09
Apparatus for searching electronic information; computer
programs for use as searching directories; computer
software: computer software to enable the creation,
tracking, and servicing of advertising and marketing
creatives via the Internet; computer programs relating to
advertising and promotion, including computer advertisement
banners; computer programs for use in inserting
advertisements on the Internet in response to
characteristics of users accessing web sites, computer
programs for reporting the extent of advertising achieved by
the aforesaid program
35
Marketing; search engine marketing services; marketing
advisory services; marketing agency services; professional
consultancy relating to marketing; promotional marketing;
advertising; advertising agencies; advertising agency
services; business advice relating to advertising; on-line
advertising on a computer network; multimedia advertising
and promotion services; advertising and promotional
services; promoting the goods and services of others;
business management; business administration; business
information services; arranging and conducting of auction
sales; providing an online auction exchange for buying and
selling advertising; on-line trading services in which the
seller posts products to be auctioned or sold for a fixed
price and bidding or purchasing is done via the Internet;
advertising agency services; rental of advertising space on
web pages; selling advertising space on web pages;
advertising research; advertising via electronic media and
specifically the Internet; analysis of advertising response;
advertising by transmission of on-line publicity for third
parties through electronic communications websites;
information, advisory and consultancy services relating to
all the aforesaid
42
Computer programming; duplication of computer programs;
computer software and hardware design and development;
installation, updating, maintenance and repair of computer
software; providing search engines for the internet;
creating and maintaining web sites for others; hosting
computer sites (web sites); design of computer databases;
design, drawing and commissioned writing for the compilation
of web sites (terms too vague in the opinion of the
International Bureau - Rule 13(2)(b) of the Common
Regulations); information relating to all the foregoing
provided on-line from a computer database or the Internet;
consultancy, advisory and information services relating to
the foregoing
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