boards; computer software; parts and accessories for
handheld and mobile digital electronic devices, included in
this class; parts and accessories for mobile telephones,
included in this class; apparatus and instruments for
accumulating and storing electricity; computer software for
the placement of advertisements; artificial intelligence
[AI] software for advertising automation and optimization;
computer software for processing and managing marketing
information; computer programs for use in web and mobile web
advertising as well as web and mobile web traffic analysis;
databases; computer games; software in the form of internet
games; computer programs and computer software for
interactive games and for game programs for cell phones and
wireless communication devices; software for the operation
of video, computer and online games on multiple platforms;
mobile apps; parts and accessories for all the aforesaid
goods, included in this class
35
Advertising, marketing and promotional services; advertising
and marketing, in particular on the internet and other new
media, and via an online advertising platform for the
display of electronic advertising; leasing of advertising
space, especially on the internet; advertising services
provided via a databases; administrative support and data
processing services; data processing, data systematisation
and data management; advertising, marketing and sales
promotional consultancy, advisory and assistance services;
provision and rental of advertising space, advertising time
and advertising media; management consulting, in particular
business analysis and information services as well as market
research; commercial services and consumer information
services, namely auctioneering services; business
assistance, management and administrative services;
initiation and execution of e-business transactions in
global networks related to games such as computer games, PC
and console games, computer software, computer accessories,
peripherals and transport bags for these devices, as well as
recorded music; information and advice in connection with
the aforementioned services; wholesale trade services,
retail trade services and mail order services related to
computer hardware and software, games for mobile devices,
personal computers, consoles, tablet computers, computer
programs for electronic games, downloadable programs for
electronic games, software for electronic games, computer
game programs, downloadable computer game programs,
interactive game programs, interactive game software,
operating system software (stored for computers), computer
programs, stored computer software, mouse pads and computer
accessories and protective carrying cases, especially for
telephones and pocket computers; business analysis, research
and information services, in particular collecting and
systematizing business data, especially compiling business
directories and creating information directories, site
directories and other directories provided to third parties
via global computer networks, compiling statistics related
to advertising, systematizing data in computer databases;
clipping services, namely compilation of topic-related press
articles; collection, systematization, compilation and
analysis of business data, statistics, information and
information directories for commercial or advertising
purposes; collection, processing and analysis of
advertising-relevant data; provision of information on the
aforementioned services, including the provision of
consultant services in this regard; distribution of
advertisements; publication of advertisements for third
parties via the internet; customer acquisition and care
through mail order advertising (mailing); business
management [for third parties]; commercial information
agency services; layout services for advertising purposes;
advertising and digital marketing consulting, including
strategy development, planning, sourcing, optimization, and
evaluation of all forms of advertising and marketing;
placement and distribution of advertisements, advertising
and promotional materials, also via the internet; direct
advertising; market analysis and research; digital
out-of-home advertising; programmatic advertising;
conducting auctions and sales auctions on the internet in
real time; providing of advertising space on the internet,
also for real-time advertising; consultancy on the use of
media, including so-called new media, for marketing
purposes; rental of advertising time in the media; providing
location-based marketing and advertising services through a
mobile advertising platform using mobile consumer data,
namely providing retailers with location-based data on
potential and actual consumers; computerized point-of-sale
data collection services for retailers; collection and
systematization of information in computer databases;
collection, processing and analysis of data relevant to
advertising; analysis of customer responses to advertising;
analysis of market research data and statistics; online
advertising in a computer network; drafting and publication
of advertising texts; intermediary services relating to
electronic advertising
36
Financial monetary and banking services, in particular
investment services, financial information and advisory
services and provision of financial data; financial
consultancy in relation to the buying and selling of
businesses; equity financing; financial affairs related to
participating in companies; equity financing for
participation in companies and real estate; provision of
outside equity capital to companies; financial consulting in
the field of franchising; execution of share transactions,
brokerage and issuance of shares of companies, financial
administration thereof; investment portfolio management
services; equity capital investment business; financial
management; finance and investment portfolio management;
financial planning and management; investment advisory,
management, financial administration and brokerage services;
financial analysis and research services; research and
consultancy on financial matters
38
