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Multifunctional apparatus and instruments, with a screen, namely, free-standing or desktop or handheld tablet computerized terminals for measuring various parameters for spectacle lenses, such as spectacle frame shape and size, the eye position in the frame and the wearer's visual behavior, by detecting and measuring eye and head movements in response to visual stimuli; multifunctional apparatus and instruments, with a screen, namely, free-standing or desktop computerized terminals for photography or video recording and display of the spectacle frame wearer's image and printing the image, for use in choosing frames; multifunctional apparatus and instruments, with a screen, namely, free-standing or desktop or handheld tablet computerized terminals for use in opticians' shops and optical stores, for displaying animations, information and advertisements, comprising software for use in simulating and demonstrating eye anatomy, visual defects, lens solutions for given prescriptions and the difference in lens designs and lens aspect