09
Sound, image and data carriers of all kinds, in particular
recording tapes, cassettes, compact discs, phonograph
records, DAT tapes, video tapes, floppy discs, CD-ROMs,
CD-Is, recording apparatus, DVD, magnetic recording
apparatus, all aforementioned products in recorded or blank
form; computer programs and software, in particular for
telecommunications, network and voice data applications as
well as electronic trade via the global communication
network; apparatus for recording, transmission and
reproduction of sound, images and data of all kinds;
calculating machines, data processing apparatus and
computers, electronic 3D-spectacles; multi media apparatus,
included in this class; apparatus for interactive
television, decoders, smart cards; computer games recorded
on data carriers; computer programs, in particular for
games
16
Paper, cardboard and goods made of these materials, included
in this class; printed matter, in particular brochures,
catalogues, books, newspapers and magazines; bookbinding
material; photographs; stationery; instructional and
teaching material (except apparatus); bonus token books,
tokens and value cards, made of cardboard, paper, including
plastic coated cardboard or paper
35
Business management; business administration; office work;
marketing, in particular in digital networks in the form of
webvertising including dialogue and direct marketing; market
research, market analysis, opinion polling; advertising
research; advertising, in particular by Internet, radio, TV,
cinema, print, videotext and teletext, also in the form of
sponsorship; advertising marketing, in particular
presentation of goods and services in and by the
aforementioned media; merchandising; arrangement of
advertising; distribution of goods for advertising purposes;
business and organization consulting; managing of contents
and formats for use on the distribution channels voice
service, SMS and WAP (content brokerage), included in this
class; sales planning; creation, updating and allocation of
advertising space on the Internet; banner exchange;
advertising for sales activities of third parties; holding
of actions on the Internet, namely in the form of sales
events for goods, including the selling of goods against
highest bid, and in the form of competitions and prize games
for advertising purposes; arrangement and conclusion of
trading transactions for third parties; collecting and
providing information of all kinds, included in this class;
online services, namely acceptance of orders for goods by
electronic means, telephone and/or in computerised form;
arrangement of sales and settlement of the respective
accounts (online shopping) in computer networks and/or via
other distribution channels; arrangement and conclusion of
sales transactions within an electronic department store
(supermarket); e-commerce services, namely acceptance of
orders for goods, delivery service, settlement for
electronic order systems as well as for the presentation of
goods and services; arrangement of contacts for doing
business; advertisement administration; set-up of
cost-price-analyses; evaluation of games of all kinds from
an economical point of view, in particular of computer
games; exploitation of a TV subscription service, in
particular in the form of pay TV and video-on-demand;
services of an online provider, namely collecting, providing
of information, textual and graphic material as well as
images about services, in particular computer dating
services between providers, and users of the Internet
38
Telecommunication, in particular electronic information and
communication services supported by data processing for
public and private users; information and communication
services of all kinds, included in this class, also with the
aid of integrated voice identification technologies;
operation of a digitalized media platform for the exchange
of messages and information of all kinds, also by
transformations of formats into voice or other output media,
video streaming; mobile data value added services, included
in this class, particularly voice services, SMS, WAP, GPRS
and UMTS services; sound, image and data transmission by
cable, satellite, computer, computer networks, in particular
by e-mail, telephone and ISDN lines and any other means of
transmission; transmission of film, TV, radio BTX,
videotext, teletext, Internet programs or broadcasts;
transmission and broadcasting of radio and TV programs, also
via wire, cable, satellite communications, videotext,
Internet and similar technical installations; press and TV
news services; providing access to information and promotion
hotlines; providing access to information, messages and
entertainment programmes to be retrieved from the Internet,
other data networks or online services; services of an
online provider, namely operation of discussion forums,
chat-lines, chat-rooms and forums; operation of an
e-commerce-platform on the Internet; web-messaging, namely
forwarding of messages of all kinds to Internet addresses;
arrangement and allocation of access rights for users to
various communication networks, namely providing of Internet
access; transmitting services of an online provider, namely
collecting, providing and transmitting of information,
textual and graphic material as well as images about
services, in particular computer dating services between
providers, and users of the Internet; BTX, videotext and
teletext service; providing access to information on the
Internet
41
Education, training, entertainment, sport and cultural
activities; allocation of films, in particular of
advertising films; organization of prize games and
competitions as well as holding of games and test games, in
particular on the Internet, in teletext, TV, print and all
other media; production of film, TV and radio programs and
broadcasts, in particular of interactive programs or
broadcasts of educational, teaching or entertaining nature
as well as of news broadcasts; radio TV and Internet
entertainment; publication and publishing of print products
(other than publicity related) as well as of the
corresponding electronic media, in particular of
prospectuses, bonus token books and inserts, catalogues,
books, newspapers and magazines; services of an editor;
publication and publishing of text, graphic, image, sound
and voice data reproducible in electronic form which can be
retrieved via data networks; production and realisation of
show, quiz, interview, theatre, sport and music events and
arrangement of competitions, in particular on the internet,
also to be recorded or broadcast live on TV, radio or
Internet; production of advertising broadcasts in TV, radio
or Internet including games shows; production and
reproduction of films (included in this class) and of sound
and image recordings, creation and production of TV formats,
contents, programs, series, shows and broadcasts as well as
their preliminary products, including scripts and their main
design elements included in this class; evaluation of the
fun factor of games; holding of online actions on the
Internet, namely in the form of competitions and prize games
for entertaining purposes
42
Computer programming; offering and providing of computer
information and data stored on a data base, in particular by
means of interactively communicating computer systems and by
electronic telephone tape systems steered by a computer;
creation of an electronic TV program guide; arrangement and
allocation of access licenses for users to various
communication networks, namely services of a provider and
network operator, namely arrangement and provision of access
times on allocation basis to data networks and computer data
bases, in particular in the internet, included in this
class; services of an audiotex provider, included in this
class; technical advice on voice and fax value-added
services, as well as design, programming, production and
editing thereof, and regarding response applications for
interactive formats in TV, radio and Internet, included in
this class; technical advice on, analysis and development of
integrated and multimedia communication solutions in the
form of interactive formats for TV, radio and Internet, and
in the form of cross-media between TV, teletext and
telephone as well as computer-telephone integrations, namely
development of computer programs for communication solutions
and set-up of technical communication solutions; operation
of search engines for the Internet and other networks;
negotiation, administration and utilisation of copyrights
and industrial property rights on behalf of third parties;
negotiation, administration and utilisation of TV
broadcasting rights, in particular for the broadcasting of
events on TV, like for example sports events; negotiation,
administration and utilisation of copyrights related to
press, radio, TV and film productions for the use on sound
and image carriers; negotiation, administration and
utilisation of copyrights related to articles in newspapers
and magazines; negotiation, administration and utilisation
of copyrights related to TV formats, contents, shows and
game shows as well as their presentation, including scripts
and their main design elements, like in particular titles,
logos, show and game concepts, stage designs, story boards
for shows, questioning techniques; doing technical tests and
checks on games; services of a creative artist regarding the
design of film, TV, radio, BTX, videotext, teletext,
Internet programs or broadcasts, in particular of
interactive programs of broadcasts of educational, teaching
or entertaining nature as well as of news programs; creation
of BTX, teletext, videotext and Internet programs, being the
service of a programmer; computer services, namely leasing
access time to a directory on the World Wide Web that
organises and indexes widespread websites, newsgroups and
other sources to subjects that are easy to find
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