Telecommunication services; computer communication services
and internet access services; provision of access to
content, websites and portals; providing access to platforms
and portals on the internet; telecommunication services
provided via platforms and portals on the internet and other
media; operation and rental of equipment for
telecommunications; provision of chatlines, chat rooms and
forums in the internet; electronic advertisement placement
services [telecommunications services]; allocation of access
rights to telecommunications networks; information and
advice regarding telecommunications; procurement and/or
provision of access to demand-side platforms; providing
access to a platform for programmatic advertising;
computer-aided transmission of messages and images;
electronic messaging and image transmission; electronic
transmission of data via a global computer network; mobile
communication; rental of time to access a computer database;
provision of access to application services; provision of
access to a digital platform in the field of advertising;
provision of access to an advertising platform in the
internet for the promotion of goods and services
42
Hosting services, software as a service (SaaS) and rental of
software; software development, programming and
implementation; IT consultancy, advisory and information
services; rental of computer hardware and facilities;
provision of an advertising platform with mobile
applications as a service (MaaS) on a cloud basis for mobile
devices; application service provider services, namely
hosting, management, development, analysis and maintenance
of applications, software and mobile platforms in the fields
of advertising and marketing; enabling the temporary online
use of non-downloadable software for the distribution of
advertising via telecommunications networks; provision of
digital advertising technologies, namely platform as a
service (PaaS) with computer software platforms for data
management for digital advertising and for the operation of
a self-service marketplace for digital advertising for use
by advertisers, website operators, operators and similar
data providers for the delivery of advertising to customers;
computer services, namely, providing a content portal and
search engine for creating, searching, personalizing and
organizing electronic content, user-generated information,
advertising and other Internet information for display on
mobile devices, televisions, computers, electronic
scoreboards and digital monitors; design, drafting and
development of computer hardware and software; computer
aided technical data analysis; software as a service [SaaS]
for advertising purposes; software as a service [SaaS],
namely the provision of a digital platform that enables
users to design advertising campaigns; software as a service
[SaaS], namely the provision of a digital platform that
enables users to target advertising to specific consumers
and/or to be perceived via specific devices and media;
software as a service [SaaS], namely the provision of a
digital platform to enable user tracking; platform as a
service [PaaS]; electronic data storage for digital text,
data, image, audio and video works; consultancy in the
design and development of computer hardware; computer
software consultancy, consulting services in the field of
multimedia and audio-visual software; computer programming;
consulting services in the development of computer systems,
databases and applications; provision of computer hardware
and software information over a global computer network or
the Internet; design services, in particular design,
conception, creation, maintenance, updating and care of
websites, design of computer databases, graphic design,
graphic services, computer system design; database
development services; provision of temporary use of
non-downloadable online software for users to program audio,
video, text, and other multimedia content, including games,
music, concerts, videos, radio, television, news, sports,
cultural events, and entertainment-related broadcasts;
providing search engines for the Internet to obtain data
through a global computer network; hosting of platforms on
the Internet; digital imaging services, namely creating
computer graphics (digital imaging); scientific and
technological services and related research and design
services, in particular in the field of marketing research
and consulting as well as in the field of corporate
communications; technological consulting and services in the
field of artificial intelligence; computer systems analysis
and data science services [computer science]; creation and
design of information directories based on a website for
third parties [IT services]; development of computer
hardware, including computer platforms; information and
technical advice in connection with the aforementioned
services; application service provider services (ASP);
services of application service provider; platform as a
service [PaaS], in particular with non-downloadable computer
software for the creation, formatting, optimization and
delivery of advertising via the Internet; technical project
management in the field of electronic data processing;
computer system analysis, namely tracking and measurement of
Internet and mobile Internet activity; creation,
development, programming and design of computer programs and
software, especially for computer games and video games;
software as a service platforms for gaming [SaaS]; design
and maintenance of web sites for third parties; advise,
assist, design, provide information and research with
respect to all of the foregoing, including (but not limited
to) all of the foregoing provided via portals, websites and
web pages and including (but not limited to) all of the
foregoing provided via telecommunications networks, online
and via the Internet and the world wide web
45
Legal advice relating to franchising; licensing services, in
particular licensing of franchising concepts and industrial
property rights, software and computer programs, and license
management
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