09
Computer software, recorded; computer programmes [programs],
recorded; computer programs [downloadable software];
computer software for use as an interface to application
programming [API]; application programming interfaces [APIs]
used by computer software to enable online social networking
services, for creating social networking applications and
approving retrieval, upload, download, access and to
management of data; computer software for uploading,
downloading, accessing, publishing [posting], displaying,
tagging, blogging, streaming, linking, sharing, recommending
or otherwise making available electronic media or
information via computer and communications networks
35
Business management; business administration; office
functions; advertising; advertising via electronic media and
specifically the internet; online advertising; digital
advertising services; sales promotion, advertising and
marketing via on-line websites; presentation of goods on
communication media, for retail purposes; rental of
advertising space in electronic media and global information
networks; marketing the goods and services of others;
providing marketing consultancy in the field of social
media; sales promotions by means of audiovisual media;
providing business information in the field of social media;
business advice relating to marketing; sales management
services; marketing services regarding the customer habits,
in particular monitoring and evaluating customer behaviour
[online and offline activities] up to the purchase decision
using tracking technologies for the purpose of optimizing
marketing measures; planning, organisation and
implementation of online marketing and offline marketing,
telemarketing, cross-media communication and advertising
campaigns, neuromarketing, mobile marketing, affiliate
marketing, viral marketing; marketing, in particular
dialogue marketing; statistical analysis of data for market
research and advertising purposes [data mining] to
determine, measure, control and evaluate the impulse effect
of dialogue marketing on customer journeys, in particular
the influence of physical advertising media on the website
of advertisers as well as the advertising behaviour of
consumers; preparation of audio visual displays for
advertising purposes; providing information regarding the
trade and business matters [marketing or demographic
information]; marketing analysis; distribution of
advertising, marketing and promotional material; advertising
agency services; public relations services; web site traffic
optimization; providing business information via a web site;
business assistance relating to corporate identity; advisory
services relating to corporate identity; corporate identity
services; brand creation services (advertising and
promotion); search engine optimization; arranging
subscriptions to media information services for others
38
Telecommunication services; communication by electronic
means; transmission of sound by electronic means; delivery
of messages by audiovisual media; delivery of messages by
electronic media; transmission of express letters by
electronic means; provision of communication facilities for
the interchange of data by electronic means; web messaging;
digital communications services; digital transmission
services; on-line communication services; mobile
communications services; providing access to e-commerce
platforms on the Internet
41
Training in the field of computer hardware and computer
software; providing on-line electronic publications, not
downloadable; coaching; organization of exhibitions for
cultural or educational purposes; publication of printed
matter [except for advertising purposes] in electronic form,
including on the internet; online publication of electronic
books and journals; publishing of texts [except advertising
texts]; training and further education for personnel
development; arranging, conducting and organization of
seminars; arranging, conducting and organization of
lectures; arranging, conducting and organization of
symposia; arranging, conducting and organization of
workshops; arranging, conducting and organization of
congresses; arranging, conducting and organization of
conferences; arranging, conducting and organization of
advanced training events; arranging, conducting and
organization of scientific events; education, teaching,
further education, also via offline and online media;
videotape production; publication of statistics regarding
sporting results and audience ratings for sporting
competitions
42
Maintenance of websites; hosting online web facilities for
others; homepage and webpage design; graphic design; graphic
design for the compilation of web pages on the internet;
conversion of data or documents from physical to electronic
media; provision of information relating to computer
technology and programming via a web site; computer- aided
graphic design; design of graphics and of livery for
corporate identity; graphic design of logos for corporate
identity; brand design services; digital media asset
management; application hosting provider services; design
and development of computer software, in particular
application software design and development [apps]; design
and development of application software for mobile computer
operating systems [mobile apps]; design and development of
application software for web browsers [web apps]; design and
development of application software for television
apparatus, especially with additional computer functions
such as internet capability [smart tv]; development of
hardware and software for generating customer-specific data
and information for mutual exchange; rental and maintenance
of storage locations for use as third party websites
[hosting]; provision or rental of electronic storage space
[webspace] on the internet; converting computer programs and
data [except for physical modification]
45
Licensing of computer software; licensing of intellectual
property; mediation; registration of domain names; providing
information regarding legal developments, especially in
connection with e- commerce transactions
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