35
Advice on product commercialisation [advertising, market
analysis]; business management advice on the development of
sales organisations, the restructuring of a sales group in
the field of digital and information technology; advice on
consumer experience, brand strategy and product innovations
and interim management, in particular in the areas of
marketing, sales and the general market; business management
advice on the Internet of things; management advice in the
consumer goods sector; business management advice on
identifying the relevant technologies which can be used to
increase the economic efficiency of undertakings;
advertising for innovations in order to obtain public
funding; organisational consulting, support in obtaining
public subsidies in the field of innovation; commercial
project management; support in brand positioning, brand
architecture, market segmentation and marketing strategy as
well as in planning and executing marketing campaigns;
identification, development and implementation of sales
strategies; organisational consulting in the field of
omni-channeling; analysis of market conditions;
implementation of trend studies; preparation of long-term
economic forecasts for companies in the respective field;
compilation and organisation of project teams; business
management consulting in change processes; organisational
consulting to identify and monitor consumer interests and
trends
41
Education and instruction, namely preparation of briefing
interviews including information material
42
Management of computer projects; outsourced services in the
field of information technology; comparative analysis
studies on the efficiency of computer systems; creation,
updating and adaptation of data processing programmes to the
needs of users; creation, design, updating and maintenance
of computer software and computer programmes and homepages;
consultancy in the field of product development and quality
improvement of software; consultancy in website design;
consultancy services relating to the use of computer
software; design of information systems relating to
management; development of Internet platforms for electronic
commerce; consulting in the field of information technology;
consulting in IT services and IT; consulting in the field of
industrial research and development; technical project
management; technical consulting to determine the relevant
applicable technologies to increase the profitability of
companies; technical consulting in the field of Internet of
Things; technical consulting in the development of sales
organizations, the restructuring of a sales group and the
optimization of IT management; consulting for companies in
the field of information technology [IT], especially in the
field of digital innovation; technical consulting for
companies in the field of change management processes
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