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Photographic apparatus and instruments; Cinematographic cameras; Teaching apparatus and instruments; Apparatus for recording, transmission, reproduction or processing of sound or images; Digital recording media; Recording substrates [magnetic]; Downloadable software applications; Educational mobile applications; Computer application software; Software and applications for mobile devices; Downloadable mobile applications for the management and transmission of data; Downloadable mobile applications for the transmission of information; 3D spectacles; Computer application software for mobile phones, portable media players, and handheld computers, namely, software for sending digital photos, videos, images, and text to others via the global computer network; Software games for mobile devices; Computer databases; online software for modifying the appearance and enabling transmission of photographs; Computer software for creating, modifying, downloading, sharing and sending digital videos, photos, images, sounds and texts via an electronic communication network; Computer software for downloading, processing images and image data; Computer software for downloading, accessing, displaying, tagging, streaming, linking, sharing or any other form of providing of electronic media or information via computer and communication networks; Augmented reality computer software enabling the user to film oneself while embedding an animated background and to share the result on social networks; Video game discs; Interactive multimedia software programs; Interactive video game programs; Augmented reality software; Augmented reality game software; Stereoscopic equipment for 3D viewing; 3D animation software; Head mounted 3D stereoscopic displays; Virtual and augmented reality software; Augmented reality software for use in mobile devices; Head mounted augmented reality displays; Computer software for computers or mobile devices for creating, modifying, enriching, displaying, uploading, downloading, sharing, sending in digital format videos, photos, images, sounds, text, multimedia content; Computer software for computers or mobile devices for filming, photographing people, objects while embedding in real-time a background, two-dimensional elements, three-dimensional elements; Computer software for computers or mobile devices for filming, photographing; Photo editing computer software; Computer software relating to video editing