09
Computer software [recorded or downloadable]; software for
accessing, downloading and/or digitally viewing a magazine
on mobile phones; sound, audio, video and audiovisual
recordings and content provided by downloading and/or
streaming via computer and communication networks, including
the Internet and the World Wide Web; APPs [software], namely
applications for smartphones, tablets, e-readers and other
mobile or stationary IT equipment [downloadable]; electronic
publications [downloadable]; audio files, music files, and
image files, downloadable; eyeglasses; eyeglass cases
16
Paper posters; paper flags; printed matter, especially
magazines, newspapers, books, flyer, catalogs and brochures;
photographs [prints]; instructional and teaching materials
[except apparatus]; stationery; posters; decals; collectable
trading card [stationery]; office requisites [except
furniture]; pouches, envelopes and bags of paper, cardboard
or plastic for packaging; stickers; stickers [stationery]
18
Bucket bags; gym bags; multi-purpose purses; vanity cases
sold empty; luggage, bags, wallets and other carrying bags;
textile shopping bags; backpacks
35
Advertising research, namely sales, market research and
public opinion survey; promotional distribution of products,
especially of leaflets, brochures, printed matter and
samples; advertising, in particular radio, television,
cinema, print, videotext and teletext advertising; public
relations services; marketing, in particular by means of
customer loyalty and bonus programs; creation of marketing
tools; development, operation and administration of customer
loyalty and bonus programs; operation and administration of
customer loyalty and sales promotion incentive programs for
third parties, which are suitable for booking customer
loyalty and bonus transactions, especially customer and
bonus cards; customer acquisition and care through customer
loyalty and bonus programs; sales promotion and other
promotional activities through reimbursement and placement
of customer loyalty and bonus programs including
organization and management of business incentive and
loyalty schemes; promotional awards; publication of printed
matter [also in electronic formats] for advertising
purposes; collecting, updating and maintenance of data in
computer databases; arranging advertising contracts, for
others; rental of advertising material; rental of
advertising films; rental of advertising space, including in
electronic form on the internet; managing of directors
[company management]; business administration; office
functions; systemization and compilation of data in computer
databases; administrative processing of purchase orders for
goods and services [including teleshopping offers], in
particular, order acceptance, order processing, order
routing, processing complaints and inquiries and
intermediary services relating to order placement; provision
of information and consultancy for consumers in trade and
business affairs [consumer advice]; organization of bonus
programs for advertising purposes; administration of a
customer loyalty and bonus program for enabling participants
to obtain discounts on goods and services through use of a
discount membership card; promotional events, also in
cooperation with third parties; organization and development
of bonus programs and incentive scheme as customer loyalty
measures for advertising and marketing purposes; business
administration services for the management of customer
loyalty, discount, voucher and reward accounts; promotion of
goods and services for others, also by means of distribution
of vouchers and samples; distribution of material for
advertising, marketing, promotional, public relations,
support and publicity purposes
38
Telecommunications; electronic transmission and
retransmission of sound, images, documents, messages and
data; e-mail services; providing access to databases on
computer networks; broadcasting and transmission of film,
television, radio, videotext, teletext programs or
broadcasts; transmission of digital content via data
networks, including streaming and video-on-demand; providing
access to information and information services for retrieval
from the internet and from other data networks; providing
access to information on the internet about computer games,
video games, and information about products related thereto;
telecommunications by means of platforms and portals on the
internet, in particular by means of an online information
center for customer service related to publishing products;
providing access to a global computer network;
teleconferencing services; rental of telecommunications
equipment; providing telecommunications channels for
teleshopping services and electronic market places;
electronic exchange of messages via chat lines, chat rooms
and internet forums; forwarding of messages of all kinds to
internet addresses [web messaging]; providing access to
databases; leasing access time to databases
41
Entertainment, in particular radio and television
entertainment and entertainment via the internet;
entertainment in the form of the provision of digital
content over data networks, particularly digital download,
digital streaming, video on demand, games on the internet;
advice and information on entertainment, including on the
internet; film production, other than advertising film
production; television film production; video film
production; production and distribution of radio and
television programs for broadcast, also via the internet and
other media; creating texts [other than for advertising
purposes], in particular for video and teletext programs;
movie rental [film distribution]; publication of printed
products [except for advertising purposes], and in
particular of magazines, newspapers, books [including in
electronic form]; publication and reporting; education;
training; sporting activities; cultural activities;
organization and arranging of parties, festivals,
entertainment events, live events, also in cooperation with
third parties; awarding prizes and awards for entertainment
purposes; organization of prize-giving ceremonies and
competition for entertainment purposes; providing non
downloadable music, audio, video and audiovisual records and
content
42
Technological advice; server administration; electronic data
storage and electronic data backup, in computer databases;
design and development of programs for data processing;
technical development of electronic program guides; design
and creation of homepages and websites; server hosting;
inquiries and research in databases and on the internet for
the computer technology and scientific research; consulting
and information concerning telecommunication technology;
providing or rental of electronic memory space [webspace] on
the internet; rental of computer software