09
Databases, software and software packages related to
management, sale and purchase of advertising campaigns on
Internet sites, mobile applications, social networks and
audiovisual content platforms accessible on digital
communication media, particularly on computers, tablets,
mobile telephones, televisions and connected televisions;
machine learning software for advertising on Internet sites,
mobile applications, social networks and audiovisual content
platforms accessible on digital communication media,
especially on computers, tablets, mobile telephones,
televisions and connected televisions; software for
integrating advertising on Internet sites, mobile
applications, social networks and audiovisual content
platforms accessible on digital communication media,
especially on computers, tablets, mobile telephones,
televisions and connected televisions; computer software for
third-party advertisement creation, management, evaluation
and dissemination; advertising servers, namely, computer
servers for storing advertisements and disseminating
advertising on Internet sites, mobile applications, social
networks and audiovisual content platforms accessible on
digital communication media, especially on computers,
tablets, mobile telephones, televisions and connected
televisions; downloadable computer software for blockchain
technology; downloadable software for creating and managing
smart contracts
35
Services for advertising on Internet sites, mobile
applications, social networks and audiovisual content
platforms accessible on digital communication media,
especially on computers, tablets, mobile telephones,
televisions and connected televisions; subscriptions to a
service featuring advertising matter on Internet sites,
mobile applications, social networks and audiovisual content
platforms accessible on digital communication media,
especially on computers, tablets, mobile telephones,
televisions and connected televisions; advertising services
for promoting e-commerce; advertising and sales promotion
services (for third parties), commercial information
services relating thereto and provided online from a
computer database or web pages on the Internet; writing of
reports relating to advertising on Internet sites, mobile
applications, social networks and audiovisual content
platforms accessible on digital communication media,
particularly on computers, tablets, mobile telephones,
televisions and connected televisions; consultancy services
relating to the organization of commercial and advertising
events; advertising management services, namely commercial
and advertising media management, purchase and rental
services for advertising space and time on all communication
means and media; administrative management of advertising
matter on Internet sites, mobile applications, social
networks and audiovisual content platforms accessible on
digital communication media, especially on computers,
tablets, mobile telephones, televisions and connected
televisions; management of advertising databases;
dissemination of advertising matter and commercial
information on Internet sites, mobile applications, social
networks and audiovisual content platforms accessible on
digital communication media, especially on computers,
tablets, mobile telephones, televisions and connected
televisions; commercial and advertising services, namely,
advertising services for tracking advertising performance,
for managing, distributing and offering advertising, for
analyzing advertising data, for communicating advertising
data, and for optimizing advertising performance
42
Providing a programmed advertising software platform and
managing online advertising displays used by digital
advertisers and publishers for the insertion of digital
advertising, digital advertising campaign management,
advertising targeting of customer categories, tracking,
analysing, and reporting on advertising campaigns,
connecting digital advertisers and publishers, the purchase
and sale of advertising space online (especially
auctioneering, buying and selling live); providing temporary
use of non-downloadable software for finding content and
content publishers; providing temporary use of
non-downloadable software for use with blockchain
technology; edition (term considered too vague in the
opinion of the International Bureau - Rule 13 (2) (b) of the
Common Regulations), design and development of software
related to management, sale and purchase of advertising
campaigns on Internet sites, mobile applications, social
networks and audiovisual content platforms accessible on
digital communication media, particularly on computers,
tablets, mobile telephones, televisions and connected
televisions
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