Be Logo (WIPO, 11/26/2010)
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The International trademark Be was filed as Figurative mark on 11/26/2010 at the World Intellectual Property Organization.
Logodesign (Wiener Klassifikation)
#Letters presenting a special form of writing
| Trademark form | Figurative mark |
| File reference | 1078326 |
| Countries | 
|
| Base trademark |
No. 10/3.741.414,
May 27, 2010
|
| Application date | November 26, 2010 |
| Expiration date | November 26, 2030 |
Trademark owner
8 rue Barthélémy d'Anjou
F-92100 BOULOGNE-BILLANCOURT
FR
F-92100 BOULOGNE-BILLANCOURT
FR
Trademark representatives
2 rue Sarah Bernhardt,
CS 90017
FR
goods and services
09
Apparatus and instruments other than for medical use for
recording, transmitting, reproducing and duplicating sounds
and/or images and more generally electric and electronic,
photographic, cinematographic, optical and teaching
apparatus and instruments, audio and video receivers, data
processing apparatus, computers, computer accessories and
peripheral equipment, apparatus for games adapted for use
with television receivers only; apparatus and instruments
for processing multimedia products (computer editing of
texts and/or still or animated images and/or musical or
non-musical sounds, for interactive use or not), players for
compact discs, interactive disks, compact digital audio
disks with read-only memory, video-cassette players, video
recorders, cameras, tape recorders, videophones, video
telephones, portable video cameras with integrated video
recorders, video game consoles, compact audiovisual
apparatus, portable electronic apparatus and their
peripherals and in particular audiovisual headsets,
receivers of sounds and virtual images, electronic agendas,
electronic dictionaries, and more generally electronic and
digital publications, electronic translating systems;
television apparatus, telephones, mobile phones and
accessories thereof, namely batteries, covers, facings,
chokers; apparatus, portable or not, for recording and
disseminating images, sounds and music and particularly
those known as MP3 players; media of all kinds for
recording, transmitting, reproducing and duplicating sound,
data or images; recorded or blank information carriers;
pre-recorded or blank video cassettes and video disks,
pre-recorded or blank laser disks and cassettes, magnetic
tape cassettes and recording disks, sound and audiovisual
recordings; compact digital audio disks, video disks,
optical disks; magnetic cards; integrated circuit cards
(smart cards); cartridges for video games; magnetic and
electronic pens; computer programs, software on all types of
media, business planning software, namely, computer software
used to analyse sales and information relating to profits
and for advertising, promotional, marketing and commercial
planning, software, namely electronic data bases and
software for generating, accessing, viewing, manipulating
and preparing reports using the above electronic database in
the fields of advertising and market studies, gameware,
databases and especially voice databases, text and sound
data banks, image banks; all downloadable data on a computer
or on a mobile telephone and particularly ringtones, sounds,
music, photographs, videos, images, logos, texts and any
other content; electronic publications (downloadable)
especially via an international telecommunications network;
spectacles (optical), spectacle frames, spectacle cases,
spectacle chains, optical goods; calculating machines
16
Printers' products, printed matter, newspapers and
periodicals, magazines, reviews, books, printed
publications, catalogs, prospectuses, scrapbooks, atlases;
bookbinding material; photographs; stationery; exercise
books, notepaper, note books; fountain pens and fountain pen
refills, pen desk sets, pencils, pencil sharpeners; pen
cases; staplers, clips for offices; files, folders for
papers; labels (not of textiles); letter trays; bookends;
adhesives for stationery or household purposes; stickers and
transfers; artists' materials; paintbrushes; drawing pads;
typewriters and office requisites (except furniture);
instructional and teaching material (except apparatus);
printers' type; printing blocks; articles made of paper, of
cardboard, namely calendars, time planners, poster-bills and
posters, patterns for making clothes, packaging of paper or
cardboard; plastic materials for packaging, namely bags and
sachets (envelopes, pouches) of plastic materials for
packaging
35
Advertising, especially via editorial advertising on behalf
of others, by means of business partnership operations, by
selling and/or renting sales displays, signboards and
promotional carriers, printed and/or electronic, for
promoting various kinds of goods and services in the areas
of fashion (fashion articles and accessories, modelling,
parades), of beauty and of hygiene (cosmetics, soaps,
perfumery, sanitary products, cosmetic and beauty care, body
care and massage, relaxation and thalassotherapy), of food
(dietetic and slimming preparations, food supplements,
gastronomic products including wine and alcohol, restaurant
services), furnishings both exterior and interior (table
linen and dinner-services, household linen, decorative
