09
Computer software programs, database management programs and
manuals sold therewith as a unit used to create, access,
view, review, manipulate, categorize, analyze, format, and
prepare and print reports from data and information
regarding product manufacturers and distributors, retail
stores, mass merchandisers, wholesale clubs, supercenters,
dollar stores, chain drug stores, department stores,
specialty retailers, military buying centers, and other
alternate channel retailers, films and television
programming, media rating information, radio airplay, book
sales, music sales, video sales, media research, sales and
profit information, retail and on-premises business
locations, demographic information, and advertising,
promotion, trade and marketing planning, all in downloadable
form or recorded on computer media; computer software for
use in collecting, analyzing, and producing reports
regarding information about the transmission and reception
of signals delivered via over-the-air broadcast, cable,
satellite, and a global computer network and their content,
and the listening, viewing, and usage habits of signal
receiving audiences and user manuals sold as a unit
therewith; computer software and hardware for use in
encoding, reading, and analyzing broadcast, television,
video and audio signals, audio and video coding and decoding
of same, namely, computer software program and computer
hardware and firmware, namely, electronic and integrated
circuits; audio and video encoders; electronic audio and
video readers, namely, audio and video encoders and
decoders; computer software for planning and scheduling
advertising and marketing in the fields of advertising and
marketing research, market research, media research and
rating, and corporate and business information; computer
software for planning advertising and determining and
estimating media and marketing plan effectiveness and for
measuring consumer responsiveness to advertising; computer
software programs that match product advertisements, the
budget allocated for advertising the individual products,
and probable buying habits of an expected viewing audience
of television programming in downloadable form or recorded
on computer media.
16
Printed reports, directories, magazines, and publications,
namely, newsletters, in the fields of marketing, media
research, media ratings, programming, advertising, media
rating services, market research, consumer purchases,
consumer media usage, advertising research, business
research and analysis, demographic research, and media and
marketing measurement information, analyses, and
directories; periodical journals containing media viewing
and advertising reports, and consumer promotion reports;
reports, newspaper columns, magazine columns, periodical
columns, and booklets containing statistical and other
information concerning films, film viewing, books, music and
video sales and promotions, sports events and promotions;
printed market research reports, diaries for entry of
information relating to the listening, viewing and usage
habits of signal receiving audiences, Internet and/or
computer users; printed publications, namely,
business-to-business magazines, periodicals, printed
reports, presentations and retail store directories in the
fields of advertising and marketing research, market
research, media research, and corporate and business
information, and directories in the fields of advertising
and marketing research, market research, media research, and
corporate and business information, and featuring retail
business and business locations, advertising, marketing
research, and business entities; newsletters and printed
periodicals featuring information related to business,
marketing, developments, and trends related to retail
marketing and sales, companies, retailers, mass
merchandisers, wholesale clubs, supercenters, dollar stores,
chain drug stores, department stores, specialty retailers,
military buying centers, and other alternate channel
retailers; and printed charts and reports featuring sound
recording sales, ratings, and popularity charts.
