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Entertainment services, namely, providing on-line computer games; entertainment services, namely, providing virtual environments in which users can interact through social games for recreational, leisure or entertainment purposes; entertainment services, namely, providing online non-downloadable computer games that may be accessed via mobile devices; entertainment services, namely, providing online non-downloadable computer games, online non-downloadable enhancements for computer games, non-downloadable online computer games, online non-downloadable computer game applications and information relating to computer games and game enhancements via global computer networks and electronic communication networks accessible via computers, mobile computers, media players, cellular phones, wireless devices and portable and handheld digital electronic devices; providing an online entertainment information service featuring entertainment related information in the fields of general interest, virtual community, social networking, blogging, computer games, enhancements for computer games, online games, and game applications via global computer networks and electronic communication networks accessible via computers, mobile computers, media players, cellular phones, wireless devices and portable and handheld digital electronic devices; providing non-downloadable electronic publications in the nature of books, magazines, manuals, and brochures relating to computer, video, interactive, and electronic games; Fan club services; arranging and conducting online and offline competitions and contests for computer, video, interactive, electronic and internet game players; arranging, organizing, and conducting entertainment conferences relating to computer, video, interactive, and electronic games