09
Scientific, nautical, surveying, photographic,
cinematographic, optical, weighing, measuring, signalling,
checking (supervision), life-saving and teaching apparatus
and instruments; apparatus and instruments for conducting,
switching, transforming, accumulating, regulating or
controlling electricity; apparatus for recording or
reproduction of sound, images and data; sound, image and
data carriers, particularly audio tapes, music and video
cassettes, compact discs, phonograph records, digital audio
tapes (DAT), video tapes, floppy discs, CD-ROMs; all the
aforesaid goods in recorded and unrecorded form, included in
this class; magnetic data carriers; compact discs; DVDs
(digital versatile discs); digital recording media;
calculating machines; data processing hardware; computers;
optical apparatus and instruments, included in this class,
particularly spectacles; spectacle lenses; spectacle frames;
computer software; video game cartridges; games software for
computers; mobile telecommunication apparatus; application
programs (apps) (downloadable); computer and game programs;
software; computer game software; application software
(apps) (recorded and downloadable) for computers, notebooks,
laptop computers, tablet computers, smartphones and mobile
terminals; downloadable electronic publications; television
apparatus; Internet protocol television apparatus; software
for blogs; software for virtual social networks
35
Marketing (conducting market surveys); market research;
market analysis; business management and organization
consultancy; negotiation of commercial transactions for
third parties; arranging of contracts for others for the
buying and selling of goods; opinion polling; advertising
research; distribution of products for advertising purposes;
sales promotion for third parties; publicity material
rental; advertising, in particular radio, television,
cinema, print, videotext, teletext and Internet advertising;
commercialization of advertising, namely advertising, public
relations services and marketing; telephone order placement
for teleshopping services; publication of advertising
prospectuses; production of advertising films; rental of
advertising films; compilation, systematization and updating
of data in computer databases; business management; business
administration; office functions; arranging contracts for
time-limited access to databases (for others); arranging
subscriptions for telecommunications services, for
time-limited access to databases (for others); advertising,
in particular development of strategies and planning of
campaigns; project and event management, namely planning and
conducting of campaigns, projects and events for advertising
purposes; organization of trade fairs and exhibitions for
commercial or advertising purposes; advertising, in
particular advertising of films on the Internet;
distribution of catalogues and advertising prospectuses;
computerized file management; telephone and/or computerized
order placement for Internet shopping or teleshopping
services; auctioneering, including on the Internet;
advertising agencies; planning and implementation of
presentations and other information offers for advertising
and sales purposes, including on the Internet, on other data
networks, in online services, and by means of multimedia
technologies; organization and conducting of multimedia
shows for advertising purposes; development of advertising
concepts; advertising on electronic online communications
networks; development and creating of advertising concepts;
development, planning and creation of audiovisual
communication concepts for advertising purposes; writing and
publication of publicity texts; planning services for
advertising; publication of printed matter, including in
electronic form, for advertising purposes; rental of
advertising time on communication media; dissemination of
advertising matter; publication of catalogues for
advertising purposes; production of teleshopping programs;
creation and placement of advertisements; providing and
rental of advertising space; video film production for
advertising purposes; sponsorship for sales promotion;
advertising and marketing services provided via social
media; providing marketing consulting in the field of social
media; business information in the field of social media;
advertising and marketing services provided via blogs;
services of advertising agencies, namely of social media
advertising agencies; trend monitoring and trend analysis
for advertising purposes; viral marketing; marketing agency
services; promotional services, namely arranging the
bringing together of public persons, including social media
influencers capable of influencing users of social media
platforms, businesses and/or corporate brands; influencer
marketing; content marketing; conducting marketing
campaigns; planning of marketing strategies; advertising of
brands or businesses with the aid of public persons,
including social media influencers capable of influencing
users of social media platforms
38
Telecommunication services; broadcasting of films,
broadcasting of television, radio, videotext and teletext
programs, particularly broadcasting of commercials;
broadcasting of Internet television programs; broadcasting
of teleshopping programs; collecting and providing news
(news agencies); collecting and providing general
information within the framework of news agencies; sound,
image and data transmission via cable, satellite, computer
(networks), telephone and ISDN lines, as well as any other
transmission media; providing access to information stored
on databases, including on the Internet and in particular
including via interactive computer systems; providing access
to information on the Internet; providing access to on-line
portals; message sending; electronic messaging; interactive
teletext services; broadcasting of subscription television
programs, in particular in the form of pay-TV and
video-on-demand; technical providing of access to computer
games for retrieval and transmission on the Internet and
other online services; telecommunication services provided
via platforms and portals on the Internet; mobile telephone
