09
Downloadable software in the nature of a mobile application
for use in predictive analytics, big data and business data
analysis and visualization, complex event processing, mining
the most relevant information from disparate data sources,
providing automated solutions to enable organizations to
integrate disparate data and translate and structure that
data into actionable insights, customer relationship
management (CRM), sales performance management, sales
automation, marketing automation, customer service and
support, customizable marketing and advertising, social
media management and publication, mobile and computer
software application development and customization, and
business analytics
35
Customer relationship management; administration of a
consumer loyalty program; promoting the goods and services
of others by means of the issuance of loyalty reward;
providing incentive award programs for customers through the
issuance and processing of loyalty coupons for frequent use
of participating businesses; marketing the goods and
services of others by means of location-based messaging
38
Electronic transmission of messages and data
42
Providing an internet website portal; data visualization
(terms too vague in the opinion of the International Bureau
– Rule 13(2)(b) of the Common Regulations); software as a
service (SAAS) services featuring software; providing
customer-defined generated content and content of others
automatically selected and customized based online and
offline behavior, any purchase history and known or
estimated geographical location of an internet, mobile
telephone or other wired or wireless digital network based
customer (terms too vague in the opinion of the
International Bureau – Rule 13(2)(b) of the Common
Regulations); providing online non-downloadable software
that enables users to customize electronic communications
based on customers' online and offline behavior and any
purchase history; providing online non-downloadable software
that enables users to automate the delivery of customized
electronic communications based on customers' online and
offline behavior and any purchase history
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