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A broadcast management system for use in broadcast and cable networks, single stations and station groups, cable MSO's, satellite operators and other entities in the media industry, which manages various activities, including: program acquisition and distribution, program contracting, rights, amortization, long term planning, detailed scheduling, promo campaigns; a broadcast management system for use in broadcast and cable networks, single stations and station groups, cable MSO's, satellite operators and other entities in the media industry, which manages various activities, including: airtime sales including inventory management, rates and rating, proposals and contracts, brand allocation, commercial assignment, makegoods, day of air activities, playlist generation, as-run reconciliation, billing and accounts receivables; a broadcast management system for use in broadcast and cable networks, single stations and station groups, cable MSO's, satellite operators and other entities in the media industry, which manages various activities, including use of optimization engines to improve use of airtime inventory