objects, furniture, interior and exterior decoration,
landscaping), related salons and exhibitions, tourism
(organisation of travel and holidays), entertainment and
culture (arrangement of events in the fields of the cinema,
theatre, music, forums and meetings, music and mood
anthologies, digitised images and sounds, games and toys),
of cars and of sport (sporting activities and competitions),
stemming from the new technologies (computer products,
telephony, robotics, home automation), of finance, of mutual
assistance services; dissemination of advertising material
(leaflets, prospectuses, printed matter, samples); rental of
advertising equipment; updating of advertising material;
dissemination of advertising matter; rental of advertising
space; publishing of advertising texts; advertising mailing;
combined-rate advertising; advertising by direct mail;
television advertising; radio advertising; online
advertising on computer networks; rental of advertising time
on any type of communication means; interactive advertising
offers; business management; business administration and
especially via the Internet; office functions; business
management assistance, business organisation and management
consulting, commercial information and consulting services
in connection with the sale and promotion of various kinds
of goods and services in the fields of fashion (fashion
articles and accessories, modelling, parades), of beauty and
of hygiene (cosmetics, soaps, perfumery, sanitary products,
cosmetic and beauty care, body care and massage, relaxation
and thalassotherapy), of food (dietetic and slimming
preparations, food supplements, gastronomic products
including wine and alcohol, restaurant services),
furnishings both exterior and interior (table linen and
dinner-services, household linen, decorative objects,
furniture, interior and exterior decoration, landscaping),
related salons and exhibitions, of tourism (organisation of
travel and holidays), of entertainment and culture
(arranging events in the areas of cinema, theatre, music,
forums and meetings, music and mood anthologies, digitised
images and sounds, games, toys), of cars and of sport
(sporting activities and competitions), stemming from the
new technologies (computer products, telephony, robotics,
home automation), of finance, of mutual assistance services;
personnel management consultancy, professional business
consulting; services of franchisers, namely assistance in
running or managing a commercial venture; business appraisal
services; accounting; document reproduction; secretarial
services; statistical information; stenography services;
auditing; public relations; subscription to all media
carrying information, texts, sounds and/or images,
subscriptions to electronic publications, reviews and
newspapers available and consultable via and on the
Internet; data input and processing services, namely data
input, compilation and systematisation, computerised file
management; opinion polling; market studies, marketing
research, commercial research; market studies and analysis
services, including services for computer assisted market
study; organisation, operation and supervision of market
study incentive programmes; loyalty and performance
incentive programmes aimed at information providers and
linked to market studies; customer incentive programmes
linked to market studies, market study services, namely
gathering, management and analysis of information on
products, competitors, retailers, consumers, sales and
marketing; drawing up and provision of reports and business
recommendations based on these reports via the Internet; and
business consultation services, advisory services for
advertisers, guidance and arbitration relating to the
digital media, business advisory service dedicated to
referencing, sponsored links, brand promotion and marketing;
sales promotion for others; services linked to promotional
business activity in all its forms, notably services of
recommendation, sponsorship, patronage, business partnership
operations and promotional information campaigns concerning
various kinds of goods and services especially in the fields
of fashion (fashion articles and accessories, modelling,
parades), of beauty and hygiene (cosmetics, soaps,
perfumery, sanitary products, cosmetic and beauty care, body
care and massage, relaxation and thalassotherapy), of food
(dietetic and slimming preparations, food supplements,
gastronomic products including wine and alcohol, restaurant
services), furnishings both exterior and interior (table
linen and dinner-services, household linen, decorative
objects, furniture, interior and exterior decoration,
landscaping), related salons and exhibitions, of tourism
(organisation of travel and holidays), of entertainment and
culture (arranging events in the areas of cinema, theatre,
music, forums and meetings, music and mood anthologies,
digitised images and sounds, games, toys), of cars and of
sport (sporting activities and competitions), stemming from
the new technologies (computer products, telephony,
robotics, home automation), of finance, of mutual assistance
services; presentation of goods on any type of communication
means, for retail purposes; commercial information and
