35
Marketing services; marketing consultancy services; digital
marketing services; advertising services; advertising
consultancy services; digital advertising services; market
forecasting services; marketing forecasting services;
provision of marketing strategy analysis and advisory
services; opinion polling; public opinion polling; public
opinion polling and survey research using focus groups;
market research services; market opinion polling; display
advertising; social media advertising and marketing;
pay-per-click advertising services; search engine
optimisation; website traffic optimisation; affiliate
marketing services; targeted marketing services; brand
strategy services; brand positioning; brand evaluation
services; brand testing services; brand monitoring services;
undertaking reviews (audits) of advertising and marketing
campaigns; consumer behavioural research services; provision
of online real-time reporting of consumer behavioural data;
consumer mind-set research services; analysis of consumer
behaviour for sales and marketing purposes; analysis of
consumer attitudes for sales and marketing purposes;
business consultancy services; strategic business
consultancy services; business advisory services; business
intelligence services; business analysis; business research
services; business research using focus groups; business
investigations; business information services; business
surveys; interviewing for market research purposes; consumer
research services; consumer research using focus groups;
consumer response analysis; compilation and systemisation of
business data, market data, consumer data and/or consumer
behavioural data into data bases; data collection services;
business data analysis; market research data analysis;
consumer research data analysis; analysis of website traffic
data for advertising and marketing purposes; predictive data
modelling for advertising marketing service; predictive data
analysis for advertising and marketing purposes; analysis of
consumer behavioural data and consumer data; compilation of
consumer data relating to the consumer interactions and
behaviour with any given brand, including analysing website
traffic, social media use, and contacts with customer
management interfaces; analysis of consumer data relating to
the consumer interactions and behaviour with any given
brand, including analysing website traffic, social media
use, and contacts with customer management interfaces;
monitoring and analysing the performance and efficacy of
advertising and marketing campaigns; advertising analysis;
marketing analysis; copywriting services; advertising
copywriting; development of advertising concepts and
dissemination of advertising and marketing materials and
content; development of advertising concepts and
dissemination of advertising and marketing materials in the
form of messaging on social media; customer journey mapping,
namely the compilation and analysis of consumer data
relating to the consumer interactions and behaviour with any
given brand, including analysing website traffic, social
media use, and contacts with customer management interfaces,
all for identifying consumer interactions with a brand;
customer journey analysis, namely the creation of the
visualisation of consumer interactions with a brand based on
the analysis of the compiled data of such interactions;
customer journey optimisation, namely the identification and
mapping of consumer interactions by means of the analysis of
consumer and website traffic data, all for the purpose of
directing or influencing the consumer's interactions and
experience with any given brand; digital experience
optimisation, namely the analysis, identification and the
optimisation of a consumer's inter-connections or
touchpoints with a given brand on the Internet, all for the
purpose of increasing and improving the consumer's
experience with the brand; customer experience optimisation,
namely the analysis, identification and the optimisation of
a consumer's inter-connections or touchpoints with a given
brand on the Internet, all for the purpose of increasing and
improving the consumer's experience with the brand; audience
segmentation and analysis optimisation, namely the analysis
of consumer data to identify subgroups of consumers, all for
targeting the specific consumer segments with individualised
or personalised advertising and marketing messaging to
increase the consumer's engagement with the brand; including
all the aforesaid services provided online via the Internet,
or via any other communications network
42
Provision of temporary use of non-downloadable software to
enable the user to access and view, on screen, data,
analytical reports relating to said data, data modelling and
forecasting reports, manipulate and filter said data, drill
down in to said data and view detailed information, view
summary performance reports as well as create and run user
defined reports, all relating to adverting and marketing
campaigns; provision of Software as a Service (SaaS) to
enable the user to access and view, on screen, data,
analytical reports relating to said data, data modelling and
forecasting reports, manipulate and filter said data, drill
down in to said data and view detailed information, view
summary performance reports as well as create and run user
defined reports, all relating to adverting and marketing
campaigns; website design services; design and building of
web pages and websites; hosting websites for others; hosting
computer sites (websites); hosting web-based applications;
providing temporary use of web-based applications; design of
web-based application; scientific research and analysis of
website user behavior and interaction; website usability
testing; design of website interfaces and other computer
application interfaces for the improvement and enhancement
of the user experience; heuristic website optimisation,
namely the analysis of the usability of a website, based on
the comparison of the design of any given website against
predefined design criteria or principles; design of
web-based applications; provision of IT services for the
monitoring and recording of website traffic; provision of IT
services for the monitoring and recording of online user
behaviour when accessing webpages; technological and
scientific research services in the field of social media;
product testing
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