09
Computer software programs, database management programs and
manuals in electronic format sold as a unit used to create,
access, view, review, manipulate, categorize, analyze,
format, and prepare and print reports from data and
information regarding product manufacturers and
distributors, retail stores, mass merchandisers, wholesale
clubs, supercenters, dollar stores, chain drug stores,
department stores, specialty retailers, military buying
centers, and other alternate channel retailers, films and
television programming, media rating information, radio
airplay, book sales, music sales, video sales, media
research, sales and profit information, retail and
on-premises business locations, demographic information, and
advertising, promotion, trade and marketing planning, all in
downloadable form or recorded on computer media; computer
software for use in collecting, analyzing, and producing
reports regarding information about the transmission and
reception of signals delivered via over-the-air broadcast,
cable, satellite, and a global computer network and their
content, and the listening, viewing, and usage habits of
signal receiving audiences and user manuals in electronic
format sold as a unit; and electronic audio and video
readers, namely, audio and video encoders and decoders;
computer software for planning and scheduling advertising
and marketing in the fields of advertising and marketing
research, market research, media research and rating, and
corporate and business information; computer software for
planning advertising and determining and estimating media
and marketing plan effectiveness and for measuring consumer
responsiveness to advertising; computer software programs
that match product advertisements, the budget allocated for
advertising the individual products, and probable buying
habits of an expected viewing audience of television
programming in downloadable form or recorded on computer
media
16
Printed reports, directories, magazines, and publications,
namely, newsletters, in the fields of marketing, media
research, media ratings, programming, advertising, media
rating services, market research, consumer purchases,
consumer media usage, advertising research, business
research and analysis, demographic research, and media and
marketing measurement information, analyses, and
directories; periodical journals containing media viewing
and advertising reports, and consumer promotion reports;
reports, magazine columns, periodical columns, and booklets
containing statistical and other information concerning
films, film viewing, books, music and video sales and
promotions, sports events and promotions; printed market
research reports, diaries for entry of information relating
to the listening, viewing and usage habits of signal
receiving audiences, internet and/or computer users; printed
publications, namely, business-to-business magazines,
periodicals, printed reports, presentations and retail store
directories in the fields of advertising and marketing
research, market research, media research, and corporate and
business information, and directories in the fields of
advertising and marketing research, market research, media
research, and corporate and business information, and
featuring retail business and business locations,
advertising, marketing research, and business entities;
newsletters and printed periodicals featuring information
related to business, marketing, developments, and trends
related to retail marketing and sales, companies, retailers,
mass merchandisers, wholesale clubs, supercenters, dollar
stores, chain drug stores, department stores, specialty
retailers, military buying centers, and other alternate
channel retailers; printed charts and reports featuring
sound recording sales, ratings, and popularity charts
35
Market research services; advertising research services;
business research services; retail marketing and sales
information services; consumer purchase and behavior
research services; conducting market, advertising and media
usage and rating research, and analyzing, and preparing
reports based thereon regarding consumer, advertising, media
viewing, market research and business research surveys,
polls, opinion studies, studies, analyses and evaluations,
and on-line survey panels; business and brand consulting
services; market research services related to new retail
sales, product placement and point-of-purchase displays, and
retail facility information, product ideas, introductions
and re-introductions; providing marketing, advertising and
business consulting services related to product and package
breakthrough and visibility relating to product package
performance; compilation of statistics for determining
audience ratings of television and radio programs and other
media; business and marketing research and analysis, namely,
media research and media rating research services as well as
media research services regarding computers, computer
networks and their use; demographic and consumer research
services; collecting data, conducting market, advertising,
media, and business research, analyzing and providing
reports based thereon relating to population and product
trend studies and information; collecting data and providing
reports based thereon concerning the marketing, sales, and
usage of consumer products, pharmaceuticals and
nutraceuticals, durable goods, books, music and video
marketing and sales and consumer behavior; market research
and business research services relating to; media research
