09
Software for processing images and graphics; computer
software for signal processing and print applications;
computer software for processing audio; computer software
for encoding image data so as to embed identification
information therein; computer software for encoding machine
readable information in image and audio signals; computer
software that encodes electronic content or physical items
with data to identify such content or items; computer
software for encoding machine readable information in images
rendered on screens or digital displays; computer software
for creating digital product packaging design files encoded
with machine readable information; computer software for
creating label files encoded with machine readable
information; signal processing software for encoding
information in digitally designed, produced or distributed
media content and physical objects; software for decoding
encoded data to recover the identification information
therefrom; computer software for recognizing objects and
audio signals; computer software for decoding digital
information from image and audio signals; computer software
for recognizing image and audio signals captured by optical
or audio sensors and for linking users to e-commerce and
other internet or global communications network connected
sites or computers based upon such captured signals;
computer programs for retrieving information about goods or
physical objects through machine readable indicia; computer
software for discovering electronic content or physical
items by decoding data that was encoded in such content or
items; computer software for discovering information
associated with electronic content or physical items;
computer software for mobile phones, hand held computers,
data capture equipment, tablets, optical readers, electronic
readers and scanners, for recognizing printed objects, image
signals or audio signals, and for providing users with
information based upon such recognition; computer programs
for use in the retrieval of data from third-party websites;
computer software for use in gaining access to and
interfacing with third-party e-commerce information;
computer programs for providing customers access to mobile
marketing campaigns, social media, education and
entertainment; computer programs for facilitating customer
engagements with goods and service providers; computer
software for recognizing image signals captured by optical
sensors and for providing information to users based upon
such captured signals; computer software for decoding
information from an object for use in the fields of
e-commerce, marketing, manufacturing, logistics, inventory
control, quality control, tracking and authentication;
computer programs for the management, inventory and
procurement of electronic or physical goods and consumer
products; computer software for point-of-sale systems;
computer software for linking users to e-commerce and other
internet or global communications network connected sites or
computers based upon digital information in printed objects
or image signals; computer software for mobile phones, hand
held computers, tablets, optical readers, electronic readers
and scanners, for decoding optical codes included in visual
media, printed objects or image signals, and for linking
users to e-commerce and other internet or global
communications network connected sites or computers based
upon such optical codes
35
Business information management; preparation of business
reports; preparation of business reports based on
information decoded from image or audio signals; e-commerce
services, namely, facilitating customer engagement with
goods and service providers; providing online commercial and
business information via digital watermarking in the fields
of e-commerce and supply chain management; product
information services, namely, providing information about
the goods of others via a global computer network, mobile
telephones and portable communications devices; market
research, namely, monitoring traffic to internet sites
generated by machine readable information for business
purposes; compilation of business information in the nature
of utilizing machine readable information to facilitate
e-commerce transactions; compilation of business information
in the nature of utilizing machine readable information to
facilitate product purchases; preparation of business
reports based on information decoded from product packaging,
labels and other physical items; commercial evaluation and
rating for others of consumer goods encoded with machine
readable information prior to purchase; providing business
information about digital watermarking use in the fields of
e-commerce and supply chain management; providing business
information about digital watermarking
38
Providing access to an online computer database in the field
of information about telecommunications, namely,
informational references to network services that correspond
to recognized image signals captured by computer devices;
providing access to machine readable information for
communicating information concerning physical and electronic
media objects using the internet
41
Educational services, namely, instruction in the field of
encoding machine readable information in image signals;
educational services, namely, instruction in the use and
benefits of digital watermarking in e-commerce and supply
chain management; educational services, namely, instruction
in the field of steganography; training services in the
field of encoding machine readable information in images;
computer education training; teaching and training in
business, industry and information technology; providing
on-line electronic publications in the field of
steganography; training in the use and operation of encoding
machine readable information in electronic media;
educational services namely, instruction in the field of
encoding information in digitally designed, produced or
distributed media content and physical objects
42
Consulting services in the field of steganography; computer
services, namely, encoding machine readable information in
image signals; software as a service, namely, software for
embedding of machine readable information into images;
software as a service featuring software for encoding files
with identification information therein; computer services,
namely, custom programming services for others; computer
services, namely, custom programming services for others in
the field of software integration and application program
development; consulting services in the fields of signal
processing, print technologies and print processes;
consulting services in the field of steganography including
encoding and decoding hidden information; software as a
service featuring software for connecting mobile device
users to a uniform resource locator associated with an
embedded identification number in physical items; software
as a service featuring software for connecting mobile device
users to a uniform resource locator associated with an
embedded identification number in audio; software as a
service featuring software for providing website links to
computers; online services, namely, providing temporary use
of online non-downloadable software for managing and
tracking projects and results relating to images and audio
with embedded machine readable information; computer
services, namely, encoding machine readable information in
digital product packaging design files for reproducing the
information on packaging produced from such digital product
packaging design files; development and consulting services
in the field of product packaging design; design services
for packaging; quality evaluation and rating of physical
items encoded with machine readable information; computer
security consultancy services; computer services, namely,
electronic detection of copied content; hosting computer
application software in the field of knowledge management
for searching and retrieving information from databases and
computer networks; computer security services in the nature
of monitoring online activity to prevent unauthorized
copying of online content, namely, e-books, literary works
and other publications, and reporting of the same;
monitoring online activity to prevent unauthorized copying
of brand assets and reporting of the same; monitoring online
activity to prevent unauthorized copying of intellectual
property assets and reporting of the same; computer security
services, namely, preparation of reports to others regarding
unauthorized online copying
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