09
Downloadable software in the nature of a mobile application;
computer application software for mobile phones and devices;
computer software, namely, downloadable and non-downloadable
software development tools for the creation of mobile
internet applications, web applications, websites, and
client interfaces; web site development software; computer
software for use in customer relationship management (CRM);
computer software for creating searchable databases of
information and data; computer software, namely, an
application allowing sales and field service employees to
update and receive data stored in an enterprise's computer
databases in real time, using a mobile device, with full
telephony integration with the telephone and/or software
features of the mobile device; computer software for
providing an on-line database in the field of transaction
processing to upload transactional data, provide statistical
analysis, and produce notifications and reports; computer
software that provides real-time, integrated business
management intelligence by combining information from
various databases and presenting it in an easy-to-understand
user interface; downloadable software, mobile applications,
and cloud computer software for providing data analytics,
business analytics, business intelligence and for collecting
and analyzing data; computer software for web and mobile
applications for providing data analytics, business
analytics, business intelligence and for collecting and
analyzing data; enterprise software in the nature of a
database for compiling data, customer data and customer
interactions for enabling marketers to plan, personalize,
optimize and customize communications with customers
throughout the marketing, sales, and service lifecycle;
downloadable computer programs and computer software for
retrieving, tracking, analyzing, testing, measuring and
managing data, customer data and customer interactions;
downloadable computer programs and computer software for
retrieving, tracking, analyzing, testing, measuring and
managing data, customer data and customer interactions in
the field of marketing, sales and service; downloadable
computer programs and computer software recorded on data
media for retrieving, tracking, analyzing, testing,
measuring and managing data from computer networks and from
the Internet in the field of marketing, sales and service;
computer application software for mobile phones, portable
media players, handheld computers, namely, software for
providing data analytics, business analytics, business
intelligence and for collecting and analyzing data;
downloadable computer software and computer software
recorded on data media for the scanning, displaying,
processing, measuring and output of data on computer
networks, on the Internet, and on mobile terminals and
devices in the field of marketing, sales, services, business
analytics, data analytics, and business intelligence;
downloadable software for generating embeddable code for
websites, for the purpose of creating, customizing,
deploying, scheduling, tracking, analyzing, testing,
measuring and managing online content on users' websites, on
social media websites, and other online forums; computer
software for computer system and application development,
deployment and management; scientific, surveying,
photographic, cinematographic, optical, measuring,
signaling, checking (supervision), and teaching apparatus
and instruments; monitoring apparatus; apparatus for
recording, transmission or reproduction of sound or images;
magnetic data carriers, recording discs; calculating
machines; computers and data-processing apparatus; computer
memory devices; modems; facsimile machines;
intercommunication apparatus; computer programs (recorded,
downloadable); computer operating programs, recorded; games
programs for computers; computer software (recorded,
downloadable), in particular for the scanning, displaying,
processing and output of multimedia data on computer
networks, including the Internet, and on mobile terminals;
machine-readable data carriers of all kinds containing
information, and sound and image recording carriers (except
unexposed film), data and information pools recorded on data
carriers (downloadable); electronic publications
(downloadable); interfaces for computers and mobile devices;
downloadable music and image files; downloadable ring tones
for mobile phones; electric installations for the remote
control of industrial operations
35
Business services, strategic planning services, and
marketing data analytics services for businesses including
for web and mobile sites; customer loyalty services for
commercial, promotional and advertising purposes; marketing
services for others, namely, marketing content development,
media placement, strategy and management, social media
strategy consultation, and social media community
management; business consultancy services for others in
connection with customer engagement and customer
interactions on the Internet and other media; assistance,
advisory services and consultancy relating to business
management, business planning, business analysis, business
organization, business operations, advertising, marketing,
sales and service; compilation and systemization of data,
statistics, and information into computer databases;
compilation and systemization of data and information into
computer databases in the field of marketing, sales and
services; office functions, namely, administration and
indexing of information, websites and other information
sources for business purposes; compilation of data, in
particular, image, audio and/or video data in computer
databases for business purposes; providing information
regarding sales, service and marketing from an on-line
computer database; monitoring of social sites, internet
postings, web content, and online content for others for
business and marketing services; advertising, in particular
television advertising, online advertising on computer
networks, radio advertising, advertising by mail order,
bill-posting, print and Internet advertising; dissemination
of advertising matter; direct mail advertising; advertising
via mobile radio networks; advertising on mobile phone
television; advertising on the Internet for others;
advertising agency services; planning and design of
advertising activities; presentation of companies on the
Internet and other media for promotional purposes;
distribution of samples; sales promotion (for others),