advice to consumers; arrangement of exhibitions for
commercial or advertising purposes; sales by retail trading
and by mail order and especially via and on the Internet of
various kinds of goods and services namely in the fields of
fashion (clothing, fashion goods namely footwear, hats,
jewellery, spectacles, belts, hair accessories), of
leatherware and luggage, of beauty and of hygiene
(cosmetics, soaps, perfumery, essential oils, sanitary
products, toiletries), of infant care (namely infants' push
chairs, infant carriers, babies' bottles, goods for
protection against accidents), of food (dietetic and
slimming preparations, food supplements, gastronomic
products including wine and alcohol) of furnishings both
exterior and interior (table linen and dinner-services,
household linen, decorative objects, namely lamps, trinkets,
furniture), of electronics and electrical household
appliances (computer and electronic goods namely DVD
players, MP3 players, personal data assistants, TVs, hi-fis,
video equipment, telephony, robotics namely food processors,
household electrical appliances), of sports articles, of
games and toys, of stationery; information and advice on
personnel recruitment; assistance to individuals looking for
a job, training or professional advice to promote their
reclassification or their promotion; interviews for
establishing training processes, assessing the skills of
individuals at their work station and interviews for persons
seeking job offers; assistance to employers in hiring and
reclassifying their employees, namely compilation of job
offers registered by companies and help in defining
requirements and drafting job offer announcements,
reclassification, employment agencies, matching job seekers
to job offers; consulting in all fields of marketing and
interactive marketing, of the Internet and other digital
media; delegation of personnel specialised in the fields of
marketing, the Internet and other digital media; operational
management of projects in marketing and related to the
Internet and other digital media; operating commerical,
administrative or advertising databases and data banks;
constitution (input) of data banks and databases (computer
software); constitution (input) of web sites
38
Press and information agencies; telecommunications; services
of communication, electronically, by radio, telegraph,
telephone and data communication and by all telecomputing
means, by videotext, and in particular on terminals,
computer peripheral devices or electronic and/or digital
equipment, and especially videophone, videotelephone and
video-conferencing equipment; sending, transmission of
telegrams and messages; transmission and broadcasting of
images, sounds, data and information by computer terminals,
by cable, by data communication media and by all
telecommunication means; provision of access to a global
computer network; interactive communication services;
broadcasting of television programs and more generally of
multimedia programs (computer editing of texts and/or still
or animated images, and/or musical or non-musical sounds,
for interactive use or not); broadcasting of radio and
television programs; cable and satellite television and more
generally distribution of audiovisual and multimedia
programs (computer editing of texts and/or still or animated
images, and/or musical or non-musical sounds, for
interactive use or not); audiovisual communication with the
public online; transmission of telegrams; rental of access
time to a database server; transmission of information via
computer and data communication network and in particular
via the Internet, services for transmission of information
by data communication means with a view to obtaining
information held in data banks; services for transmitting
information intended for the public; transmission of
information on computer networks in general; communication
with the public by electronic means; providing discussion
forums on the Internet; providing discussion forums for
registered users for the transmission of messages regarding
the virtual community and constituting a social network;
services for transmitting information with regard to
audiovisual, video and multimedia matters; transmission of
information held on databases; services for transmitting
texts, sounds, images and videos by downloading from
computer or telephone databases to mobile phones and all
types of equipment for playing and recording music, images,
texts, videos and multimedia data; providing access to a web
site for the purposes of social networking; operating
on-line chatrooms; services involving the download of texts,
press articles, photographs, dispatches, images, logos,
messages, data, sound, ring-tones, music, games, videos,
information via computer terminals, via computer and data
communication networks, including via the Internet, cable,
data communication media, mobile telephone, teleprinting and
any other telecommunications media; correspondence exchange
services and especially correspondence exchange services by
computer or by telephone and telecommunications apparatus
and instruments and on the Internet
41
Services for teaching and training, education and
entertainment in general on any medium and especially any
