09
Computer software; computer programs; downloadable computer
software; computer software for database management;
computer software supplied online from databases, from
facilities provided on a global computer network or the
Internet; interactive computer software; computer programs;
databases; downloadable software; computer software for
ingesting, validating, transforming, and storing customer
data over the Internet; computer software for deriving new
customer attributes based on customer actions and other
attributes; computer software for a business to rapidly
understand their customers using a web interface; computer
software for use as an application programming interface
(API) to connect customer insights to customer-facing
systems including marketing, sales, and support; software
for use in the field of recording and analysing the
psychological and behavioural characteristics of individuals
and/or groups of customers; computer software for use in
storing, managing, tracking and analysing data in the fields
of marketing, promotion, sales, customer information
management, customer support and service, collaborative
intra-company and inter-company exchange of such data,
maintaining statistics and generating reports concerning
such data, providing customised on-line information and
resources relevant to the customers' business; downloadable
instruction manuals in electronic form
35
Business data analysis; business intelligence services;
analysis of market research data and statistics;
advertising; marketing and promotional services; management
consultancy services; strategic consultancy services;
business information services; business research services;
business and market research data analysis of customer
transactions and consumer behaviour; advertising and
commercial information services via the Internet;
advertising services for others, namely, providing ad
targeting and segment membership based on individual
interests, behavioural patterns, and emotional drivers;
collection of data and information for segmentation and
clustering of customers for business purposes; data
processing services that enrich customer data; business and
market research data analysis, namely, identifying and
organising customers into segments based on their interests
for the purposes of personalised advertising; advertising
analysis, namely, optimising advertising campaigns using
individual interest, behaviour, and emotional driver data;
information, advisory and consultancy services relating to
all the aforesaid services
38
Telecommunications; telecommunications consultancy services;
electronic data transmission over a global remote data
processing network, including the Internet; electronic data
exchange services; provision of access to databases;
computerised on-line services for business users, namely
providing access via global and non-global computer networks
to computer software for use in storing, managing, tracking
and analysing data in the fields of marketing, promotion,
sales, customer information management, customer support and
service, collaborative intra-company and inter-company
exchange of such data, maintaining statistics and generating
reports concerning such data, providing customised on-line
information and resources relevant to the customers'
business information; providing information in the field of
telecommunications and telecommunications systems over
computer networks, wireless networks and global
communication networks; telecommunication access services;
communications by computer; communication between computers;
electronic sending of data and documentation via the
Internet or other databases; supply of data by electronic
transmission; advisory and consultancy services relating to
all the aforesaid services
42
Computer programming; computer software design; professional
advisory and consultancy services relating to computers and
computer software; industrial analysis and research
services; design and development of computer software;
research, design and development of software to profile
customers and consumers; cloud computing featuring software
for use in data analysis, database management, and
electronic storage of data; software as a service (SaaS)
services featuring software for data analysis, database
management, and electronic storage of data; hosting of web
applications; development of software tools to analyse
customer and consumer data; development of software tools to
capture and store customer and consumer profiles and
associated other data; computer services, namely, hosting
online web facilities for others for collecting customer
data; computer services in the nature of providing
customised web applications featuring user-defined
information, personal profiles and information; integration
of existing corporate systems with enhanced customer and
consumer profiles; computer services, namely, acting as an
application service provider in the field of customer
science to host computer application software for the
collection, storage, and enrichment of customer data and
information; computer services, namely, acting as an
application service provider in the field of knowledge
management to host computer application software for
searching, creating, compiling, filtering, aggregating,
storing and retrieving lists of personal and business
information and data; consulting services in the field of
cloud computing; consulting services in the field of
software as a service; software as a service [SaaS];
platform as a service [PaaS]; installation, maintenance and
repair of computer software; updating of computer software;
recovery of computer data; data encryption and decoding
services; data encryption services; data migration services;
data mining; data warehousing; database design and
development; database development services; providing search
engines for obtaining data via communications networks;
website hosting services; information, advisory and
consultancy services relating to all the aforesaid services
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