35
Brand positioning services [marketing]; brand evaluation
services; development of brands; advisory services relating
to advertising; advertising agency services, in particular
in the fields of branding, creative direction and editorial
design; marketing, management consultancy services in the
field of communication strategy and public relations;
development of strategies and concepts for marketing and
advertising activities; business consultancy relating to
business efficiency; business consultancy in relation to the
operational structures of companies and sales activities;
business consultancy; business management; business
consultancy on corporate growth; consultancy in the field of
corporate strategy; development and consultancy with regard
to corporate identity, analysis of and consultancy on
marketing, in particular regarding internal and external
corporate communication, product design and product sales;
services of a management consultant, in particular in the
areas of consulting, project management and consulting with
regard to the optimization of business procedures and
processes; business advice relating to disposals; advisory
services relating to the purchase of goods on behalf of
business; advisory services regarding company acquisitions,
communication strategies in public relations, company
strategies, selection of executives, management,
profitability of companies, market segmentation and sales
promotion; promotion, advertising and marketing of on-line
websites; preparation of press releases for advertising
purposes; planning, organization and management of
marketing, advertising and sales promotion events and
measures; business appraisals and evaluations in business
matters; consulting with regard to rebranding strategies
[advertising] in the field of brand evaluation; development
of advertising concepts
36
Financial consultancy, namely financial planning, budgeting,
advice in relation to mergers and acquisitions; financial
consultancy in the field of external advertising, market
development, corporate management, corporate communications,
industry, infrastructure, banking, media and entertainment;
financial advice; investment advice; consultancy services
relating to corporate finance; financial project management;
image management, namely financial advice and financial
evaluation regarding brand value and intangible assets;
financial analyses for financial and investment purposes;
consultancy services relating to corporate finance
42
Brand design services; design of graphics and corporate
colors for corporate identity; design of logos for corporate
identity; technological services related to computers;
technical strategy development and technical advice on
digitization issues; analysis of communication systems and
strategies for the structuring and implementation of
communication systems; consultancy services related to the
selection and implementation of computer hardware and
software; design, development, implementation, maintenance,
support and updating of computer software for internal and
external corporate communication systems; consultancy
services relating to product engineering; provision of
information in the field of product development; scientific
and technological services and research activities and
related design services; industrial analysis and industrial
research services; research and development services for
third parties regarding new products; analysis and
evaluation of product development; consultancy services
related to design and development of computer hardware and
software; consulting in the field of technology design,
industrial design and business equipment; analysis of
product designs; drafting, design and development of
homepages and websites; services for load testing of
websites
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