09
Software; software for automating marketing activities;
software for the analysis, optimization, monitoring and
administration of marketing and promotional advertising
campaigns; software for the analysis, reporting and
collection of various data and information relating to
website visitor behavior; computer software in the field of
website analytics to integrate, collect, track and manage
website visitors; computer software in the field of website
analytics to integrate, collect, track and manage website
visitors; software for data analysis, reporting, collection
and segmentation; software for online audience analysis and
target group insight; data processing programs for
communications systems; software for databases; application
software for mobile devices; electronic publications;
downloadable and recorded media; blank digital or analog
recording and storage media; apparatus and instruments for
recording, transmitting, reproducing or processing sound,
images or data
35
Advertising; advertising agency services; online
advertising; public relations; business communication;
promotional services; promotion by publicity (sponsoring);
organizing and conducting advertising events; creating and
designing promotional literature; bill-posting; television
advertising; radio advertising; advertising by mail order;
advertising via social media; publication of advertising
texts; company communication services; market analysis;
marketing research; opinion polling; production of
advertising films; planning, creating, executing and
following up advertising and sales concepts for sales
promotion as well as advertising material (all the
aforementioned services relating to all media and
advertising media, including media and digital and
electronic advertising media); consultancy concerning the
aforementioned services; advertising advice; advice on
corporate identity
41
Education; training; entertainment; electronic publishing
services provided for others; digital video, audio and
multimedia entertainment publishing services; publication of
multimedia material online; providing multimedia
entertainment programs via online services; training in the
field of software development services for marketing
purposes; online entertainment services in the nature of
online newspapers and online diaries with user created
content; training services in the field of online networks
and social media; organizing and conducting courses and
seminars relating to advertising, social networks, the
Internet, social media; rental of online electronic
publications, in particular on social media
42
Designing and developing computers and software for
marketing purposes; consultancy services in the field of
designing, developing and using software for marketing
purposes; providing non-downloadable software applications
for marketing purposes via a web page in relation to
classified ads, virtual communities, social networks,
sharing text, images and audiovisual content; providing
software for marketing purposes via computer networks
(particularly the Internet), telecommunication networks and
via mobile data services (Application Service Provider);
providing Internet platforms (software) for marketing
purposes; rental of computer software for marketing
purposes; installation and maintenance of software for
marketing purposes
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