09
Application software for advertising services; exposed
films, exposed slide films, exposed slides, exposed
photographic films, exposed photographic plates, exposed
cinematographic films, exposed photosensitive films on
analogue and digital sound carriers; image, sound and data
carriers of all kinds [included in class 9], in particular
cine film and video cassettes, video tapes, video discs;
recorded data carriers for use with computers; recorded
dvds; recorded media; recorded music videos; recorded discs
with images stored on them; recorded tape cassettes;
recorded video cds; recorded video discs; recorded videos;
computer software for coordinating advertising services;
electronic publications; photo cd; audio and image CDs;
computer programs; computer software; communication
networks; mobile app for planning and carrying out
advertising; multimedia recordings and downloadable
publications
35
Updating of advertising material; analysis of information on
consumer opinions and behavior collected in the context of
market and advertising studies; compilation of market
statistics; advice in the field of management and
organization; advice on advertising, advertising, marketing,
corporate marketing, marketing management and business
matters; advice on corporate image and identity; advice on
the development of brand names; advice and support on
strategic cooperation to gain market share; advice on
advertising with regard to product placement and channel
planning; advice on management of telephone call centres;
advice on press relations (public relations); business
management advice on corporate social responsibility; advice
on commercial events; sponsorship search consultancy
services; business management advice on distribution channel
strategies; business advice on corporate communications;
corporate communications services; advice on sales
promotion; advice on marketing; provision of direct
advertising and marketing media services, namely planning
and procuring media time and space for third parties for
direct marketing/advertising; provision of online
advertising to third parties via a worldwide computer
information network; provision of advertising, including
online advertising via computer websites or wireless
transmission; provision of commercial and promotional
information, including online information from a computer
database or the internet; provision of economic analysis
techniques for the development of communication concepts;
providing of advertising space and time on communication
media; procurement of advertising space in media, television
and radio; procurement services for media; business brand
evaluation services; business consulting in the field of
brand communication; brand marketing; office services;
office work; computer-aided updating and maintenance of data
in computer databases; computer-aided warehouse management;
computer-aided data management; content marketing; data
processing [office work]; dialogue marketing; advertising
agency services; public relations services; advertising and
marketing management agency services; customer loyalty,
incentive and bonus programme services; advertising and
sales concept services; customer satisfaction measures
services; customer loyalty services [development of
marketing bonus programmes]; customer loyalty services for
business, promotional and/or advertising purposes; services
related to marketing; services of a marketing agency;
services related to point of sale advertising; services
related to brand strategy; digital and online advertising;
direct marketing; organization of advertising events;
organization and management of marketing studies; purchase
and provision of lists of names and addresses for
advertising purposes; electronic warehouse management
services; emotional customer research [neuromarketing];
development of public relations communication campaigns and
strategies; development of sales and marketing concepts;
development of marketing concepts; development of brand
names; development of trade fair concepts in the marketing
sector; design of advertising materials; collection,
evaluation, processing, administration and maintenance of
data in databases, also computer-supported; strategic
marketing, business acquisitions consulting; production,
development and distribution of advertising material,
marketing material, sales promotion material and material
for public relations, also via direct mail, direct mail,
direct mail, newspapers, radio, television, mobile devices,
the internet and other interactive media; creation of
auditory and visual product presentations for companies
[marketing]; creation of advertisements and advertising
material; creation of marketing plans; provision of
marketing reports; event marketing services; cinematographic
film and television advertising; radio advertising;
advertising on the internet and in mobile services; business
management; management of telephone call centres for others;
business management; arranging and conducting of advertising
events and business shows; business consultation and
management regarding marketing activities; business
assistance relating to business image, consultancy relating
to corporate image development; development of marketing
plans; enterprise content management; maintenance of
computerized databases; information and advice relating to
electronic commerce; interactive marketing; consumer and
market research; conception of advertising media; live
marketing; brand positioning [marketing]; marketing;
marketing [sales research]; marketing for and organization
of advertising events; marketing for goods and services of
third parties; marketing by e-mail, telephone or unaddressed
mail; marketing information in the filed of social media;
marketing services related to search engines; market
analyses; media research in the filed of advertising;
opinion research; merchandising; trade fair and exhibition
services for commercial purposes; mobile marketing; music
advertising; public relations; online advertising in
computer-aided communication networks; online advertising
for third parties via electronic communication networks;
organisation and execution of business events; media events
and events for advertising and business purposes; sponsoring
for corporate and brand communication [marketing];
organisation and execution of commercial events;
organisation of trade fairs for economic purposes;
organisation of and advice on advertising campaigns;
planning of advertising in the media; planning of
advertising in the media sector; planning, development and
implementation of marketing strategies; planning,
negotiation and procurement of advertising space in print
media and procurement of contracts for the purchase or sale
to third parties; planning, optimisation and regulation of
local and regional advertising campaigns in the context of
national media planning, geomarketing, branch marketing,
brochure distribution and geo-targeting; planning and
placement of advertising for third parties, including
procurement of the corresponding planning, procurement and
rental of advertising space and time; placement of
