09
Downloadable computer analytics software used to report and
measure what customers do with applications used on web and
mobile sites; downloadable computer analytics software used
for financial services; downloadable computer software for
use in personalizing e-mail and text communications;
downloadable computer software for user interface design
optimization; downloadable software in the fields of keyword
search management, keyword search marketing, and web
analytics; downloadable software for collecting, managing,
automating, integrating, analyzing, reporting, and tracking
search results and a wide variety of data and information;
downloadable application featuring software for tracking web
site activity and managing, monitoring, tracking, and
optimizing the performance and effectiveness of marketing
campaigns and keyword search performance; downloadable
software for collecting, managing, integrating, analyzing,
monitoring, and tracking the performance of websites through
web user behavior; downloadable computer software providing
hosted interfaces featuring user-defined information,
namely, business rules for automated keyword management and
bid management, internet search results, and corresponding
internet usage pathing and traffic data
35
Marketing and business data analytics services for web and
mobile sites, namely, analysis of data in the fields of
advertising, marketing, sales, customers, product usage, and
market trends and actions; market research; preparing
business reports electronically relating to organizational
effectiveness, and the use of web sites; collection,
reporting, analysis and integration of business data related
to the use of websites and the effectiveness of marketing
campaigns; computerized database management; marketing
consulting, namely, on-line tracking of customer digital
footprint for marketing purposes; marketing services,
namely, conducting consumer tracking behavior research and
consumer trend analysis; business monitoring and consulting
services, namely, tracking web sites and applications of
others to provide strategy, insight, and marketing, sales,
and operations guidance; advertising, promotion and
marketing services in the nature of e-mail campaigns
42
Software as a service (SAAS) used to report and measure what
customers do with applications used on web and mobile sites;
software as a service (SAAS) analytics applications for
predictive analysis in the field of financial services;
software as a service (SAAS) for use in personalizing email
and text communications; software as a service (SAAS) for
user interface design optimization; software as a service
(SAAS) for keyword search management, keyword search
marketing, and web analytics; software as a service (SAAS),
namely, hosting computer software applications for others;
software as a service (SAAS) for collecting, managing,
automating, integrating, analyzing, reporting, and tracking
search results and a wide variety of data and information;
software as a service (SAAS) for tracking web site activity
and managing, monitoring, tracking, and optimizing the
performance and effectiveness of marketing campaigns and
keyword search performance; software as a service (SAAS) for
collecting, managing, integrating, analyzing, monitoring,
and tracking the performance of websites through web user
behavior; digital search management services, namely,
hosting software that manages, collects, automates,
integrates, analyzes, reports, and tracks search results and
a wide variety of data and information; software as a
service (SAAS) providing hosted interfaces featuring
user-defined information, namely, business rules for
automated keyword management and bid management, Internet
search results, and corresponding Internet usage pathing and
traffic data
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