09
Computer software, namely, electronic financial platform
that accommodates multiple types of payment transactions in
an integrated mobile phone, PDA, and web-based environment;
downloadable software in the nature of a mobile application
for retailers to enable splitting a purchase into payments
and for consumers to monitor payment status; electronic card
readers; mobile optical readers for scanning consumer
identification cards
35
Business consulting services, namely, providing a means for
merchants to leverage consumer data and retail market
trends; merchant services, namely, consumer credit and risk
analysis; business information reporting services for
merchants, namely, providing merchants and retailers with
consumer data to inform consumer financial decisions and
purchase behaviors; business analysis and business strategic
planning services in the consumer financial services
industry; outsource service provider in the field of
business analytics
36
Electronic payment services involving electronic processing
and subsequent transmission of point of sale payment data;
financial transaction services, namely, providing secure
commercial transactions and payment options; financial
transaction services, namely, providing secure commercial
transactions and payment options using a mobile device at a
point of sale; merchant services, namely, payment
transaction processing services; merchant services, namely,
advancing funds to businesses and merchants for payment on
consumer sale transactions; debit account services featuring
a tablet-compatible mobile scanner for reading consumer bank
cards at point of sale; payment processing services in the
field of point of sale retail payments; payment processing
services in the field of offline payments, namely, cash,
check, remotely-created check, money order, bank transfer or
wire, postal orders and signature debit transactions;
payment processing services in the field of online payments;
payment processing services, namely, credit card and debit
card transaction processing services; providing financial
transaction and payment processing services via an internet
portal; providing electronic processing of electronic funds
transfer, ACH, credit card, debit card, electronic check and
electronic payments; providing multiple payment options by
means of customer-operated electronic terminals available
on-site in retail stores; financing, analytics and payment
processing services in the field of providing a payment
method that allows splitting a purchase into multiple
payments; financing services; consumer lending services;
installment financing; consulting in the field of data
analytics to improve real-time financial decisions
42
Business technology software consultation services;
development of new technology for others in the field of
consumer payment methods; hosting of online secure
facilities featuring technology which allows splitting
payments from consumers to merchants and retailers into
multiple payments; providing temporary use of on-line
non-downloadable cloud computing software for collecting
consumer data and processing consumer payment transactions
at point-of-sale
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