09
Recorded content; information technology and audiovisual
equipment; measuring, detecting and monitoring instruments,
indicators and controllers; apparatus for recording,
transmission or reproduction of sound and images; magnetic
data carriers, recording discs; calculating machines, data
processing equipment, computers, modems, terminals; software
and computer programs; machine-readable data carriers for
booking bonus transactions, including data carriers with
integrated payment and/or telecommunication functions; data
reading apparatus for reading the aforesaid data media;
computer software for customer loyalty programs (incentive
programs), database and database management software,
magnetic encoded cards for use in providing financial
services, telecommunication services and loyalty services;
computer software and hardware for managing consumer loyalty
and reward programs; pre-recorded video tapes, DVDs, audio
tapes, and cds to instruct entities how to build customer
and brand loyalty; computer hardware; magnetic coded cards,
electronic chip cards and encoded smart cards all containing
programming used for financial applications, loyalty
programs and rewards programs, computer terminals and
computer software for use in the financial services, banking
and telecommunications industries for authentication,
authorization, clearing and settlement of financial
transactions; magnetic coded and electronic data carrier
card readers for the registration, transmission and
reproduction of data; computer hardware for reading memory
cards and electronic card readers for reading data in
memories featuring integrated circuit memories and bank card
memories; coded cards, namely, magnetic cards and cards
featuring integrated circuits for financial authentication,
authorization, clearing and settlement of financial
transactions
16
Publications, in particular in the field of marketing,
marketing research, customer loyalty programs, including
bonus and reward schemes, advertising programs and
publications concerning the application of computer software
for customer loyalty programs (incentive programs) and
database and database management software
35
Advertising, marketing and promotional services; public
relations services; product demonstrations and product
display services; organization of trade shows and
exhibitions for commercial or advertising purposes; loyalty,
incentive and bonus program services; provision of
advertising space, time and media; distribution of
advertising, marketing and promotional material;
advertising, marketing and promotional consultancy, advisory
and assistance services; commercial trading and consumer
information services; business assistance, management and
administrative services; business analysis, research and
information services; business management and organization
consultancy services; business administration; office
functions; merchandising (sales promotion); customer loyalty
services and customer club services for commercial,
promotional or advertising purposes; business consultancy
concerning customer loyalty systems, professional business
and organisation consultancy with regard to customer loyalty
systems, customer loyalty marketing; presentation of goods
and services; advertising through a customer loyalty program
for goods and services of a third party; providing online
information about marketing, marketing research, bonus,
publicity, customer loyalty and/or reward programs; retail
and wholesale services in relation to hygienic and beauty
implements for humans and animals, cosmetic, tableware,
cookware, and cleaning articles; retail and wholesale
services in relation to pharmaceutical, veterinary and
sanitary preparations and medicinal apparatus and
instruments; retail and wholesale services in relation to
cosmetic apparatus; retail and wholesale services in
relation to machines and machine tools for treatment of
materials and for manufacturing, hand-operated tools and
implements for treatment of materials and for construction,
repair and maintenance; retail and wholesale services in
relation to construction goods and gardening articles;
retail and wholesale services in relation to information
technology devices and audiovisual equipment, measuring,
detecting and monitoring instruments, indicators and
controllers; retail and wholesale services in relation to
electrical and non-electrical kitchen devices; retail and
wholesale services in relation to data processing devices;
retail and wholesale services in relation to mobile phones;
retail and wholesale services in relation to sports
articles; business consultation and business organizational
consultation in the fields of customer loyalty programs,
marketing services, providing of online information in the
fields of marketing, incentive programs, advertising and
customer loyalty reward schemes; database management on a
server, computerized database management on a computer
network; data processing services, namely, compilation of
information into a computer database
36
Insurance services; real estate services; issuance of
prepaid cards and tokens of value; safe deposit services;
financial and monetary services, and banking; fundraising
and sponsorship; valuation services; monetary affairs
including monetary affairs in the field of customer loyalty
systems; real estate affairs; issuing of electronic payment
cards for entering bonus and reward transactions (included
in this class); services in the field of payment
transactions, including electronic banking services; issuing
credit cards; issuing coupons and vouchers on the internet;
providing and operating a bonus system by issuing coupons,
trading stamps, customer loyalty cards with payment
functions for the purchase of goods and services; issuing of
customer loyalty cards (bonus programs) with payment and/or
credit card functions, issuing of coupons; electronic
financial transaction processing for members of customer
loyalty and reward programmes, electronic funds transfer,
electronic cash transactions, electronic debit transactions,
and assisting others with the completion of financial
transactions in the field of customer loyalty programs;
credit card, debit card and stored value card transaction
processing services; issuing of electronic payment cards for
customer loyalty and reward programmes, issuing stored value
cards, debit cards, and credit cards for entering bonus and
premium transactions in the field of customer loyalty
programs; electronic payment services, electronic processing
and transmission of bill payment data, processing electronic
payments through pre-paid cards and customer loyalty cards;
electronic online banking services
39
Transport; packaging and storage of goods; travel
arrangement, travel reservation, car rental; transport of
persons and goods, in particular, by road, rail, sea and
air; porter services; transport of money and valuables;
travel organization, booking and arrangement of travel,
excursions and cruises; arrangement of transport services;
organization, booking and arrangement of excursions, day
trips and sightseeing tours; holidays and sightseeing tours;
travel agency services (included in this class), in
particular consultancy and booking services for travel,
providing information about travel, arrangement of transport
services and travel; reservation services for travel
(included in this class); information about travel on the
internet, in particular, about reservation and booking in
the tourism and business travel sector (online travel
agencies); delivery, dispatching and distribution of
newspapers and magazines; transport services, namely
tracking of passenger or freight vehicles using computers or
global-positioning system (GPS)
41
Publishing and reporting; education, entertainment and
sports; publication of electronic journals; providing online
electronic publications in the fields of tourism, sport and
recreation; production of radio and television programs;
film and video rental, presentation of film and video;
educational entertainment; entertainment services, in
particular holiday camp services; arranging and conducting
of teaching in the field of sports and languages;
publication of printed matter in electronic form, except for
publicity purposes, in particular magazines and newspapers,
including in the internet; issuing of texts, other than
publicity texts; radio entertainment, television
entertainment; consultation provided by telephone call
centres and hotlines in the field of education, training and
further training and entertainment; consultation provided by
telephone call centres and hotlines in the field of
reservation services for sporting, scientific and cultural
events
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