35
Advertising, merchandising, dialogue marketing, management
consultancy and business management for others in
conceiving, organizing and carrying out customer acquisition
and retention schemes for marketing purposes, in particular
in the field of mailing, rebate, voucher and bonus
programmes; issuing customer cards for identification during
purchase; sales promotion programmes, carrying out prize
draws and competitions as advertising measures, as far as
comprised in this class; customer acquisition and care by
means of mailing; services of an advertising agency;
procurement and dissemination of advertisements; updating of
advertising material; issuing of advertising texts; online
advertising in a computer network; organising and carrying
out advertising functions; organising exhibitions and trade
fairs for economic and advertising purposes; rental of
advertising space on the Internet; procuring of
subscriptions for others; procuring newspaper subscriptions
(for others); procuring trading and economic contacts for
others, also via the Internet; procuring business for
others, also in the context of e-commerce; procuring
contracts for others, on the purchase and sale of goods;
procuring advertising contracts for others; mail
advertising; dissemination of sample goods for advertising
purposes; dissemination of advertising material (flyers,
prospectuses, printed matter, sample goods); dissemination
of advertising matter; advertising by means of advertising
texts; advertising on the Internet for others; e-commerce
services, namely procuring commercial activities for others
for gift vouchers; procuring commercial and tendering
contacts for others via the Internet for gift vouchers;
developing customer marketing programmes and programmes for
personnel management for personnel incentive and motivation
in view of advertising and marketing aspects; publication of
printed matter (also in electronic form) for advertising
purposes; publication of mail-order catalogues; sales
promotion (for others); services of wholesale, intermediate
sale, mail-order, catalogue mail-order, online trading and
retailing, also via the Internet and by means of
teleshopping television programmes in the following fields:
chemist's wares, cosmetics and household goods, fuels, wares
for health care, machines, tools and metal wares,
construction articles, do-it-yourself articles and gardening
articles, hobby and do-it-yourself articles, electric goods
and electronic goods, sound carriers and data carriers,
sanitary facilities, vehicles and vehicle accessories,
fireworks articles, clocks and watches, and jewellery,
musical instruments, printing materials, paper goods and
stationery, office articles, bag-maker's and saddlery
articles, interior design and decorating articles, tents,
tarpaulins, clothing articles, shoes and textile goods,
toys, sports goods, food and drink, agricultural, gardening
and forestry produce, tobacco articles and other stimulants;
selecting and combining the afore-mentioned goods for others
for presentation and sales purposes; procuring contracts for
others on the purchase and sale of such articles in direct
marketing and via the Internet; combining goods for others
for presentation and sales purposes; procuring services for
others (purchase of goods and services for other companies);
managing an import-export agency; carrying out auctions,
also on the Internet; presentation of goods in communication
media for retailing; dissemination of prospectuses, flyers
and brochures for advertising purposes, namely for customer
acquisition and customer retention by means of a "Referral
Reward Scheme"; development of premium systems, bonus
schemes and retailer retention programmes for marketing
purposes, and sales promotion; call-centre activities,
namely receiving orders in call centres; marketing services;
conceiving, designing marketing concepts; services of an
advertising agency; designing advertising activities
36
Financial affairs; financial business; services in the field
of financial affairs, payments, electronic banking;
management of customer retention, rebate, voucher and bonus
accounts; dissemination of information and data carriers, as
far as comprised in this class, suitable for docketing
rebate, voucher and bonus transactions, in particular
voucher checkbooks, credit and debit cards, containing
visually readable and/or machine-readable identification
data and/or information, in particular of magnetic cards and
chip cards, so-called smart cards; operating bonus schemes
by means of rebate, voucher and bonus transactions, namely
issuing and dissemination of customer cards with payment and
rebate function for others; operating bonus schemes and
premium systems for customer retention by means of issuing
(for others) vouchers, trading stamps, customer cards with
payment function; designing customer retention programmes
under financial aspects, namely the development of bonus,
rebate and voucher programmes and systems as customer
retention schemes, in particular voucher systems, customer
card systems, rebate and/or bonus schemes
41
Education; training; entertainment; sporting and cultural
activities; careers advice, theatre performances, organising
exhibitions for cultural or educational purposes