09
Surveying, photographic, cinematographic, optical, weighing,
measuring, signalling, checking (supervision), life-saving
and teaching apparatus and instruments; apparatus and
instruments for conducting, switching, transforming,
accumulating, regulating or controlling electricity;
apparatus for recording, transmission or reproduction of
data, sound or images; magnetic data carriers, recording
discs; mechanisms for coin-operated apparatus; cash
registers, calculating machines, data processing equipment
and computers; fire-extinguishing apparatus; exposed film,
photographic apparatus, cameras; magnetic and optical data
carriers, in particular CDs; audio and video cassettes;
memories for data processing equipment, digital storage
media, CD burners, printers, scanners; computer software
(stored or downloadable), games programs for computers;
electronically downloadable publications, books, photo
books, brochures, texts; wall socket covers; apparatus for
acoustically monitoring infants; baby phones; safety
combination belts, except for vehicle seats or sports
equipment; nose clips for swimmers; protective nets, as far
as comprised in this class; thermometers, not for medical
purposes; weight scales; batteries; eyeglasses, sun-glasses;
eyeglass cases, eyeglass frames, ophthalmic frames,
spectacle lenses; cords, strings, ribbons for holding
eyeglasses; expert and customer information in electronic
form (downloadable); visually readable and/or
machine-readable information and data carriers (as far as
comprised in this class), suitable for docketing rebate,
voucher and bonus transactions, in particular bonus
checkbooks, credit cards and debit cards, which include
machine-readable identification data and/or information, in
particular magnetic and chip cards as so-called smartcards,
all of the aforementioned data carriers preferably with
integrated payment and/or telecommunications function; data
reading apparatus for reading the aforementioned information
and data carriers; machine-readable data carriers, provided
with programs, of all types; computer programs (stored);
computer programs (downloadable); computer software
(stored); database software; downloadable electronic
publications in the nature of magazines
16
Paper, cardboard and goods made from these materials, not
included in other classes; printed matter; expert and
customer information in the form of magazines, brochures,
books; bookbinding material; photographs; stationery;
adhesives for stationery or household purposes; artists'
materials; instruction and teaching materials (except
apparatus); photo corners, photo albums, adhesives for
stationery or household purposes; magazines [periodicals];
photo-engravings; adhesive-applying machines for home and
office use specifically for photographs; pictures; books;
photo books; chromolithographs; greeting cards; graphic
representations; graphic reproductions; paper and
stationery; postcards
35
Advertising; merchandising (sales promotion), dialog
marketing, business consulting and business management for
others conceiving, organizing and carrying out customer
acquisition and retention schemes for marketing purposes, in
particular in the field of mailing, rebate, voucher and
bonus programmes; issuing customer cards for identification
during purchase; sales promotion programmes, carrying out
prize draws and competitions as advertising measures, as far
as comprised in this class; customer acquisition and care by
means of mailing; services of an advertising agency;
procurement and dissemination of advertisements; updating of
advertising material; issuing of advertising texts; online
advertising in a computer network; organising and carrying
out advertising events, organising exhibitions and trade
fairs for economic and advertising purposes; rental of
advertising space on the Internet; procuring subscriptions
for others; procuring newspaper subscriptions (for others);
procuring trading and economic contacts for others, also via
the Internet; procuring business for others, also in the
context of e-commerce; procuring contracts for others, on
the purchase and sale of goods; procuring advertising
contracts for others; mail advertising; dissemination of
sample goods for advertising purposes; dissemination of
advertising material (flyers, prospectuses, printed matter,
sample goods); dissemination of advertising natter;
advertising by means of advertising texts; advertising on
the Internet for others; e-commerce services, namely
procurement of contracts for others relating to the sales of
goods via the internet; procuring commercial and tendering
contacts for others via the Internet for gift vouchers;
developing customer marketing programmes and programmes for
personnel management for personnel incentive and motivation
in view of advertising and marketing aspects; publication of
printed matter (also in electronic form) for advertising
purposes; publication of mail-order catalogues; sales
promotion (for others); services of wholesale, intermediate
sale, mail-order, catalogue mail-order; online trading and
retailing, also via the Internet and by means of
teleshopping television programmes in the following fields:
drugstore goods, cosmetics and household goods, fuels, goods
for health care, machines, tools and metal goods,
construction articles, do-it-yourself articles and gardening
articles, hobby and do-it-yourself articles, electric goods
and electronic goods, sound carriers and data carriers,
sanitary facilities, vehicles and vehicle accessories,
fireworks articles, clocks and watches, and jewellery,
musical instruments, printing materials, paper goods and
stationery, office articles, bag-maker's and saddlery
articles, interior design and decorating articles, tents,
