09
Computer; computer programs and software for sales
promotion; data processing equipment; storage devices for
data processing systems
35
Advertising; online advertising on a computer network and
related consulting; optimization of the website traffic and
related consulting; compilation and systematization of data
in computer databases; updating and maintenance of data on
computer databases; computerised file managing; sales
promotion for others and related consulting; outsourcing
services; compilation and systematization of user data on
databases for the creation of user profiles of visitors to
online portals; targeting (online marketing) on online
portals relating to automatic segmentation of portal
visitors, campaign management and design of individually
configurable actions to target groups advertising;
compilation and systematization of data in databases
relating to on real-time transmitted data about the visitor
behaviour and visitor shopping experiences on online
portals
38
Providing access to data management platform for online
portals on the Internet; real-time provision of product
recommendations to end consumers; real-time transmission of
data for the detection of the visitor behaviour and visitor
shopping experiences on online portals
42
Consultancy in the field of information technology;
consulting and information technology services for the
design and maintenance of websites, namely services to
support a more targeted approach to customers and customer
segments on online portals; design, development and updating
of computer programs and software for sales promotion;
installation of computer programs; maintenance of computer
software; computer system and website analyses; cloud
computing; rental of web servers; server hosting; providing
memory space for others on the Internet; electronic data
storage, data storage and data backup; rental of computer
software; software as a service [SaaS]; user experience
design; development and rental of applications (software)
and dashboards [instrument panels], which combine large
amounts of data (big data), self-learning algorithms and
real-time analytics; creating and rental of personalized
applications (software) for online portals; create and
provide software for the personalization of online portals
by implementing front-end solutions based on different
recommender strategies; providing non-downloadable software
for tracking and recording the user data of portal visitors;
technical remote monitoring of computer systems on combined
with monitoring on online portals, audience management
dashboards, supply management dashboards, real-time alerts
and demand patterns; technical development of computer
software in the field of feedback loop for continuous
improvement of the portal; continuous updating of classifier
models (software); research and development services
regarding new products and / or product modifications;
technical project planning
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