09
Computer software; computer programs, particularly in the
fields of advertising, communication, marketing and
multimedia
16
Books; newspapers; magazines; paper, cardboard and goods
made of these materials, not included in other classes,
namely letterheads [finished products], leaflets, document
folders, document files, notepads, advertisement boards of
paper or cardboard, signboards of paper or cardboard,
cardboard packaging, business card paper [semi-finished],
paper or cardboard advertising signs, paper documents;
packaging containers of paperboard; bags of paper for
packaging; posters made of paper; placards of paper or
cardboard; boxes of paper or of paperboard; printed matter;
bookbinding materials; photographs; stationery;
instructional or teaching material (except apparatus)
35
Advertising and assistance in business matters; business
management; business administration, business and
organisational consultancy; marketing; multimedia marketing;
product promotion, promotion and advertising [for third
parties]; publication of advertising texts; public
relations; market research; media research [market research]
and advertising research, included in this class; sales
research; consultancy services in the field of communication
relating to advertising and marketing; brand positioning
[marketing] and advertising services for the creation of
corporate and brand identities; information in business
matters; collection of data in computer databases, data
processing [office work] and analysis of data, namely
compilation of statistics; opinion polling; provision of
advertising space and time; provision of advertising space
and time; provision and rental of advertising space and
time; provision of advertising orders; online marketing
services for advertising space and time on television and
the Internet provided by an agency; advice on advertising
campaigns and marketing planning; office work for the
processing of spot, online and teletext bookings [invoice
processing]; computerized file management; compilation and
systematisation of data in computer databases; rental of
advertising time in communication media; consulting services
in the field of advertising, marketing and sales promotion;
assistance in business matters, namely consulting with
regard to or organisation of the sale and purchase of
advertising space and time; collection and compilation of
business information on press, radio, television and
Internet content; publication of advertising material of all
kinds; distribution of samples for advertising purposes;
presentation of goods for advertising purposes; distribution
of advertisements; online advertising on a computer network
41
Teaching; entertainment; publication of periodicals; film
production; organisation of cultural or sporting events;
organisation of courses, seminars, coaching for clients and
third parties
42
Scientific advice and research relating to advertising
campaigns and media planning; computer programming; IT
consultancy, information and communication services in the
fields of multimedia, telematics, data processing and
telecommunications; services of an IT programmer, namely
development of database software for providing access to
information on the Internet and in other audiovisual media;
creation of homepages and websites on the Internet and in
other audiovisual media; technical consultancy for the
development, design, production and broadcasting of
television and radio broadcasts and for electronic
transmission on the Internet and in other audiovisual media;
technical consultancy for the development and design of
databases; technical consultancy for the use of programmes
for data processing; technical consultancy for
telecommunications, Internet, extranets, intranets; hardware
and software consultancy, namely consultancy for the design
and configuration of hardware and software in computer
networks and for the implementation of software;
implementation and configuration of software, namely
individual intranet, extranet and Internet programmes,
included in this class; development of electronic programmes
[software]; rental of web servers
45
Licensing of trademarks; exploitation and brokering of
trademarks through licensing
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