09
Magnetic cards, electronic cards, encoded service cards and
identity cards, encoded telephone cards, including prepaid
telephone cards; Chip card readers; Electronic card reading
devices
35
Advertising; business management services; business
administration; Office functions; Business consultancy;
Market research; marketing; sales promotion; development,
arranging, conducting and promoting of customer loyalty
systems for advertising purposes; Attracting customers and
customer care by means of mail advertising (mailings);
Planning, developing and conducting of advertising
initiatives for sales promotion, for others; sponsoring in
the form of advertising; compiling, maintenance,
administration and systemising of electronic data in
computer databases; word processing
36
Insurance; financial affairs; monetary affairs; real estate
affairs; store card services, in particular credit card,
advantage card and discount or bonus card services; handling
monetary transactions using credit cards, advantage cards,
discount and bonus cards; online banking, telebanking;
organising and supervising of customer loyalty systems with
regard to financial aspects (included in this class)
38
Telecommunications; wireless mobile phone services;
Arranging and leasing access time to computer databases
39
Storage
42
Scientific and technological services and research and
design relating thereto; industrial analysis and research
services; Design and development of computer hardware and
software; Design and development of computer databases; Data
management on servers on computer networks; Computer rental;
providing platforms for customer loyalty schemes, in
particular bonus and reward schemes, on computer networks
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