09
Apparatus for recording, transmission or reproduction of
sound or images; magnetic data media; data processing
apparatus; computers; computer software; encoded information
and service cards with magnetic stripes and/or integrated
circuits (smart cards), including customer cards; data
reading devices for reading coded information and service
cards with magnetic strips and/or integrated circuits;
charging and reading apparatus for chip cards and cards with
integrated circuits (smart cards), especially with
microprocessorchips; magnetic and optical data carriers;
machine readable data carriers; scanners and camera systems
for recording goods and identification, in particular bar
code readers, QR code scanners, RFID readers; card reading
equipment; personal identification devices, customer and
operating displays, multifunctional operating terminals and
the corresponding software; receipt printers; remotely
controllable price display modules for goods shelves;
downloadable software, in particular in the form of apps;
computer application software for the online delivery of
mobile and digital information to retailers and consumers,
including tracking, collection and analysis of consumer data
at the point of sale; software for electronic tutorials;
educational software
16
Printed matter; photographs (printed); stationery; office
requisites; plastic materials for packaging; packaging
materials of paper, card and cardboard; voucher cards;
brochures; flyers; price tag cards
35
Advertising; business management; business administration;
clerical services; advertising agency services; mediation of
advertising; planning and placement of advertisements for
others, including procurement of the corresponding media
space; providing and rental of advertising space and
advertising time; providing and rental of advertising time
on communication media; providing and rental of advertising
space and outdoor advertising space, provision of space on
web sites for advertising goods and services, provision of
advertising space in periodicals, newspapers and magazines;
arranging of advertising contracts and of public relation
contracts in the media sector; public relations services;
public relations; direct advertising and marketing services,
namely providing and rental of advertising space, including
on the Internet; digital and online advertising; publication
of advertising material on-line; organization of promotional
campaigns and related consultancy services; preparation of
advertising materials; advertising and marketing agency
services; preparation, development and distribution of
advertising material, in particular marketing material,
sales promotion material and material for public relations,
including via direct mail, mailshots, newspapers, radio,
television, mobile devices, the internet and other
interactive media; loyalty, incentive and bonus program
services; development of advertising and marketing concepts;
services for the promotion of customer loyalty (development
of bonus programs for marketing purposes); customer loyalty
services for commercial, promotional and/or advertising
purposes; sales promotion; arranging advertising events;
marketing services; merchandising; presentation of companies
on the Internet and other media; presentation of goods and
services; sales promotion, including for others; publicity;
marketing agency services; brand marketing; content
marketing; marketing by e-mail, telephone or direct mail;
interactive marketing; social marketing; trade marketing;
mobile marketing; promotion of goods and services of third
parties via computer and communication networks; creation of
advertisements; creation of advertising material; design of
advertising materials; rental of all kinds of publicity and
marketing presentation materials; creation of audio and/or
visual displays for businesses (marketing); marketing
assistance; provision of marketing reports; planning,
development and implementation of marketing strategies,
including for others; providing marketing consulting in the
field of social media; search engine marketing services;
marketing for goods and services of others; television
advertising; radio advertising; advertising on the internet
and on mobile services; marketing; distribution of products
for advertising purposes; distribution of advertising,
marketing and promotional material; production of
advertising matter and commercials; compilation of
advertisements for use as web pages on the Internet;
computerized data management; data processing (clerical
services); production of advertisements for radio, video,
film, computers, internet websites, television and mobile
devices; provision of advertisements, also online via
computer websites or wireless transmission; production of
advertising, image and strategy films for marketing and
advertising purposes; advertising by mail order; price
investigations for goods and services; business and
corporate management for third parties; advisory services
relating to promotional activities; consultancy regarding
business communication strategies in the field of
advertising and public relations; business consultancy and
advisory services; consultancy on advertising, press
advertising, marketing, corporate marketing, marketing
management and business matters; consultancy on company
image and corporate identity; business assistance relating
to corporate identity; business management consultancy in
relation to corporate social responsibility; development of
communication campaigns and strategies in the field of
public relations; market analysis; research and information
services relating to business, advertising and marketing;