35
Market research services; advertising research services;
business research services; retail marketing and sales
information services; consumer purchase and behavior
research services; conducting market, advertising and media
usage and rating research, and analyzing, and preparing
reports based thereon regarding consumer, advertising, media
viewing, market research and business research surveys,
polls, opinion studies, studies, analyses and evaluations,
and on-line survey panels; business and brand consulting
services; market research services related to new retail
sales, product placement and point-of-purchase displays, and
retail facility information, product ideas, introductions
and re-introductions; providing marketing, advertising and
business consulting services related to product and package
breakthrough and visibility relating to product package
performance; media audience measurement services; media
research services; media rating research services; media
research services regarding computers and computer networks
and their use; demographic and consumer research services;
collecting data, conducting market, advertising, media, and
business research, analyzing and providing reports based
thereon relating to population and product trend studies and
information; collecting data and providing reports based
thereon concerning the marketing, sales, and usage of
consumer products, pharmaceuticals and nutraceuticals,
durable goods, books, music and video marketing and sales
and consumer behavior; market research and business research
services relating to; coding and conforming client product,
retail store and marketing data and records; media research
and rating services, namely, market research services
relating to the broadcasting, narrow casting, cable, and
network transmission, signal receiving audience demographics
and behavior, and the listening, viewing, and usage habits
of signal receiving audiences, computer users, and users of
a global computer network; sales volume tracking for others;
sales volume tracking for others through the collection of
sales data and market research and the distribution of the
results thereof for others of music, music videos,
prerecorded DVDs, prerecorded CD-ROMs, and audio
sell-through data, pre-recorded videos on VHS, video DVDs,
and video sell-through data, books, including audio and
electronic books, sold on-line and by retail and wholesale
stores, consumer goods, durable goods, pharmaceuticals,
sports events, sporting goods, music, music videos, DVDs,
books, namely, printed, audio and electronic books sold
on-line and by retail and wholesale stores, telephone and
cell phone ring tones, ring backs, music-related products
and services for mobile telephone consumers, online music
downloads, online video and movie downloads; collecting and
correlating marketing, advertising, and business information
regarding sports venue advertising and signage,
advertisements, and sponsorship marketing derived from and
including images of television, cable, and radio programming
and Internet and print publications, as well as revenue, for
statistical analysis and market research purposes via the
Internet and preparation and dissemination of printed
reports based thereon to third parties; compiling
information about commercial advertisements televised during
national and regional telecasts; broadcast recognition
information services for others, namely, electronic
recognition and identification of pre-recorded music,
commercials and programming on radio, television, cable
stations, and online by use of passive pattern recognition
technology; and reviewing, coding, and conforming retail,
retail store, product, and marketing data and records;
planning and conducting business meetings, and tradeshows in
the fields of advertising and marketing research, market
research, media research, and corporate and business
information; preparing market research and business research
reports from computer databases, in the fields of market
research and product retailer and manufacturer information
relating to retail sales, consumer demographics, product
placement and point-of-purchase displays, and retail
facility information, product information, product catalogs,
product sales, competitor information, retail consumer
information, segmentation and targeting information,
manufacturing information, and marketing; business
information and market research services, namely, conducting
market, advertising and marketing research, analyzing
statistical data, preparing reports, and consulting
regarding business and market research information; and
providing on-line interactive computer databases in the
fields of business and market research, demographic
information and data relating to the sale and promotion of
consumer and durable goods, conducting market and business
surveys, studies, analyses and evaluations; providing
temporary use of on-line non-downloadable electronic
databases and websites in the fields of advertising,
marketing, business, media and market research, consumer
surveys, product retailer, retail store and product sales,
trading areas, and demographic information; providing
temporary use of online non-downloadable databases for
creating, accessing, updating, downloading, viewing and
manipulating information in the fields of market research
and product retailer and manufacturer information relating
to retail sales, consumer demographics, product placement
and point-of-purchase displays, and retail facility
information, product information, product catalogs, product
sales, competitor information, retail consumer information,
segmentation and targeting information, manufacturing
information, and marketing; providing temporary use of
online non-downloadable electronic databases for use in
analyzing advertising, marketing, sales, and product
information in connection with retail store marketing sales,
promotion, and other marketing activities.
41
Planning and conducting, business and educational seminars;
and conducting workshops and seminars in market research,
marketing and advertising research, and consumer research
and consulting.
42
Providing online non-downloadable database management
software for creating, accessing, updating, downloading,
viewing and manipulating information in the fields of market
research and product retailer and manufacturer information
relating to retail sales, consumer demographics, product
placement and point-of-purchase displays, and retail
facility information, product information, product catalogs,
product sales, competitor information, retail consumer
information, segmentation and targeting information,
manufacturing information, and marketing; providing online
non-downloadable computer software for use in analyzing
advertising, marketing, sales, and product information in
connection with retail store marketing sales, promotion, and
other marketing activities.
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