35
Advertising services, namely, promoting the commercial
interests of the digital media, advertising and marketing
communities in the field of online and interactive
advertising provided by an association for its members;
advertising services to promote awareness of the value of
interactive advertising to the business community, and the
importance of developing global industry technical standards
and solutions for the digital media and advertising
industries
41
Educational services, namely, conducting classes, seminars,
conferences and workshops in the field of digital media and
interactive advertising and distribution of course materials
in connection therewith in printed or electronic format;
educational services, namely, providing training of
advertisers, marketers and other professionals in the
digital marketing industry for certification in the field of
interactive advertising
42
Computer software development; custom design and development
of code libraries in the field of digital media and
interactive advertising; development and establishment of
testing specifications and procedures in the field of
technical protocols for interactive digital advertising;
development of voluntary standards for interactive
advertising; research and development and consultation
related thereto in the field of digital media and
interactive advertising; research and development of
technology in the field of global industry technical
standards and protocols for the digital media and
interactive advertising industries; testing, analysis, and
evaluation of the knowledge, skills and abilities of others
in the field of digital media and interactive advertising to
determine conformity with certification standards
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