09
Scientific, nautical, surveying, photographic,
cinematographic, optical, weighing, measuring, signaling,
checking (supervision), life-saving and teaching apparatus
and instruments; apparatus and instruments for conducting,
switching, transforming, accumulating, regulating or
controlling electricity; apparatus for recording or
reproduction of sound, images and data; sound, image and
data carriers, particularly audio tapes, music and video
cassettes, compact discs, sound recording discs, digital
audio tapes (DAT), video tapes, diskettes, all the aforesaid
goods in recorded and unrecorded form, included in this
class; CD-ROMs; magnetic data carriers; compact discs; DVDs
(digital versatile discs); digital recording media;
calculating machines; data processing hardware and
computers; optical apparatus and instruments, included in
this class, particularly spectacles; spectacle lenses;
spectacle frames; computer software; video game cartridges;
games software for computers; mobile telecommunication
apparatus; application programs (apps) (downloadable);
computer and game programs, software, application software
(apps) (recorded and downloadable) for computers, notebooks,
laptops, tablet computers, smartphones and mobile terminals
35
Marketing (conducting market surveys); market research;
market analysis; business management and organization
consultancy; negotiation of commercial transactions for
third parties; arranging of contracts for others for the
buying and selling of goods; opinion polling; advertising
research; distribution of products for advertising purposes;
sales promotion for third parties; publicity material
rental; advertising, in particular radio, television,
cinema, print, videotext, teletext and Internet advertising;
commercialization of advertising, namely advertising, public
relations services and marketing; telephone order taking
services for others; publication of advertising
prospectuses; production of advertising films; rental of
advertising films; compilation, systematization and updating
of data in computer databases; business management; business
administration; clerical services (office functions);
arranging contracts for time-limited access to databases
(for others); arranging subscriptions for telecommunications
services, for time-limited access to databases (for others);
advertising, in particular development of strategies and
planning of campaigns; project and event management, namely
planning and conducting of campaigns, projects and events
for advertising purposes; organization of trade fairs and
exhibitions for commercial or advertising purposes;
advertising, in particular advertising of films on the
Internet; distribution of advertising materials and
advertising prospectuses; computerized file management;
computerized online ordering services; auctioneering,
including on the Internet; advertising agencies; planning
and implementation of presentations and other information
offers for advertising and sales purposes, including on the
Internet, on other data networks, in online services, and by
means of multimedia technologies; organization and
conducting of multimedia shows for advertising purposes;
development of advertising concepts; advertising on
electronic online communications networks; development and
creating of advertising concepts; development, planning and
creation of audiovisual communication concepts for
advertising purposes; writing and publication of publicity
texts; planning services for advertising; publication of
printed matter, including in electronic form, for
advertising purposes; rental of advertising time on
communication media; dissemination of advertising matter;
publication of catalogues for advertising purposes;
production of teleshopping programs
38
Telecommunication services; broadcasting of films,
broadcasting of television, radio, videotext and teletext
programs, particularly broadcasting of commercials;
broadcasting of Internet television programs; broadcasting
of teleshopping programs; collecting and providing news
(news agencies); services of news agencies; sound, image and
data transmission via cable, satellite, computer (networks),
telephone and ISDN lines, as well as any other transmission
media; providing access to information stored on databases,
including on the Internet and in particular including via
interactive computer systems; providing access to
information on the Internet, particularly in the field of
television and Internet television; providing access to
on-line portals; broadcasting of subscription television
programs, in particular in the form of pay-tv and
video-on-demand; technical providing of access to computer
games for retrieval and transmission on the Internet and
other online services; telecommunication services provided
via platforms and portals on the Internet; mobile telephone
services, particularly providing access to applications
(apps); electronic transmission of data, computer software
as well as sound, image or multimedia contents to mobile
terminals via local or global communication networks;
leasing access time to computer databases
41
Education; providing of training; instruction;
entertainment; sporting activities; cultural activities;
radio, Internet and television entertainment; publication of
printed matter (except for advertising purposes), in
particular books, newspapers and periodicals; production of
cinematographic, television, radio, videotext and teletext
programs (other than for advertising purposes); film
production, other than advertising films; videotape
production; services of recording studios and television
studios; rental of musical instruments; production of music;
orchestra services; organization and conducting of sporting
and cultural events; conducting of live entertainment
performances and film festivals; organization of exhibitions
for cultural or educational purposes; arranging and
conducting of concerts; theatre productions; organization of
shows (impresario services); showing and rental of motion
pictures; providing online games services on computer
networks; publication of periodicals and books in electronic
form, including on the Internet
42
Development of software for electronic television programme
guides; computer programming; storage of data in computer
databases; updating of database software, installation and
maintenance of database software; development of computer
programs and development of computer software for electronic
games; computer software design and rental; creation of
webpages, design and updating of homepages and websites;
rental of computer programs and software for image and video
processing; development of multimedia contents (software)
and corresponding applications (software); design and
development of computer software and application programs
for mobile computer systems (apps); application service
provider (ASP), namely providing temporary use of computer
software for use via public or private data networks;
updating and maintenance of web pages
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