35
Advertising, in particular radio, television, cinema, print,
videotext and teletext advertising; PR [Public Relations];
marketing, in particular by means of customer loyalty and
bonus programs; creation of marketing tools; operation and
administration of customer loyalty and bonus programs;
administration of a discount programme for enabling
participants to obtain discounts on goods and services
through use of a discount membership card; direct mail
advertising to attract new customers and to maintain the
existing customer base; sales promotion and other
promotional activities through reimbursement and placement
of customer loyalty and bonus programs including issuing
loyalty cards [loyalty programs] without payment or discount
functions for others; promotional awards; publication of
printed matter [electronic formats] for advertising
purposes; collecting, updating and maintenance of data in
computer databases; promotional distribution of goods,
especially leaflets, brochures, printed matter and samples;
arranging advertising contracts, for others; rental of
advertising material; rental of advertising films; rental of
advertising space, including in electronic form on the
internet; managing of directors; business administration;
office functions; systemization and compilation of data in
computer databases; administrative processing of purchase
orders placed by telephone or computer, administrative order
processing, computerized online ordering, electronic
processing of orders for others, administrative processing
of complaints and inquiries, mediation and conclusion of
commercial transactions for others; provision of information
[information] and consultancy for consumers in trade and
business affairs [consumer advice]
38
Telecommunications; electronic transmission and routing of
voice, images, documents, messages and data; telephone
services, also by means of a hotline or a call center;
mobile radio telephone services; e-mail services; services
of press agencies; providing access to databases on computer
networks; broadcasting, broadcasting and transmission of
film, television, radio, videotext and teletext programs;
communication via television transmissions; transmitting
digital content via computer networks, including streaming
and video-on-demand; providing access to information and
information services for accessing on the internet and other
data networks; providing access to information on the
internet about computer games, video games, and information
about related products in order; telecommunications by means
of platforms and portals on the internet, in particular by
means of an online information center for customer service
related to publishing products; providing access to a global
computer network; electronic transmission of news,
information and data in the area of customer loyalty and
bonus systems; teleconferencing services; rental of
telecommunications equipment; providing telecommunications
channels for teleshopping services and electronic
marketplaces; electronic exchange of messages via chat
lines, chat rooms and internet forums; forwarding messages
of all kinds to Internet addresses [web messaging];
providing access to databases; leasing access time to
databases
42
Technical advice relating to operation of computers; server
administration; electronic data storage and electronic data
backup, in computer databases; design and creation of
programs for data processing; technical development of
software for electronic television programme guides;
designing and creating homepages and internet pages; hosting
of computer sites; research in the field of computer
technology conducted using databases and the Internet;
advice and information about telecommunications technology;
providing or rental of electronic memory space [webspace] on
the internet; rental of computer software
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