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Providing on-line non-downloadable software for use in creating, uploading, downloading, publishing, manipulating, managing, distributing, sharing, and viewing of photos, files, documents, text, graphics, images, audio, video and online journals, diaries and blogs over a global computer network, social networking and building social networking applications; providing online non-downloadable software tools to enable the development of web applications and to manage and augment websites by allowing users to embed multimedia content into their blogs, websites, and third-party online services; Providing temporary use of on-line non-downloadable software for use in creating, uploading, downloading, publishing, manipulating, managing, distributing, sharing, and viewing of photos, files, documents, text, graphics, images, audio, video and online journals, diaries and blogs over a global computer network, social networking and building social networking applications; providing online non-downloadable software tools to enable the development of web applications and to manage and augment websites by allowing users to embed multimedia content into their blogs, websites, and third-party online services