public relations; market research, including in particular
for others, on digital networks (webvertising);
telemarketing services; market research and analysis
services; PR agency services, namely public relations;
commercial information agencies; writing of publicity texts;
updating of advertising material; rental of advertising time
on communication media; publication of publicity texts;
preparation of publicity materials; publicity material
rental; production of advertising films; opinion polling;
news clipping services; marketing; marketing studies;
marketing research; rental of advertising space on the
Internet; layout services for advertising purposes;
arranging advertising events; multimedia agency services
(advertising); merchandising agency services, namely
advertising, sales research and market studies and analysis;
auctioneering on the Internet; arranging and conducting of
exhibitions and trade fairs for industrial (business),
commercial and advertising purposes; business management and
organization consultancy, in particular development of
business concepts; personnel management consultancy;
outsourcing services; business efficiency expert services;
arranging of trading and economical contacts, also over the
Internet; arranging of contracts, for others, for the
providing of services; arranging of contracts, for others,
for the buying and selling of goods; procurement services
for others; consumer consultancy with regard to products and
claims management (office functions) via service hotlines
for consumers, in particular for Internet users (call center
services); conducting research in computer files, in
databases, on the Internet and on computer networks, for
others, with regard to business matters and into offers for
goods and services; maintenance and compilation of data and
information in computer databases; systematic ordering of
data in computer databases; computerized file management;
compilation of statistics; office functions for the
administration and indexing of data and information; office
functions for the creating of indexes with regard to
information, websites and other information sources;
compilation of data, in particular image, audio and/or video
data in computer databases; optimization of online websites
for third parties for marketing purposes
42
Computer software development in the field of mobile
applications; providing temporary use of on-line
non-downloadable software development tools; technical
consulting services in the field of data management, data
analytics, and business intelligence analytics; technical
data analytics services; software as a service (SAAS)
services featuring software for providing data analytics,
business analytics, business intelligence and for collecting
and analyzing data; platform as a service (PaaS) software in
the nature of a database for compiling data, customer data
and customer interactions for enabling marketers to plan,
personalize, optimize and customize communications with
customers throughout the marketing, sales, and service
lifecycle; platform as a service (PaaS) featuring computer
software platforms for retrieving, tracking, analyzing,
testing, measuring and managing data, customer data and
customer interactions; platform as a service (PaaS)
featuring computer software platforms for retrieving,
tracking, analyzing, testing, measuring and managing data,
customer data and customer interactions in the field of
marketing, sales and service; platform as a service (PaaS)
featuring computer software platforms for enabling marketers
to plan, personalize, optimize, monitor, analyze and measure
customer interactions across channels and devices; platform
as a service (PaaS) featuring computer software platforms
for enabling marketers to plan, personalize, optimize,
monitor, analyze and measure customer interactions across
social media, customer relationship management (CRM)
systems, point-of-sale systems, web analytics, web posts,
email and mobile devices; consulting services in the field
of providing online, non-downloadable software and
applications; providing temporary use of on-line
non-downloadable software; online hosted computer services,
namely, designing, developing, customizing, and maintaining
computer software applications for others, and consulting
services related thereto; technical research; information
technology consulting services; installation of computer
software; computer system design and analysis; data
conversion of computer programs and data; maintenance of
computer software; monitoring of computer systems by remote
access; rental of computer software and web servers;
scientific and technological services and research and
design relating thereto; industrial analysis and research
services; design and development of computer hardware and
software; computer software consultancy; computer system
design and analysis including for posting images, links,
videos, text and other brand content, for retrieving,
sorting, filtering and moderating user generated content and
online communications, for managing brand content on social
media websites and social networks, and for analyzing,
retrieving and managing the performance of brand engagement;
creating and maintaining web sites for others; data
conversion of computer programs and data; maintenance of
computer software; monitoring of computer systems by remote
access; providing search engines for the internet; styling;
technical research; web site design consultancy; consultancy
in the design and development of computer hardware;
digitization of documents; duplication of computer programs;
information technology consulting services; installation of
computer software; provision of downloadable software and/or
providing temporary use of non-downloadable software for
generating embeddable code for websites, for the purpose of
creating, customizing, deploying, scheduling, tracking,
analyzing and managing online content on users' websites, on
social media websites and other online forums, and for
analyzing, monitoring and managing the performance of brand
engagement of others; provision of downloadable software
and/or providing temporary use of non-downloadable software
for creating and deploying customized interactive content on
social profiles; packaging design / packaging design
services; technical project studies; quality control;
recovery of computer data; rental of web servers; research
and development of new products for others; server hosting
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