and rating services, namely, market research services
relating to the broadcasting, narrow casting, cable, and
network transmission, signal receiving audience demographics
and behavior, and the listening, viewing, and usage habits
of signal receiving audiences, computer users, and users of
a global computer network; sales volume tracking for others;
preparation and compilation of business and commercial
reports and information, namely, sales volume tracking for
others through the collection of sales data and market
research and the distribution of the results thereof for
others of music, music videos, prerecorded DVDs, prerecorded
CD-ROMs, and audio sell-through data, pre-recorded videos on
VHS, video DVDs, and video sell-through data, books,
including audio and electronic books, sold on-line and by
retail and wholesale stores, consumer goods, durable goods,
pharmaceuticals, sports events, sporting goods, music, music
videos, DVDs, books, namely, printed, audio and electronic
books sold on-line and by retail and wholesale stores,
telephone and cell phone ring tones, ring backs,
music-related products and services for mobile telephone
consumers, online music downloads, online video and movie
downloads; collecting and correlating marketing,
advertising, and business information regarding sports venue
advertising and signage, advertisements, and sponsorship
marketing derived from and including images of television,
cable, and radio programming and internet and print
publications, as well as revenue, for statistical analysis
and market research purposes via the internet and
preparation and dissemination of marketing, advertising and
business reports based on the foregoing to third parties;
compiling information about commercial advertisements
televised during national and regional telecasts; business
information and consultancy services, namely, broadcast
recognition technology services for others, namely,
electronic recognition and identification of pre-recorded
music, commercials and programming on radio, television and
cable stations, and reviewing, coding, and conforming
retail, retail stores, retail store products and marketing
data relating thereto; preparing market research and
business research reports from computer databases, in the
fields of market research and product retailer and
manufacturer information relating to retail sales, consumer
demographics, product placement and point-of-purchase
displays, and retail facility information, product
information, product catalogs, product sales, competitor
information, retail consumer information, segmentation and
targeting information, manufacturing information, and
marketing; business information and market research
services, namely, conducting market, advertising and
marketing research, analyzing statistical data, preparing
reports, and consulting regarding business and market
research information
41
Planning and conducting, business and educational seminars;
and conducting workshops and seminars in market research,
marketing and advertising research, and consumer research
and consulting; planning and conducting business meetings,
and tradeshows in the fields of advertising and marketing
research, market research, media research, and corporate and
business information
42
Providing online non-downloadable database management
software for creating, accessing, updating, downloading,
viewing and manipulating information in the fields of market
research and product retailer and manufacturer information
relating to retail sales, consumer demographics, product
placement and point-of-purchase displays, and retail
facility information, product information, product catalogs,
product sales, competitor information, retail consumer
information, segmentation and targeting information,
manufacturing information, and marketing; providing online
non-downloadable computer software for use in analyzing
advertising, marketing, sales, and product information in
connection with retail store marketing sales, promotion, and
other marketing activities; providing online
non-downloadable software in the form of interactive
databases in the fields of business and market research,
demographic information and data relating to the sale and
promotion of consumer and durable goods, conducting market
and business surveys, studies, analyses and evaluations;
providing temporary use of online non-downloadable software
in the form of databases in the fields of advertising,
marketing, business, media and market research, consumer
surveys, product retailer, retail store and product sales,
trading areas, and demographic information; providing
temporary use of online non-downloadable software in the
form of databases for creating, accessing, updating,
downloading, viewing and manipulating information in the
fields of market research and product retailer and
manufacturer information relating to retail sales, consumer
demographics, product placement and point-of-purchase
displays, and retail facility information, product
information, product catalogs, product sales, competitor
information, retail consumer information, segmentation and
targeting information, manufacturing information, and
marketing; providing online non-downloadable software in the
form of databases for use in analyzing advertising,
marketing, sales, and product information in connection with
retail store marketing sales, promotion, and other marketing
activities
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