services, particularly providing access to applications
(apps); electronic transmission of data, computer software
as well as sound, image or multimedia contents to mobile
terminals via local or global communication networks;
leasing access time to computer databases; providing access
to gaming websites on the Internet; transmission of
podcasts; communication by online blogs; telecommunication
services via digital networks; video transmission via
digital networks; transmission of videos, films, podcasts,
audio formats, images, texts, photographs, games as well as
contents, audio contents and information created by users
via the Internet; providing access to the Internet for
social networks; providing Internet chat rooms for social
networks
41
Arranging and conducting of colloquiums, seminars,
workshops, conferences, congresses and symposiums; coaching,
particularly arranging and/or conducting of training
programs, training and further training consultancy;
providing of training and further training for human
resources development; creating multimedia presentations for
entertainment and educational purposes; electronic desktop
publishing; education; providing of training; instruction
and tuition; entertainment; sporting and cultural
activities; radio, Internet and television entertainment;
publication of printed matter (except for advertising
purposes), in particular books, newspapers and periodicals;
production of cinematographic, television, radio, videotext
and teletext programs (other than for advertising purposes);
film production, other than advertising films; videotape
production; services of recording studios and television
studios; rental of musical instruments; production of music;
orchestra services; organization and conducting of sporting
and cultural events; conducting of live entertainment
performances and film festivals; organization of exhibitions
for cultural or educational purposes; arranging and
conducting of concerts; theatre productions; organization of
shows (impresario services); showing and rental of motion
pictures; editorial support of websites; writing of texts
(except publicity texts) for broadcasting by means of
teletext services; electronic games services provided by
means of the Internet, including provision of on-line
computer games, included in this class; publication of
periodicals and books in electronic form, including on the
Internet; providing online reviews of motion pictures;
conducting online games; entertainment services via
podcasts; online entertainment services; writing of texts
for blogs; production of programs, videos or podcasts for
dissemination via the Internet (entertainment)
42
Design and development of software for electronic television
program guides; computer programming; storage of data in
computer databases; updating of database software;
installation and maintenance of database software;
development of computer programs and computer games
(software); computer software design and rental; creation of
webpages, design and updating of homepages and websites;
rental of video and image programs (software); development
of software for processing and distribution of multimedia
contents and development of application software for
delivery of multimedia content; design and development of
computer software and application programs for mobile
computer systems (apps); application service provider (ASP),
namely providing temporary use of computer software for use
via public or private data networks; design and maintenance
of software for blogs; hosting of digital contents, namely
online diaries and blogs; computer services, namely hosting
of online web facilities for third parties for arranging and
conducting online meetings and interactive online
discussions; hosting of websites technically enabling online
users to create personal profiles with information for
social networks and for transmission and exchange of such
information between various websites; providing temporary
use of non-downloadable software applications for social
networks, for creating virtual communities and for
transmission of sound, video, photographic images, texts,
graphics and data; computer services, namely creating
customized web pages featuring user-defined or specified
information, personal profiles, sound, video, photographic
images, text, graphics and data; hosting of online databases
for searching and/or downloading information for analysing
and organizing marketing and/or advertising campaigns with
public persons, including social media influencers capable
of influencing users of social media platforms
45
Licensing of industrial property rights and copyrights;
granting of licenses for franchising concepts; licensing of
intellectual property rights; film, television and video
licensing; licensing of computer software (legal services);
copyright management; organization, administration and
exploitation of copyrights and intellectual property rights
for others, through licensing; negotiation, exploitation and
administration of television broadcasting rights, in
particular of rights relating to the broadcasting of events
on television, in particular of sporting events, through
licensing; organization, exploitation and administration of
rights to press, radio, television and film articles for use
on sound and image carriers, through licensing;
organization, exploitation and administration of rights to
articles in newspapers and periodicals, through licensing;
administration, organization and exploitation of
transmission rights, retransmission rights, audiovisual
rights, mechanical rights and other user rights to radio and
television programs and other sound and image productions,
through licensing; organization, administration and granting
of rights to television formats, television content,
television programs, television series, television shows and
television game shows, including screenplays and their
essential design elements, in particular titles, logos, show
concepts, ideas for games, stage scenery, show episodes and
interview techniques, through licensing; online social
networking services
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