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ELECTRONIC PUBLICATIONS CONCERNING GAMES AND ENTERTAINMENT; COMPUTER GAMES AND ENTERTAINMENT SOFTWARE; COMPUTER GAMES AND ENTERTAINMENT SOFTWARE FOR USE ON AND WITH MOBILE COMPUTING DEVICES AND WIRELESS COMMUNICATION DEVICES; COMPUTER GAMES AND ENTERTAINMENT SOFTWARE DOWNLOADABLE FROM A GLOBAL COMMUNICATIONS NETWORK; COMPUTER GAMES AND ENTERTAINMENT SOFTWARE SUPPLIED FROM A COMPUTER DATABASE OR A GLOBAL COMMUNICATIONS NETWORK; GAMES AND ENTERTAINMENT RECORDINGS STORED ON CDS, DVDS, MAGNETIC AND OPTICAL DISKS AND TAPES, MEMORY CHIPS, MEMORY CARTRIDGES AND FLASH MEMORY STORAGE DEVICES; COMPUTER DATA FILES IN THE NATURE OF ELECTRONIC PUBLICATIONS, COMPUTER ICONS, GRAPHICS FILES, TEXT FILES AND ELECTRONIC PUBLICATIONS
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MEMBERSHIP CLUB SERVICES, NAMELY PROVIDING DISCOUNTS FOR VIDEO GAMES AND ONLINE GAME PLAY; CUSTOMER LOYALTY SERVICES AND CUSTOMER CLUB SERVICES FOR COMMERCIAL, PROMOTIONAL AND/OR ADVERTISING PURPOSES; PROVIDING INCENTIVE PROGRAMS FOR CUSTOMERS THROUGH THE USE OF ELECTRONIC KEYS USED TO PLAY, BUY OR DOWNLOAD VIDEOGAMES FOR THE PURPOSE OF PROMOTING AND REWARDING CUSTOMER LOYALTY; ADMINISTRATION OF A DISCOUNT PROGRAM FOR ENABLING PARTICIPANTS TO OBTAIN DISCOUNTS ON ELECTRONIC GAMES THROUGH USE OF DISCOUNT MEMBERSHIP PLANS; PROVIDING LIVE CHAT CUSTOMER SUPPORT TO MEMBERS FOR ANSWERING QUESTIONS REGARDING MEMBERSHIP BENEFITS, OBLIGATIONS AND PROGRAMS; PROVIDING LIVE CHAT CUSTOMER SUPPORT TO MEMBERS FOR ANSWERING QUESTIONS REGARDING BILLING
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TELECOMMUNICATIONS SERVICES, NAMELY, PROVIDING ACCESS TO DOWNLOADABLE GAMES AND ENTERTAINMENT SOFTWARE VIA A TELECOMMUNICATIONS NETWORK; PROVISION OF ELECTRONIC MAIL AND MESSAGING SERVICES; PROVISION OF USER ACCESS AND TELECOMMUNICATIONS CONNECTIONS TO GLOBAL COMMUNICATION NETWORKS
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PROVISION OF ENTERTAINMENT, NAMELY, PROVIDING GAME AND ENTERTAINMENT SOFTWARE; PROVIDING COMPUTER GAMES AND ENTERTAINMENT PROGRAMS TO USERS BY MEANS OF WIRELESS AND MOBILE COMMUNICATION DEVICES, ELECTRONIC STORAGE MEDIA AND VIA A GLOBAL COMMUNICATIONS NETWORK; PROVISION OF COMPUTER GAMES AND ENTERTAINMENT PROGRAMS BY MEANS OF A COMMUNICATIONS NETWORK AND A COMPUTER-BASED SYSTEM; PROVISION OF INFORMATION RELATING TO ENTERTAINMENT; PROVISION OF INFORMATION RELATING TO ENTERTAINMENT BY MEANS OF WIRELESS COMMUNICATION DEVICES, APPARATUS AND INSTRUMENTS AND BY MEANS OF A GLOBAL COMMUNICATIONS NETWORK OR A COMPUTER DATABASE; MEMBERSHIP CLUB SERVICES, NAMELY, PROVIDING INFORMATION TO MEMBERS ON VIDEO GAME PLAY; PROVIDING INFORMATION TO MEMBERS ON ENTERTAINMENT AND VIDEO GAME NEWS; PROVIDING VIDEO GAME PLAYING TIPS, TECHNIQUES AND GUIDES; MEMBERSHIP CLUB SERVICES, NAMELY, PROVIDING DISCOUNTED VIDEO GAMES; PROVIDING FREE VIDEO GAMES; PROVIDING PRE-PUBLIC RELEASE VIDEO GAMES
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PROVIDING SOFTWARE FOR COMPUTER DESKTOP CUSTOMIZATION; PROVIDING COMPUTER WALLPAPER PROGRAMS, PROVIDING DESKTOP ICON SOFTWARE, PROVIDING LIVE CHAT WITH CUSTOMER TECHNICAL SUPPORT TO MEMBERS FOR TROUBLESHOOTING COMPUTER SOFTWARE PROBLEMS