09
Scientific, nautical, surveying, photographic,
cinematographic, optical, weighing, measuring, signalling,
checking (supervision), life-saving and teaching apparatus
and instruments; apparatus and instruments for conducting,
switching, transforming, accumulating, regulating or
controlling electricity; apparatus for recording,
transmission or reproduction of sound and images; magnetic
data carriers, recording discs; mechanisms for coin-operated
apparatus; cash registers, calculating machines, data
processing equipment, computers, modems, terminals; software
and computer programs; machine-readable data carriers for
booking bonus transactions, including data carriers with
integrated payment and/or telecommunication functions; data
reading apparatus for reading the aforesaid data media;
computer software for customer loyalty programmes (incentive
programmes), database and database management software
35
Advertising; business management services; business
management and organization consultancy services; business
administration; office functions; merchandising (sales
promotion); customer loyalty services and customer club
services for commercial, promotional or advertising
purposes; business consultancy concerning customer loyalty
systems, professional business and organisation consultancy
with regard to customer loyalty systems, customer loyalty
marketing; presentation of goods and services; advertising
through a customer loyalty program for goods and services of
a third party; providing online information about marketing,
marketing research, bonus, publicity, customer loyalty
and/or reward programmes; compilation and updating of data
in databases; retail services, mail order services and/or
online trading services in the fields of drugstore, cosmetic
and household goods, goods of the healthcare sector
including medicinal apparatus and instruments, cosmetic
apparatus, machines, tools and metal goods, construction
goods, do-it-yourself and garden goods, electrical and
electronic goods including electrical household, broadcast
and television devices, electrical and non-electrical
devices for personal hygiene and beauty care, electrical and
non-electrical kitchen devices, data processing devices,
mobile phones, electronic entertainment devices, furniture
and decorations, and sports articles
36
Insurance; financial affairs; monetary affairs; real estate
affairs; issuing of data carriers for entering bonus and
reward transactions (included in this class); services in
the field of payment transactions, including electronic
banking services; issuing credit cards; issuing coupons and
vouchers on the Internet; providing and operating a bonus
system by issuing coupons, bonus points and similar economic
values for the purchase of goods and services in the
electronic trade; issuing of customer loyalty cards (bonus
programs) with payment and/or credit card functions,
processing of customer loyalty systems in a financial
aspect, issuing of coupons
38
Telecommunications; providing access to data networks;
provision of access to databases; leasing access to computer
networks; telephone services through call center;
telecommunications trough Internet platforms and Internet
portals for customer loyalty programs
39
Transport; packaging and storage of goods; travel
arrangement, car rental services, transport of persons;
services of a travel agency (included in this class), in
particular consulting and booking of travels, providing
information about travels and procurement of transport
services and travels; travel reservation services (included
in this class); physical storage of electronically stored
data and documents
41
Education; providing of training; entertainment; sporting
and cultural activities; advanced education and consulting
of education; production of movies and videos; production of
radio and television programs; rental of movies and videos,
presentation of movies and videos; organisation of concerts,
arranging and conducting of sports and language lessons;
arranging and conducting of competitions; arranging and
conducting of cultural and sports events; publication of
printed matter, including printed matter in form of
electronic media, except for advertising purposes
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