9
Computer software; software applications; software for use in advertising; computer programmes (downloadable software); computer e-commerce software; computer software for use in connection with affinity programmes and loyalty programmes; computer software for use in connection with sales and promotional incentive schemes; sound, image and data transmission, recording and reproducing apparatus; projectors; computers; computer games programmes; computer game cartridges; computer game discs; video games; video game cartridges; games cartridges for use with electronic games apparatus; augmented reality software; augmented reality games software; augmented reality software for use in mobile devices; augmented reality software for education and simulation; augmented reality software for a virtual animal educational game; sound and video recordings; DVDs, CDs, records, discs, tapes, cassettes, cartridges, cards and other carriers, all bearing or for use in bearing sound recordings, video recordings, data, images, games, graphics, text, programs or information; magnetic data carriers; downloadable electronic publications provided on-line from databases or the Internet; interactive compact discs and CD-ROMs; cases and holders for CDs, records, discs, tapes, cassettes and cartridges; radios; mobile telephones; mobile telephone fascias; mobile phone covers, tablet covers; stands for telephones; walkie-talkies; calculators; magnets; refrigerator magnets; data recordings including audio, video, still and moving images and text; downloadable electronic publications; mouse mats; electronic instructional and teaching apparatus and instruments; protective knee pads, protective elbow pads; egg timers
16
Printed matter; printed publications; magazines; books; bookbinding material; photographs; stationery; pens, pencils, pencil ornaments, pencil toppers, pencil cases, erasers, rulers; plastic materials for packaging not included in other classes; paint brushes; printing blocks; posters; cards; postcards; greetings cards; trading cards; holographic cards, lenticular cards; invitations; photograph albums; prints; paper coasters; book ends; height charts; crayons; transfers; ink stamps; embroidery, sewing and knitting patterns; postage stamps; paper tablemats; bunting (paper); folders; albums; collector albums; collectable cards; sticker albums; stickers
28
Playing cards; collectable toy figures; toy figurines; stacking toys; toy building blocks; bath toys and games; toys, cast toy vehicles; toy sets (miniature); toys, games and doll accessories for children; toys, games, playthings; board games; electronic games; educational toys; magic tricks; soft toys; plush toys; stuffed animals (toys); toy animals; toy and novelty face masks; toy musical boxes; toy musical instruments; toy models; puzzles; kites; play balloons; flippers; floats and inflatable toys for play purposes; puppets; hand puppets, finger puppets; plastic toys; bath toys; developmental toys; toy gardening sets; toys, marbles, jumping beans, spinning tops (toys), spinning fidget toys; wheeled toys; scooters and tricycles [toys]; sit on rides; costumes being children's playthings; indoor and outdoor games, party games, cardboard games, educational games, puzzles, jigsaw puzzles, games of skill, wooden games, dominoes; construction toys; targets and darts; gymnastic and sporting articles; sports balls; exercise balls; yoga straps; indoor fitness apparatus; exercise weights; PVC balls, leather balls, metallised inflatable helium balloons, punchballs; sports equipment; gloves for sports; knee pads, shin pads and elbow pads for sports use; inflatable toys, games and playthings for the beach
35
Presentation of goods on communication media, for retail purposes; retail services in relation to jewellery, clothing, footwear, headgear; retail services in relation to toys, games, playthings, toiletries, sporting articles, musical instruments; retail services in relation to computer hardware, computer software, computer game programs and augmented reality games; retail services in relation to audio-visual equipment; advertising; organisation, operation and supervision of sales and promotional incentive schemes; promotional services; business consultancy; affinity programmes and loyalty programmes; organisation of rewards schemes relating to the redemption of allocated promotional schemes for the benefit of customers and members of the award scheme; business information; management of computer databases; compilation of information onto computer databases; organisation of exhibitions or trade fairs for commercial advertising purposes