09
Scientific, nautical, surveying, photographic,
cinematographic, optical, weighing, measuring, signalling,
checking (supervision), life-saving and teaching apparatus
and instruments; apparatus and instruments for conducting,
switching, transforming, accumulating, regulating or
controlling electricity, apparatus for recording,
transmission or reproduction of sound or images, magnetic
data carriers, recording discs, automatic vending machines
and mechanisms for coin-operated apparatus, cash registers,
calculating machines, data processing apparatus, computers,
computer modems, terminals, software and computer programs,
data carriers of all kind (included in this class),
including visually and/or machine-readable data carriers for
entering bonus and premium transactions, machine-readable
data carriers with payment and/or telecommunication
functions, machine-readable data carriers for recording
and/or reproduction of accounting data, machine-readable
data carriers for recording and/or reproduction of data
related to a premium program, machine-readable data carriers
for recording and/or reproduction of customer-related data,
data reading apparatus for reading the aforesaid data
carriers, computer software for customer loyalty programs,
data base software and data base management software,
software for analysis and evaluation of customer data,
electronic publications (downloadable)
35
Advertising, business management, business management and
organization consultancy, business administration, office
functions, merchandising (sales promotion), business
consultancy and organization consultancy on customer
relationship management and customer loyalty programs,
customer loyalty marketing, presentation of goods and
services, providing online information on marketing, market
research and customer loyalty programs, compiling, updating
and storing of data in data bases, development of
advertising concepts and marketing concepts, including
development of concepts for customer relationship management
and customer relationship marketing, marketing, including
marketing in digital networks and telemarketing, analysis
and systematization of data in databases, compilation of
data including customer data in databases, business
assessment and analysis, namely assessment and analysis of
customer data, conducting of value analysis from a business
management perspective, business consultancy on accounting
and customer relationship systems, compilation of accounts,
including billing, payment processing, cost-benefit analysis
and business reporting for third parties, surveillance and
billing of provided connection services for
telecommunication, e-commerce, m-commerce and Internet,
recording and registration data of provided services with
respect to accounting
36
Insurance, financial affairs, monetary affairs, real estate
affairs, issuance of data carriers for entering bonus and
premium transactions (included in this class), payment
transaction services, electronic banking, monetary
transactions using credit cards, issuance of credit cards,
leasing of access time to databases
38
Telecommunications, call center services, namely operation
and maintenance of a hotline, providing access to a computer
network, providing access to databases, rental of access
time to a computer network
41
Education, providing of training, entertainment, including
issuance of books, journals and scientific publications or
other publication media including online publications,
sporting and cultural activities
42
Scientific and technological services and research and
design relating thereto, industrial analysis and research
services, including design of databases, design and
development of computer hardware and software, including
hardware and software for customer relationship management
systems, maintenance of databases, inquiry and research
using databases for third-parties, planning and technical
consultancy, storage, backup and maintenance of data on a
server, data maintenance using a computer network, operation
and maintenance of a platform for a customer loyalty program
in the Internet
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