35
Advertising; online advertising and marketing services;
advertising services on the Internet; advertising agency
services; search engine optimization for sales promotion
purposes; commercial business management; commercial
administration; office functions; advice regarding
communication (advertising); advice regarding communication
(public relations); company communication services;
communication consulting (advertising), in particular advice
on matters relating to communication for private
individuals, businesses or organizations internally or
externally; electronic commerce (e-commerce) services,
namely making product information available via
telecommunication networks for advertising and sales
purposes; advertising, promotional and public relations
services as well as professional business consultancy
concerning means of advertising and communication for
maintaining and promoting economic and financial relations;
professional business consultancy concerning means of
advertising and communication for developing and maintaining
corporate identity, corporate design and corporate culture;
market research, opinion polling; preparing market analysis
reports concerning consumer behavior as well as the need for
technical development of products and services;
presentation of goods on all communication media, for retail
purposes; marketing; direct marketing services, events
marketing services, targeted marketing; social media
marketing; brand positioning; provision of commercial and
marketing information; marketing services for market
introduction and maintenance of trademarks for goods and
services (branding); dissemination of advertisements for
others by means of online electronic communication networks;
advertising by sponsoring; publication of advertisements,
promotional services; organization of exhibitions and events
for commercial or advertising purposes; organization and
conducting of trade fairs, events and exhibitions for
commercial or advertising purposes; preparation and holding
of promotional and marketing events; compilation and
systematization of information into computer databases;
search engine optimization for sales promotion purposes,
marketing via search engines; marketing, marketing
consultancy services, services for developing and
implementing marketing strategies for others; rental of
advertising time on all communication media; data
processing services; statistical evaluation of data in
computer databases; analysis of commercial data; analysis
of advertising responses; cost price analysis; preparation
of market analysis reports; services provided by consultants
in connection with all the aforementioned services
41
Education; training and further training; entertainment;
publication services; publishing and editing printed
matter, also in electronic form; electronic desktop
publishing; provision of non-downloadable publications
online; photography services; photographic reporting;
preparing and conducting training courses and further
training; organization and hosting of seminars and training
workshops; coaching (training); hosting of entertainment,
cultural and sports events live, educational events and
entertainment and cultural activities; services provided by
consultants in connection with all the aforementioned
services
42
Scientific and technological services as well as research
and design services relating thereto; industrial analysis,
industrial research and industrial design services; quality
control and authentication services; design and development
of computers and software; software as a service (SaaS) and
platform as a service (PaaS), in particular for advertisers
and advertising agencies and media consultants; software as
a service (SaaS) and platform as a service (PaaS) for
automating and optimizing advertising campaign creations and
for planning, designing, executing, controlling and managing
media investment processes; software as a service (SaaS)
and platform as a service (PaaS) for managing media
investment portfolios; provision and hosting of platforms on
the Internet for marketing automation, workflow management,
automation of media management workflows and enterprise
resource planning (ERP) in the field of advertising;
temporary use of online non-downloadable software for the
management of databases and for the creation and automated
management of data associated with investments in digital
media; providing temporary use of online non-downloadable
software to create, analyze, advise and optimize investment
strategies in real-time digital media; configurable and
customized software as a service (SaaS) and platform as a
service (PaaS) for use in the field of advertising and
digital media; design and development of software for
advertisers, advertising agencies and media consultants;
design and development of software for planning, design,
execution, control and management of media investment
processes; design and development of software for importing
and managing data; programming of software for Internet
platforms in the field of advertising and digital media;
services provided by consultants in the field of software
design and product development in the field of Internet
advertising; designing, creating and hosting websites as
well as website maintenance; designing, developing and
providing advice in the field of content management
software; platform as a service (PaaS) with software for
Internet advertising platforms; software as a service
(SaaS) with software for Internet advertising; software as a
service (SaaS) with software relating to Internet
advertising; product development; hosting of computer
sites (web sites); web publishing services; provision of
Internet search engines proposing specific search options;
consultancy in relation to all the aforementioned services
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