35
Advertising, in particular consulting, conception and
implementation in the field of sponsoring, public relations,
event marketing, mobile marketing, image PR, personality PR,
online public relations, product PR and brand PR;
publication of print products (also in electronic form) for
advertising purposes; organization and implementation of
promotional events, exhibitions and trade fairs for
commercial and advertising purposes; radio, television and
print advertising and internet advertising; sales promotion
marketing, in particular in the aforementioned media and via
the aforementioned media; realization of presentations and
other information offers, insofar as they are included in
this class, for advertising purposes, sales purposes and for
communication with customers and interested parties, in
particular on the internet; development and implementation
of advertising campaigns, placement of advertisements,
direct mailings, product presentations and road shows for
advertising purposes; advertising, in particular,
development of concepts for customer loyalty measures under
advertising and marketing aspects (management of customer
contacts) as well as operation of customer areas and
implementation of visitor tours for third parties for
advertising purposes; sales promotion [for third parties];
management, namely, career planning, organizational and
corporate career management and marketing for personalities
in their personal lives, especially for athletes; personnel
agency services, namely provision of service personnel and
hostesses; business and organizational consulting;
conducting commercial transactions for third parties;
commercial management in the field of concession of goods
and services for third parties; marketing, in particular for
the establishment of distribution networks, marketing for
third parties in digital networks; market research, market
analysis, opinion research, advertising research, also in
digital networks; all the above services also by means of
interactively communicating (computer) systems; radio, film
and television production, also for distribution in data,
information and communication networks, namely production of
advertising films and brand image films; collection of data
in computer databases; organizational consulting and
compilation of organizational concepts for communication
campaigns, especially in the field of events, sponsoring,
public relations and sales promotion, as well as integration
into the general marketing communication mix
41
Entertainment; organization and staging of cultural and
sporting events; radio, film and television production, also
for distribution in data, information and communication
networks, except production of advertising films and brand
image films; organization and staging of cultural and
sporting events for the purpose of motivating and rewarding
employees, customers or other target groups (incentives),
insofar as included in this class; staging of live events;
provision of games on the Internet; publication and editing
of printed matter (except for advertising purposes) and
electronic media, to the extent included in this class, in
particular for publication on the Internet, on other data
networks and by means of multimedia techniques; all the
aforementioned services also by means of interactively
communicating (computer) systems; editorial support for
Internet sites
42
Creation and maintenance of websites, in particular
homepages and internet pages, intranet/extranet presences,
online communities, online portals and webshops; computer
software design; consulting services relating to the design
of homepages and internet pages; hosting and rental of
memory banks for websites for third parties; electronic data
storage; technical consulting and compilation of technical
concepts for communication campaigns, especially in the
field of events, sponsoring, public relations and sales
promotion, as well as integration into the general marketing
communication mix; development (design) of brands and logos
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