09
Downloadable software in the nature of a mobile application
for use in predictive analytics, big data and business data
analysis and visualization, complex event processing, mining
the most relevant information from disparate data sources,
providing automated solutions to enable organizations to
integrate disparate data and translate and structure that
data into actionable insights, customer relationship
management (CRM), sales performance management, sales
automation, marketing automation, customer service and
support, customizable marketing and advertising, social
media management and publication, mobile and computer
software application development and customization, and
business analytics
35
Customer relationship management; administration of a
consumer loyalty program; promoting the goods and services
of others by means of the issuance of loyalty rewards;
providing incentive award programs for customers through the
issuance and processing of loyalty coupons for frequent use
of participating businesses (term considered too vague by
the International Bureau - Rule 13.2.b of the Common
Regulations); marketing the goods and services of others by
means of location-based messaging
38
Electronic transmission of messages and data
42
Providing an internet website portal in the fields of
technology and software development (term considered too
vague by the International Bureau - Rule 13.2.b of the
Common Regulations); design of data visualization materials;
software as a service (SAAS) services featuring software for
predictive analytics, big data and business data analysis
and visualization, complex event processing, mining the most
relevant information from disparate data sources, providing
automated solutions to enable organizations to integrate
disparate data and translate and structure that data into
actionable insights, customer relationship management (CRM),
sales performance management, sales automation, marketing
automation, customer service and support, customizable
marketing and advertising, social media management and
publication, mobile and computer software application
development and customization, and business analytics;
providing customer-defined generated content and content of
others automatically selected and customized based online
and offline behavior, any purchase history and known or
estimated geographical location of an internet, mobile
telephone or other wired or wireless digital network based
customer (term considered too vague by the International
Bureau - Rule 13.2.b of the Common Regulations); providing
online non-downloadable software that enables users to
customize electronic communications based on customers'
online and offline behavior and any purchase history;
providing online non-downloadable software that enables
users to automate the delivery of customized electronic
communications based on customers' online and offline
behavior and any purchase history
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