compilation of market statistics; statistical analysis and
compilation of statistical information; business management
analysis procedures for the preparation of communication
concepts; consultancy in the field of business management
and organization; consultancy in the field of public
relations; sponsorship search; sponsorship search
consultancy services; promotion of goods and services
through sponsorship; information and advisory services
relating to e-commerce; consumer and market research;
emotional customer research (neuromarketing); opinion
polling; developing promotional campaigns for businesses;
analysis of information on consumer opinions and behavior
collected in the context of market and advertising studies;
statistical evaluations of marketing data; advertising and
marketing consultancy related to distribution channel
strategies; sales promotions at point of purchase or sale,
for others; brand creation services; brand evaluation
services; brand positioning services (marketing); brand name
testing; brand strategy services; professional business
consultancy in the field of brand communication; marketing
for and organization of promotional events; event marketing;
consulting services in relation to marketing, design and
management of events for commercial, promotional and
advertising purposes; provision of commercial and sales
promotion information, also online from a computer database
or the internet; compiling and systematization of data and
information in databases; computer-based updating and
maintenance of data in computer databases; compilation,
processing, administration and maintenance of data in
databases, also computer-aided; evaluation of market
research data; provision of commercial and business contact
information for advertising purposes; organizing and
conducting trade shows and exhibitions for commercial or
advertising purposes; organization of trade fairs for
commercial purposes; organization and conducting of business
events, media events and events for advertising, promotional
and business purposes; advertising by sponsoring for
corporate and brand communication; arranging of advertising,
sponsorship search and promotion contracts for third
parties; leasing of office machines
39
Transport; packaging and storage of goods; travel
arrangement; transport reservation services; services of a
logistics company, namely storage and transport of materials
and intermediates as well as goods; delivery of finished
products; same day delivery services and distribution of
goods
41
Training for the use of data processing and
telecommunications equipment, devices and programs;
education; training; entertainment services; cultural
activities; coaching (training); coaching in economic and
management matters; instructional and training services;
provision of training courses; arranging and conducting of
instructional seminars; arranging and conducting of training
courses; arranging and conducting of workshops (training);
arranging and conducting of training; arranging and
conducting of training activities, training courses and
training seminars for customers and sales staff; practical
training (demonstration); training in the field of
professional skills; conducting of training courses for
entrepreneurs for competence development; rental of training
materials; arranging and conducting of exhibitions,
educational events, workshops, concerts, cultural, sporting
and artistic events; advice on organization of exhibitions,
events, workshops and concerts for cultural or educational
purposes; entertainment, in particular radio and television
entertainment; production, presentation and rental of sound
and image recordings; production and arrangement of sound
recordings, image recordings, radio and television programs;
publication and editing of books, newspapers, magazines,
catalogues, brochures, leaflets and other printed matter;
writing and publication of texts, other than publicity
texts; electronic desktop publishing; publication and
editing of printed matter, other than publicity texts
42
Scientific and technological services and research and
design relating thereto; industrial analysis and research
services; design and development of computer hardware and
software; design services; visual design; computer-aided
design; commercial design; design of products, preparations
and packaging; development and research services related to
new products for third parties; design of shops and shop
interior; design of typefaces; design of brochures; design
services relating to the design of documents; design
services for shop window design and window images; creation
of design drafts; design services for display systems for
promotional purposes and presentation purposes; shop fitting
design consultancy services; animation design for others;
design of exhibition stands; design of points of sale;
design of graphics and of livery for corporate identity;
graphic design of logos for corporate identity; design of
brands and brand names; design, development and creation of
websites, homepages, computer databases; consulting services
in the field of graphic design of a company's image
(corporate design); graphic design services; technological
consultancy in the field of data processing; conducting
analyses in the field of computer programming for data
processing; maintenance, repair of computer programs for
data processing equipment; design of databases and software
for database management of customer loyalty systems;
technological consultancy for customer loyalty systems,
especially in the field of bonus and premium programs;
leasing of data processing apparatus
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