tarpaulins, clothing articles, shoes and textile goods,
toys, sports goods, food and drink, agricultural, gardening
and forestry produce, tobacco articles and other stimulants;
selecting and combining the aforementioned goods for others
for presentation and sales purposes; procuring contracts for
others on the purchase and sale of such articles in direct
marketing and via the Internet; combining goods for others
for presentation and sales purposes; procuring services for
others (purchase of goods and services for other companies);
managing an import-export agency; carrying out auctions,
also on the Internet; presentation of goods in communication
media for retailing; dissemination of prospectuses, flyers
and brochures for advertising purposes, namely for customer
acquisition and customer retention by means of a "Referral
Reward Scheme"; development of premium systems, bonus
schemes and retailer retention programmes for marketing
purposes, and sales promotion; call-centre activities,
namely receiving orders in call centres; marketing services;
product marketing; services of an advertising agency;
arranging advertising activities; electronic advertising
procurement services; production of advertising films
36
Financial affairs; financial business; services in the field
of financial affairs, payments, electronic banking;
management of customer retention, rebate, voucher and bonus
accounts; dissemination of information and data carriers, as
far as comprised in this class, suitable for docketing
rebate, voucher and bonus transactions, in particular
voucher checkbooks, credit and debit cards, containing
visually readable and/or machine-readable identification
data and/or information, in particular of magnetic cards and
chip cards, so-called smartcards; operating bonus schemes by
means of rebate, voucher and bonus transactions, namely
issuing and dissemination of customer cards with payment and
rebate function for others; operating bonus schemes and
premium systems for customer retention by means of issuing
(for others) vouchers, trading stamps, customer cards with
payment function; designing customer retention programmes
under financial aspects, namely the development of bonus,
rebate and voucher programmes and systems as customer
retention schemes, in particular voucher systems, customer
card systems, rebate and/or bonus schemes; issue of tokens
of value in the nature of gift vouchers
38
Telecommunications; providing user access to global computer
networks; providing telecommunications connections to a
global computer network; providing user access to computer
programs in data networks; providing access to information
on the Internet; providing Internet chat rooms; providing
telecommunication channels for teleshopping services;
providing access to an e-commerce platform on the Internet,
in particular for gift vouchers; e-mail services; electronic
bulletin board services [telecommunications services];
electronic message transmission; message and image
transmission by means of computers; telephone services;
telecommunications by means of platforms and portals on the
Internet; rental of access time to global computer networks;
providing access to databases; transmitting messages of all
types to Internet addresses (web messaging); telephone
services by means of call centers; services of a provider,
namely providing and rental of access to data networks and
computer databases; electronic exchange of messages by means
of chat lines, chat rooms and Internet forums;
telecommunications by means of platforms and portals on the
Internet; transmitting messages
41
Education, training, entertainment, sporting and cultural
activities; training on the use, application, installation,
modification and adaptation of computer and software
programs; photography; desktop publishing (producing
publications with the aid of a computer); publication of
printed matter (also in electronic form), except for
advertising purposes; online publication of electronic books
and magazines; layout, except for advertising purposes;
editorial consulting of Internet presences; providing
electronic publications, non-downloadable; publication of
magazines and books in electronic form, also on the
Internet; gambling; organizing lotteries; organizing
prize-draws; games services offered on-line (from a computer
network); carrying-out games on the Internet; organizing
competitions (education and entertainment); instruction,
training and education consulting; advice on leisure time
activities; services relating to leisure time pursuits;
services of a publishing house; documentary and film
production, other than advertising films; editing texts,
except advertising texts; musical performances (orchestra);
music production; training; theatre performances;
entertainment; organizing sports competitions; organizing
and carrying-out seminars and workshops (training);
organizing and conducting colloquia; organizing exhibitions
for cultural or instruction purposes; video film production;
providing museum facilities [presentation, exhibitions];
health and recreational club services; demonstration
teaching for practice purposes; organizing and performing
cultural and sports events; organizing and performing
conferences, congresses, concerts and symposia; educational
consulting; personal development by means of education and
training
42
Design (development) and installation of database software,
electronic data storage, technical data analysis of customer
data; technical technological consulting with regard to
customer acquisition and retention systems, in particular in
the field of electronic text messaging services, mailing,
rebate, voucher and bonus schemes; building and maintaining
websites for others
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