09
Downloadable computer software and mobile applications for
use in providing search engine services provided through a
browser tool bar (including browser add-ons and extensions);
downloadable Internet browser plug-ins and client server
applications in the nature of multi-function tool bar
plug-ins; computer software and mobile applications for
operating and maintaining an online virtual world featuring
avatar-based communications for transmission of electronic
messages among computer users, chat rooms, electronic
bulletin boards, computer games and activities, a virtual
economy and a virtual currency for transaction of virtual
commerce, and delivery of audio, video and multimedia
content; computer software and mobile applications for
creating customized avatars and downloading such avatars to
personal computers and mobile devices; downloadable software
and mobile applications, namely, browser tool bars
(including browser add-ons and extensions); downloadable
computer software and mobile applications for use in
attaching fanciful designs, icons or symbols in e-mail
correspondence; downloadable computer software and mobile
applications for use in instant messaging and online chat;
downloadable computer software and mobile applications for
use in customizing graphical appearances for user generated
personalized web pages; software for use in personalizing
cell phones
35
Providing on-line advertising and marketing information to
advertisers and content publishers via the Internet, namely,
providing advertising, optimization and marketing advice and
information relating to consumer web traffic, retention,
click-through rates, and online and mobile advertisements;
distributing advertising for others via the Internet
38
Telecommunications services, namely, providing on-line
electronic bulletin boards and online chat rooms for the
transmission of messages among computer users and users of
mobile applications in the field of general interest;
operating and maintaining an online virtual world, namely,
providing avatar-based communications for transmission of
electronic messages among computer users and users of mobile
applications; providing online chat rooms and electronic
bulletin boards, in the field of general interest; providing
multiple-user access to computer networks for the transfer
and dissemination of consumer and product information
41
Entertainment services, namely, providing on-line computer
games and entertainment content in the nature of online
non-downloadable mobile computer games, applications,
browser extensions, add ons, new tab pages, and home pages;
operating and maintaining an online virtual world for
entertainment purposes, namely, providing online computer
games and entertainment content in the nature of online
non-downloadable mobile computer games featuring a virtual
economy and virtual currency for virtual transactions and
applications, and providing a virtual economy and a virtual
currency for virtual transactions
42
Computer services, namely, providing customized on-line web
pages featuring user-defined information, which includes
search engines and online web links to other websites;
providing on-line non-downloadable software for tracking,
managing, and optimizing advertising and promotional
campaigns; creating private label downloadable software
products for others
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