09
Software for use in web-based publishing, and the creation
of website content, social media content, and web-based
publications
35
Advertising, marketing, publicity, and business services,
namely, promoting the goods, services, and brand identity of
others through audio, video, digital, and online medium;
dissemination of advertising and commercial information for
others via electronic media, namely, the global information
computer network; providing a website where advertisers,
marketers, and content providers can interact with users for
advertising, branding, and promoting knowledge, products and
services on behalf of themselves and others, and for
evaluating and rating the same; development of marketing
strategies, concepts and tactics, namely, audience
development, brand awareness, customer relations, online
community building and digital word of mouth communications
for promoting the goods and services of others and
distributing advertisements for display on the global
information computer network, namely, via social networks,
social conversations over the global information computer
network, status updates, blogs, microblogs, websites,
forums, electronic bulletin boards, e-mails, electronic
messages, instant messages, text messages, and multimedia
messages; advertising and marketing consulting services,
namely, assisting marketers in identifying, evaluating and
collaborating with individual members of online communities
who influence or are capable of influencing the purchasing
decisions of members of online communities; arranging and
conducting incentive reward programs to promote the sale of
goods and services of others, and to reward individual
members of online communities who influence or are capable
of influencing the purchasing decisions of members of online
communities; design of global information computer network
advertising
42
Providing temporary use by others of online non-downloadable
software for use in web-based publishing; providing
temporary use by others of online non-downloadable software
for use in sales, marketing, and business promotion
services; providing temporary use by others of online
non-downloadable software for generating sales and marketing
leads, referrals, and advocates; providing temporary use by
others of online non-downloadable software for generating
customer reports, reviews, testimonials, advocacy and
recommendations; providing temporary use by others of online
non-downloadable software for tracking the results of
customer reports, reviews, testimonials, advocacy and
recommendations, and sales, marketing and business promotion
effort; providing temporary use by others of online
non-downloadable software for use by others in promoting and
marketing the products and services of others via social
networks, status updates, blogs, microblogs, websites,
forums, electronic bulletin boards, social conversations
over global information computer network, e-mails,
electronic messages, instant messages, text messages, and
multimedia messages; computer services, namely, creating an
on-line community for registered users to participate in
discussions, get feedback from their peers, form virtual
communities, and engage in social networking featuring
social media and products and services recommended by the
community or some portion thereof; providing temporary use
by others of online non-downloadable software in the field
of enabling the submission and display of user generated
content; computer services, namely, creating, designing,
implementing, and maintaining websites for others
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