advertising in media; presentation of companies on the
Internet and in other media; pricing of goods and services;
production of advertising material and commercials;
production of advertising for radio, video, film, computers,
Internet websites, television and mobile devices; production
of advertising, image and strategy films; promotion and
promotion management; research and information relating to
business, advertising and marketing; research and provision
of information for advertising purposes, including online
from a computer database or the Internet; advertising;
social marketing; search for sponsors; statistical analyses
and compilations; statistical analysis of marketing data;
systematization of data in computer databases; trade
marketing; testing of brand names; management consulting;
support for companies with regard to corporate identity;
research on marketing strategies; sales promotion; sales
promotion, also for third parties; sales promotion for goods
and services of third parties via computer and communication
networks; sales promotion of goods and services by
sponsoring events; rental of advertising and marketing
presentation materials of all kinds; procurement of
advertising orders and public relations orders to the media;
procurement of advertising, sponsoring and promotion
contracts for third parties; mail order advertising;
distribution of goods for advertising purposes; distribution
of advertising, marketing and promotional materials; video
advertising; presentations of goods and services;
procurement of advertising; advertising and marketing
consultancy; advertising, marketing and sales promotion,
also through online websites; advertising via computer,
smartphone and tablet; compilation and systematization of
data and information in databases; compilation of
advertisements for use as websites on the Internet;
information and advice in relation to electronic commercial
transactions
41
Education; provision of information in the field of
entertainment, in particular in relation to films and
television, via an electronic worldwide computer network;
provision of information in the field of current
entertainment and entertainment via an electronic worldwide
communication network in the form of live action, comedy,
drama and cartoon programmes; film studio services; services
of a photographer; sound recording studio services;
synchronization; rental of sound recordings; services of
entertainment artists; destination publishing; services
related to electronic games provided over a worldwide
computer network; publishing of images, non-downloadable;
live events; video production; music performance; party
planning; radio entertainment, including show production;
presentation of audiovisual performances; production of
pictorial reports; education; television entertainment; film
production; film production in studios; film screening; film
distribution; film editing; film direction; publishing of
texts, excluding advertising texts; live and recorded
theatre performances; microfilming; music feature film
production including video clips and image films; music
feature film production in the field of promotional film
production; organization of music shows; online provision of
electronic, non-downloadable publications; online
publication of electronic books and magazines; organization
of entertainment shows; organization of events, exhibitions
and shows for entertainment purposes; organization of
entertainment and cultural events; sound entertainment;
production of live entertainment programs; production of
audio entertainment; production of feature films; music
video production; sporting and cultural activities;
entertainment; entertainment in the form of products of live
action, comedy, drama and entertainment services;
educational programmes and entertainment [live] provided via
a worldwide computer network; organization and conducting of
workshops (training); organisation of colloquia; cultural
and educational events and exhibitions; organisation of
competitions [education and entertainment]; writing and
publishing of scripts; publishing of books; production of
animated cartoons; production of live action, comedy, drama,
animated and reality television series; layout services,
other than for advertising purposes
42
Analysis, evaluation in the area of product development;
consulting in the area of information technology, consulting
services in the area of graphic design of the corporate
image of a company [corporate design]; consulting in the
area of shop design; design of animations for third parties;
consultancy relating to the creation and design of web
sites; provision of information in the area of product
development; providing temporary use of non-downloadable
software applications accessible via a website to enable the
creation of personal profiles by online users for social
networks and the transmission and exchange of such
information between several websites; computer-aided and
electronic data storage; computer-aided design; computer
services, namely providing temporary use of non-downloadable
software for virtual community users for organising groups
and events, participating in discussions and participating
in social, business and community networks; computer
services, namely hosting, services of an application service
provider, namely hosting of computer software applications
for third parties, computer services in the form of
customised website design with user-defined or specific
information, personal profiles, sound, video, photographic
images, text graphics and data; design of products, products
and packaging; design of shops and business equipment;
design of fonts; design of brochures; design of display
systems for advertising and presentation purposes; design of
graphics and business colours for corporate identity;
design, conception and creation of websites, homepages,
computer databases, web applications and web portals
[webdesigning]; design services; design services relating to
shop window design and window images; design services
relating to document design; creative agency services,
namely design services; hosting Internet sites for others;
electronic storage services for archiving databases, images
and other electronic data; development and provision of
software for the creation, editing and organization of
content on websites and other forms of media [CMS software];
development and design of databases and software;
development and research services relating to new products
for third parties; development services relating to
databases; development of computer software for logistics,
supply chain management and e-business portals; computer
programming; design services; evaluation and analysis of
product development; stand design; point of sale design;
design of logos for corporate identity; design of trademarks
and brand names; hosting of computer databases; hosting of
e-commerce platforms on the Internet; commercial design
services; product development; product development
consulting; maintenance of software; programming of software
for e-commerce platforms; visual design; website hosting on
the Internet; evaluation of product development