electronic medium (digital or analog), regardless of the
means used to consult and transmit; services for teaching
and training, education and entertainment in all areas of
marketing, the Internet and other digital media, in general
on any medium and especially any electronic medium (digital
or analog), whatever the means used to consult and transmit;
cultural and sporting activities; recreational services for
the public (entertainment); correspondence courses;
publication of texts (other than advertising),
illustrations, books, reviews, newspapers, periodicals,
magazines and printed publications of all kinds (other than
advertising) and in all forms including electronic and
digital publications; operating online electronic
publications (not downloadable); introductory and further
education and teaching relating to all fields of general
interest; arranging and conducting of seminars, courses and
classes; arranging of conferences, forums, conventions and
colloquiums; arranging and conducting of seminars, courses
and classes, conferences, forums, conventions and colloquia
in all areas of marketing, the Internet and other digital
media; production and editing of cinematographic, radio and
television programs, audiovisual and mulitmedia programs
(computer editing of texts and/or still or animated images,
and/or musical or non-musical sounds, for interactive or
other purposes); publication of books; organisation of
contests, of games and lotteries of all kinds (education or
entertainment); arranging of information campaigns and
events, professional or not, for educational or
entertainment purposes; arranging of exhibitions for
cultural or educational purposes; production and editing of
informative programs, of radio and television entertainment,
of audiovisual and multimedia programs (computer editing of
texts and/or still or animated images, and/or musical or
non-musical sounds, for interactive or other purposes);
production, organisation and presentation of shows;
organisation of sports competitions; production, editing and
rental of films and cassettes including video cassettes, and
more generally all sound and/or visual media and multimedia
data carriers (interactive disks, digital audio compact
disks with read-only memory); editing, publishing services
for all sound and/or visual media, recordings of sound
and/or images, multimedia carriers (interactive disks,
digital audio compact disks with read-only memory);
multimedia program publishing services (computer-assisted
formatting of texts and/or images, still or animated, and/or
of sounds, musical or not, for interactive or other
purposes); lending of books and other publications, video
libraries namely loan or rental of video cassettes, games
libraries; services provided by franchisers namely, basic
training for personnel; news reporters services,
photographic reporting
42
Creation, design and maintenance of software; providing
business planning software, namely computer software used
for analysing sales and data with regard to profits and for
advertising, promotional, business and marketing planning;
establishing (design) of data banks and databases (computer
software), establishing (design) and operating namely
maintenance, updating of web sites; programming for
electronic apparatus and instruments, for computers, for
remote computing and data communication systems, for
multimedia equipment; programming of multimedia equipment;
rental of computer, remote computing and data communication
apparatus and instruments, apparatus and instruments for
operating multimedia products; creating and maintaining web
sites for others; hosting computer sites; computing
services, namely support (training) provided to others for
creating home pages and personal web pages and for
publishing information accessible via computer networks and
global communication networks; computing services, namely
hosting an interactive database online to allow market
research and provide information related to marketing and
managing this information; providing search engines for the
internet; converting documents from a physical medium to an
electronic medium; services involving graphic design of web
sites, technical and graphical production; computing
services, namely online hosting of web infrastructures for
others to organizing and running online interactive
discussions, get-togethers and meetings; hosting a community
web site online for registered users for the purpose of
sharing information, photographs, audio and video content of
interest to them as well as their likes and dislikes and
daily activities, to receive the feedback of their peers,
and create thereby virtual communities, and become involved
in social networking
45
Social services online for networking namely services for
networking and making social acquaintances; security
services for the protection of property and individuals;
providing an online information service on constituting
social networks and virtual internet-user communities
Trademark history
| Date | Document number | Area | Entry |
|---|---|---|---|
| November 26, 2020 | 2020/48 Gaz | Extension | |
| January 11, 2012 | 2012/4 Gaz | CN | Rejection |
| November 26, 2010 | 2011/23 Gaz | FR | Registration |
ID: 141078326