09
Sound, image and data media, particularly magnetic tapes,
music and video cassettes, compact disks, sound recording
disks, digital audio tapes (DATs), videotapes, diskettes,
all the aforesaid goods being pre-recorded or blank,
included in this class; CD-ROMs; magnetic recording media;
CDs; DVDs and other digital recording media; computer
equipment for data processing and computers; software
(recorded programs); game programs for computers; mobile
telecommunication apparatus; users programs (downloadable)
for television; computer programs; game software; software;
downloadable computer software applications; applications
(downloadable and recorded) for computers, notebook
computers, laptop computers, tablet computers, smartphones
and mobile telecommunication terminals; computer software
(downloadable), in particular applications for smart phones
and tablet computers for television
16
Printed matter (printing products), particularly catalogs,
notebooks, books, manuals, course books, newspapers,
magazines, periodicals, reviews and calendars; stationery;
artists' materials; paintbrushes; typewriters and office
requisites (except furniture); instructional and teaching
material (except apparatus); paper, cardboard; goods of
paper and cardboard, namely flags, coloring, do-it-yourself
models, artificial garlands of paper, bows of paper, conical
paper bags, signboards, place mats, transparencies
(stationery), banners; bookbinding material; photographs
(printed); plastic materials for packaging, included in this
class; table napkins of paper; posters; transfers
[decalcomanias]; stickers (stationery articles)
35
Marketing studies; market research; market analysis; company
consultancy and business organization consultancy; business
transaction brokerage for others; negotiation of contracts
for others for the purchase and sale of goods; opinion
polling; advertising research; distribution of samples for
advertising purposes; sales promotion for others; rental of
advertising material; advertising, particularly advertising
on the radio, on television, in the cinema, in the written
press, by videotext, teletext and the Internet; advertising;
public relations and market studies; production of
teleshopping broadcasts; publication of advertising
brochures; production of advertising films; advertising film
rental; compilation, systematization and updating of data in
data banks; business management; business administration;
office functions; negotiation of contracts regarding
temporary access to data banks (for others); services for
arranging subscriptions to telecommunication services,
namely temporary access to data banks (for others);
advertising, especially developing strategies and design of
campaigns; planning, supervision and conducting of
campaigns, projects and events for advertising purposes;
organization and conducting of trade fairs and exhibitions
for commercial and advertising purposes; advertising, namely
advertising for films on the Internet and through online
services of an Internet service provider; distribution of
advertising brochures and catalogs; computerized file
management; telephone and/or computerized reception of
online purchase or home shopping orders; auctions, also on
the Internet; advertising agency services; design of
presentations and other information offers for advertising
purposes, also on the Internet and on other data networks as
well as online services; organization and conducting of
multimedia shows for advertising purposes; advertising
design development; advertising on an online electronic
communication network; creation of advertising concepts;
audiovisual communication concept development, design and
production for advertising purposes; writing and publication
of advertising texts; planning of advertising measures;
publication of printed matter (also in electronic format)
for advertising purposes; rental of advertising time in the
communication media; distribution of advertising media;
publication of catalogs for advertising purposes;
negotiation of contracts for others regarding the
requirement of broadcasting rights, particularly rights for
the transmission of televised events, particularly sporting
events; negotiation of contracts for others regarding
copyright and intellectual property rights requirements for
others; negotiation of contracts for others regarding the
requirement of contributions by the press, radio, television
and film for use on sound and image media; negotiation of
contracts for others regarding the requirement of royalties
for the transmission, broadcasting, audiovisual and
mechanical use rights and other use rights concerning
television and radio programs as well as other audio and
video productions; negotiation of contracts for others
regarding the requirement of rights to formats, contents and
television programs, television series, television shows and
television game shows, particularly scripts and the main
components thereof, particularly titles, logos, show
concepts, game ideas, stage sets, show sequences and
questioning techniques; negotiation of contracts for others
regarding the requirement of contributions by the press
(newspapers, magazines); commercial administration of
licenses for copyrights and intellectual property rights for
others; commercial administration of the licensing of
broadcasting rights, particularly rights for transmitting
televised events, particularly sporting events for the
benefit of others; commercial administration of the
licensing of contributions by the press, radio, television
and film for use on sound and image media, for the benefit
of others; commercial administration of the licensing of
press contribution rights (newspapers, magazines), for the
benefit of others; commercial administration of the
licensing of broadcasting rights, retransmission rights,
audiovisual and mechanical rights-of-use and other
rights-of-use regarding television and radio productions and
other sound and images, for the benefit of others;
commercial administration of the licensing of rights to
formats, content, and television programs, of television
series, television shows and television game shows, as well
as scripts and their main elements, particularly titles,
logos, show concepts, ideas for games, stage scenery, show
sequences and questioning techniques, for others; production
of teleshopping broadcasts; broadcasting of commercials
38
Telecommunications; broadcasting of cinema, television,
radio, videotext and teletext programs; broadcasting of
teleshopping programs; news gathering and dissemination
(news agencies); reception and transmission of general
information in the context of news agency services; sound,
image and data transmission via cable, satellite, computer
networks, telephone lines and ISDN lines as well as any
other transmission media; providing access to data stored in
data banks, also via the Internet and via computer systems
communicating interactively, in particular in the field of
television; provision of access to information over the
Internet; provision of access to an Internet portal;
television services for subscribers, included in this class,
in particular in the form of pay-TV channels and
video-on-demand; provision of access to computer games that
can be downloaded and transmitted via the Internet and other
online services; telecommunication via Internet platforms
and portals; cellular telephone communication; electronic
transmission of data, computer software and sound, image or
multimedia content by mobile terminals via local or global
communication networks, also wireless
41
Education; training; entertainment; sporting activities;
cultural activities; radio, television and Internet
entertainment; publication and editing of printed matter
(except for advertising purposes), in particular books,
newspapers, periodicals, reviews and magazines; production
of cinematographic, television, radio, videotext and
teletext programs or broadcasts (except for advertising
purposes); production of films, excluding production of
advertising films; production of video films; recording
studio and television studio services; rental of music
instruments; production of music; orchestra services;
organization and conducting of sporting and cultural events;
conducting of live events and film festivals
(entertainment); organization of exhibitions for cultural or
teaching purposes; organization and conducting of concerts;
theater productions; organization of shows (impresario
services); presentation and rental of films; game services
that can be accessed on line (through a computer network),
including computer games and video games (included in this
class); publication of magazines and books in electronic
form, also on the Internet
42
Technical development of electronic television program
guides (software); computer programming; electronic storage
of data in computer data banks; updating of database
software; installation and maintenance of database software;
development of computer programs and computer games
(software); design and rental of software; web page design;
layout and updating of homepages and web pages; rental of
video programs and of picture programs (software);
development of applications (software), in particular in the
field of television; design and development of computer
software and applications for mobile computer systems
(apps), in particular in the field of television;
application service provider (ASP), namely providing
temporary use of computer software for use via public or
private data networks; assistance with editing Internet
sites (updating of Internet sites)
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