9
Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, apparatus for recording, transmission or reproduction of sound or images, magnetic data carriers, recording discs, mechanisms for coin-operated apparatus, cash registers, calculating machines, data processing apparatus, computers, computer modems, terminals, software and computer programs, data carriers of all kind (included in this class), including visually and/or machine-readable data carriers for entering bonus and premium transactions, machine-readable data carriers with payment and/or telecommunication functions, machine-readable data carriers for recording and/or reproduction of accounting data, machine-readable data carriers for recording and/or reproduction of data related to a premium program, machine-readable data carriers for recording and/or reproduction of customer-related data, data reading apparatus for reading the aforesaid data carriers, computer software for customer loyalty programs, data base software and data base management software, software for analysis and evaluation of customer data, electronic publications (downloadable)
35
Advertising, business management, business management and organization consultancy, business administration, office functions, merchandising (sales promotion), business consultancy and organization consultancy on customer relationship management and customer loyalty programs, customer loyalty marketing, presentation of goods and services, providing on-line informations (electronical consultancy) or business matters relating to marketing, market research and customer loyalty programs, compiling, updating and storing of data in data bases, development of advertising concepts and marketing concepts, including development of concepts for customer relationship management and customer relationship marketing (including in this class), marketing (marketing research), including marketing in digital networks and telemarketing, statisticalanalysis and systematization of data in databases, compilation of data including customer data in databases, business assessment and analysis, namely assessment and analysis of customer data, conducting of value analysis from a business management perspective, business consultancy on accounting and customer relationship systems, compilation of accounts, including billing, cost-benefit analysis and business reporting for third parties, billing of provided connection services for telecommunication, e-commerce, m-commerce and Internet
36
Insurance, financial affairs, monetary affairs, real estate affairs, issuance of data carriers for entering bonus and premium transactions (included in this class), financial services in the field of payment transaction services, electronic banking, monetary transactions using credit cards, issuance of credit cards; payment processing
38
Telecommunications, telephone communication services provided for hotlines and call centers; providing access to a computer network, providing access to databases, rental of access time to a computer network; leasing of access time to databases
41
Education, providing of training, entertainment, including issuance of books, journals and scientific publications or other publication media including online publications, sporting and cultural activities
42
Scientific and technological services and research and design relating thereto, industrial analysis and research services, including design of databases, design and development of computer hardware and software, including hardware and software for customer relationship management systems, creation and updating of software for databases for inquiry and research, scientific and research purposes, technical consultancy, electronical data safeguarding, electronical data memorization, administration of customers and rights in computer nets