09
Software for the provision of and usage of information items
in a webshop or an electronic department store
35
Advertising, in particular consultancy, conception and
implementation in the field of sponsoring, public relations,
event marketing, mobile marketing, image PR, personality PR,
online PR, product PR and brand-name PR; publishing of
printed products also in electronic form for advertising
purposes; organisation and implementation of promotional
events, exhibitions and trade fairs for commercial and
advertising purposes; radio, TV and print advertising as
well as advertising on the Internet; promotional marketing,
in particular in the above- mentioned media and via the
above-mentioned media; realisation of presentations and
other information offers included in this class, for
advertising purposes, sales purposes and for communication
with customers and interested parties, in particular on the
Internet; development and implementation of advertising
campaigns, placing of advertisements, direct mailing,
product and road-shows for advertising purposes;
advertising, in particular drawing up of concepts for
customer loyalty measures under advertising and marketing
aspects (customer relationship management) as well as the
operation of customer areas and the execution of visitor
tours for third parties for advertising purposes;
distribution and implementation of goods for advertising
purposes; sales promotion for third parties; business
management, namely career planning, organisational and
business career control and marketing for personalities in
their personal life, in particular for sportsmen; human
resources agency services, in particular the provision of
service personnel and hostesses; company and organisation
consultancy; conveyance of commercial transactions for
others; commercial administration of licensing of goods and
services for third parties; marketing, in particular for the
setting up of sales networks, marketing for third parties in
digital networks; market research, market analysis, opinion
research, advertising research, also in digital networks;
all the above-mentioned services also by means of
interactively communicating (computer-) systems; radio, film
and television productions, also for dissemination on data,
information and communication networks, namely production of
advertising films and brand-name-image films; services of a
databank, namely collection of data in computer databanks;
organisational consultation and compilation of
organisational concepts for communication campaigns, in
particular in the fields of events, sponsoring, public
relations and promotion as well as integration into the
overall marketing communication mix
38
Services of a databank, namely rental of access periods for
databanks
41
Entertainment; organisation and implementation of cultural
and sporting events; radio, film and television productions,
also for dissemination in data, information and
communication networks, with the exception of the production
of advertising films and brand-name-image films;
organisation and implementation of cultural and sporting
events for the purposes of the motivation and reward of
employees, customers of other target groups (incentives)
included in this class; execution of live events; provision
of games on the Internet; publication and issue of printed
products (barring for advertising purposes) as well as
electronic media included in this class, in particular for
publication on the Internet, in other data networks as well
as by means of multimedia techniques; all the abovementioned
services also by means of interactively communicating
(computer-) systems; editorial supervision of Internet
appearances
42
Setting up and maintenance of websites, in particular
homepages and websites for Internet, intranet/extranet
appearances, online communities, online portals and online
shops; design of computer software; consultation in the
design of homepages and Internet pages; rental and
maintenance of memory banks for usage as websites for third
parties (hosting); services of a databank, namely electronic
storage of data; technical consultation and compilation of
technical concepts for communication campaigns, in
particular in the fields of events, sponsoring, public
relations and promotion as well as integration into the
overall marketing communication mix; developing (design) of
trademarks, brands and logos
45
Administration of trademarks (protective rights), including
brand consulting, included in this class; exploitation of
copyrights and commercial protective rights for others
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