09
Computer software; computer programs, in particular in the
fields of advertising, communication, marketing and
multimedia
16
Books; newspapers; magazines; paper, paperboard [cardboard]
and goods made from these materials as far as they are not
included in other classes, namely letterheads [finished
products]; leaflets, folders for documents, binders for
documents, sheets of paper for notes, poster holders of
paper or paperboard, signs of paper and paperboard,
packaging materials of paperboard, business card paper
[semi-finished goods], advertising signs of paper or
paperboard, paper pads; paperboard packing containers;
packing bags; paper posters; paper or paperboard posters;
paper or paperboard boxes; printed matter; bookbinding
articles; photographs; stationery; instructional and
teaching aids [other than apparatus]
35
Advertising; business assistance; business management;
business administration; business and organizational
consulting; marketing; multimedia marketing; product
promotion; promotion and advertising [for third parties];
publishing advertising texts; public relations; market
research; media research [market research] and advertising
research, as far as included in this class; sales research;
consultancy in the field of communication relating to
advertising and marketing; brand positioning [marketing] and
advertising services for creating corporate and brand
identities; information in business matters; acquisition of
data in computer databases; data processing [office work];
analysis of data, namely creation of statistics; opinion
research; mediation of advertising time and space; provision
of advertising space and time; rental and leasing of
advertising space and time; mediation of advertising orders;
services of an agency for online marketing of advertising
time and space on television and the Internet; consulting on
advertising campaigns and marketing planning; office work
for processing spot, online and teletext bookings [invoice
processing]; file management by using computers; compilation
and systematization of data in computer databases; rental of
advertising time in communication media; consulting services
in the field of advertising, marketing and sales promotion;
assistance in business matters, namely, consulting regarding
and/or organizing the sale and purchase of advertising space
and time; collecting and compiling business information on
content from the press, radio, television and the Internet;
publishing advertising material of all kinds; distributing
samples of goods for advertising purposes; demonstrating
goods for advertising purposes; distributing advertisements;
online advertising in a computer network
41
Teaching; education; entertainment; publishing and editing
magazines; film production; organizing and hosting cultural
or sporting events [events]; conducting courses, seminars,
coaching for clients and third parties
42
Scientific consulting and research related to advertising
campaigns and media planning; creation of programs for data
processing; IT consulting, directory assistance and
information services in the fields of multimedia,
telematics, data processing and telecommunications; IT
programmer services, namely development of database software
to provide access to information on the Internet and in
other audiovisual media; creation of homepages and web pages
on the Internet and other audiovisual media; technical
consulting for the development, design, production and
broadcasting of television and radio programs, as well as
for electronic transmission on the Internet and other
audiovisual media; technical consultancy for the development
and design of databases; technical consultancy for the use
of programs for data processing; technical consultancy
relating to telecommunications, Internet, extranets,
intranets; hardware and software consultancy, namely
consultancy for the conception and configuration of hardware
and software in computer networks as well as for the
implementation of software; implementation and configuration
of software, namely individual intra-, extra- and Internet
programs, as far as included in this class; development of
electronic programs [software]; rental of web servers
45
Legal services concerning licensing, utilization and
brokerage of trademarks; administration of trademarks
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