09
Computer software, namely, a software platform allowing for
the distributing, managing, streaming, delivering,
publishing, sorting, compressing, viewing, displaying,
personalizing and storing of audio, video, images, and
multimedia content; computer software platform enabling
content providers, content aggregators and advertisers to
optimize and monetize video marketing campaigns through
online behavioral profiling and targeting; software platform
allowing product and service providers, content providers,
content aggregators and advertisers, to selectively target
specific online consumers based on an analysis of aggregated
individual consumer data or video consumption data; computer
programs for measuring, managing, syndicating, tracking,
and/or monetizing videos
35
Advertising services; placement and distribution of
advertisements via computer, telecommunications, and
broadband networks on multiple platforms and devices;
advertising serving services, namely, managing the serving,
targeting, monetization, tracking and reporting of
advertisements; matching buyers of advertising with sellers
of advertising; dissemination of advertising for others via
the internet; marketing services, namely, conducting
consumer tracking behavior research and consumer trend
analysis; market research services relating to advertising
and marketing, namely, providing website, application, and
video consumption metrics, statistics, user activity data,
and marketing and advertising reports of users' activities;
advertising and promotion services; advertising by
transmission of on-line publicity for third parties through
electronic communications networks; making referrals in the
field of entertainment services for products, services,
events, activities, facilities, and locations; audience
rating determination for audio, video, and multimedia
multicasts; advertising and business management services,
namely, services in connection with measuring, managing,
syndicating, tracking, and/or monetizing videos; advertising
and business management services, namely, allowing users to
submit advertising links and providing advertising links to
products within videos
38
Electronic transmission and streaming of digital media
content for others via global and local computer networks;
streaming of audio, visual and audiovisual material via a
global computer network; simulcasting broadcast television
over global communication networks, the Internet and
wireless networks; mobile media services in the nature of
electronic transmission of entertainment media content;
broadcast services in the nature of streaming of educational
and entertainment video via a global telecommunications
network
41
Education and entertainment services, namely, providing
online, non-downloadable audio and video content in the
fields of music and popular culture via a global
telecommunication network; education and entertainment
services, namely, providing videos concerning animation,
art, comedy, drama, video games, movie trailers, music,
current events, blogs on a variety of topics, tutorials on a
variety of topics, and sports via a website; providing
digital content recommendation services to consumers;
providing targeted recommendations in the field of online
audio, video, images and other multimedia content, based on
user behavior trends and user data; providing an online
computer database of viewers' ratings and recommendations of
online audio, video, images and other multimedia content
42
Non-downloadable software platform allowing for the
distribution, streaming, sorting, compressing, viewing,
displaying, and storing of audio, video and multimedia
content over the internet; application service provider
(ASP) featuring software for use in online video delivery,
online advertising and online marketing; application service
provider (ASP), featuring computer software used for the
dissemination of advertising via the Internet; providing
temporary use of an on-line non-downloadable software
platform for use by advertisers and audio and video content
publishers for the purpose of managing the serving,
targeting, tracking and reporting of advertisements and for
maximizing advertising revenue; providing temporary use of
on-line non-downloadable software and applications for
enabling product and service providers to optimize online
consumer monetization, marketing, and satisfaction;
providing on-line non-downloadable software platform for
enabling product and service providers to optimize online
consumer monetization, marketing and satisfaction through
dynamic user profiling; application service provider (ASP),
featuring software for tracking user activity, and for
managing, monitoring and optimizing the performance and
effectiveness of online marketing campaigns; providing an
online non-downloadable software platform for managing,
collecting, integrating, and sharing a wide variety of data
and information from various sources about video viewership,
viewing trends, viewer behavior, and related metrics and
analytics ; online non-downloadable software platform
allowing product and service providers and third-party
advertisers to selectively target specific online consumers
based on an analysis of aggregated individual consumer data
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